News I published 09 July 2021
What does corporate social responsibility mean for a diy store?
That means the CSR efforts of your company can be an effective marketing tool, attracting customers by improving the company image and reputation. It sounds easy, as long as you know which of the wide spectrum of economic, environmental and social elements that fall under the CSR umbrella, of which some are more abstract and others quite tangible, matter to your potential customers the most. What would be the ways for a DIY store to improve its CSR image, for example?
Of course the DIY store is not a randomly chosen example, as we included several aspects of corporate social responsibility in the Q1 2021 report of USP Marketing Consultancy’s European Home Improvement Monitor. In 11 European countries, we asked consumers of DIY products about the importance of CSR aspects.
Initiatives to improve the impact on the environment are found important
When looking at the top of the list of CSR aspects, the top-four aspects are deemed more or less equally important. Around 70% of the European consumers find those four aspects important. What jumps out is the focus on environmentally friendly aspects. European Home Improvement Monitor Q1 2021
Offering a broad assortment of environmentally friendly products, packed in environmentally friendly packaging, are very palpable and direct ways of working on a better environment. Consumers will see and feel these aspects directly when browsing through stores or websites. Actively contributing to a better environment, a broader and more abstract statement, is also deemed important.
Aside from actively preventing environmental suffering, preventing human suffering should be high on a DIY store’s to do list as well. 70% of European consumers find it important that labour rights are respected both in the DIY store’s own company, and in its supply chains. On top of that, stimulating diversity among its own employees, and contributing to the local community are social aspects that, although not in the very top, will improve the CSR image consumers have of your store.
Why bother?
You may find the above statements important as well, and you may see the importance of knowing which of them are found most important by consumers, but will doing well on these aspects of CSR really attract more consumers to your DIY stores? According to a majority of those consumers, it will. 57% of European consumers say that their choice for a DIY store will be influenced by the above CSR aspects. When focusing on millennials, an age group that is generally more concerned with CSR aspects, that share even rises to 65%.
So taking responsibility by establishing CSR strategies and policies is not just good business ethically, it is also good business for DIY stores in the sense that it will pay off in customers gained and money spent in your stores. All the more reason to gather more detailed information on the importance of CSR aspects in the European countries you are active in, for which we refer you to the Q1 2021 report of USP Marketing Consultancy’s European Home Improvement Monitor
Read more
24 September 2024 I Jeroen de Gruijl
Blockchain, AI, AR and IoT – Architects’ Outlook
24 September 2024 I Dirk Hoogenboom
Future Developments in Construction Still Far Away
31 July 2024 I Dirk Hoogenboom
How is the smart and connected products market evolving in Europe?
18 July 2024 I Dirk Hoogenboom
Willingness to invest of European consumers in sustainability improvements of their houses lower in 2024 than in 2023
Fresh Insights Await
Our latest reports
Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our latest reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.
Construction
Home Improvement
Installation
Special reports
Construction
Prefab H1 2024
2024 63 pages
Discover the adoption rate and benefits of prefabrication technology among European contractors in H1 2024. Understand the driving forces behind prefab usage and its impact on project efficiency and cost-saving.
6,300 Euro
Construction
Future of construction Q2 2024
2024 82 pages
Explore the evolving future in construction sector among European architects in Q2 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.
1,850 Euro
Construction
Trends in material usage Q1 2024
2024 102 pages
Explore the evolving trends in material usage among European architects in Q1 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.
1,850 Euro
Construction
Media orientation H2 2021
2024 161 pages
Explore the media engagement patterns of contractors to optimize your marketing strategies. Dive into a pool of insights that unveils how contractors interact with different media channels.
6,300 Euro
Construction
European Green Deal Q4 2021
2024 88 pages
Explore the impact and reception of the European Green Deal among architects. Understand how the initiative is influencing architectural practices and sustainability measures.
1,850 Euro
Construction
BIM Q4 2023
2024 246 pages
Key insights regarding the BIM usage and behaviour of European architects, and our latest future building volumes prognoses
1,850 Euro
Home Improvement
Purchase channels Q2 2024
2024 90 pages
The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.
3,150 Euro
Home Improvement
Sustainability Q1 2024
2024 81 pages
Delve into sustainability trends in the home improvement sector in Q1 2024. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.
3,150 Euro
Home Improvement
DIY versus DIFM Q4 2021
2024 113 pages
This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.
3,150 Euro
Home Improvement
DIY or DIFM Q4 2023
2024 70
Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.
3,150 Euro
Home Improvement
Branding Q3 2023
2023 93 pages
This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.
3,150 Euro
Home Improvement
Purchase channels Q2 2023
2023 114 pages
The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.
3,150 Euros
Installation
Smart & Connected Products Q2 2024
2024 120 pages
This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among electrical installers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.
3,150 Euro
Installation
Smart and connected products Q2 2024
2024 129
This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among HVAC installers, plumbers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.
3,150 Euro
Installation
BIM Q1 2024
2024 84 pages
The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on BIM adaptation in the industry.
2,650 Euro
Installation
Sustainability Q1 2024
2024 99 pages
The European Electrical Installation Monitor report provides a detailed analysis of the sustainable solutions in the installation industry. This report specifically focuses on sustainability aspects in the industry.
3,150 Euro
Installation
Challenges toward sustainable future Q4 2021
2024 111 pages
2,650 Euro
Installation
Purchase channels Q4 2021
2024 106 pages
Delve into the training needs within the electrical installation sector. Understand the areas requiring skill development to meet the evolving demands of the industry.
3,150 Euro
Special reports
European Sustainability Report 2024
2024 51 pages
This report provides in-depth insights based on triangulation of key market information and data as well as data from USP Marketing Consultancy’s key monitors that are carried out year in, year out. The focus of this report is on the most important stakeholders within the construction industry, namely architects, contractors, electrical and HVAC installers within The United Kingdom, The Netherlands, Belgium, Germany, Poland, France, Italy, and Spain.
3,950 Euro