explore our market researches

Market reports

See all
usp

News I published 06 February 2021

UK installers are more often hired to install products bought by the end users

Almost 60% of the installers in the UK deal with requests for installation jobs of products bought by end consumers

In the UK, it seems to be quite popular among installers to be called for the installation of a product bought by the end consumer. Not only the share of installers who get such requests is the highest of all countries (57%), but also the share of projects in which this happens is the highest (20%). This practice is more common for the smaller installation companies in the UK (up to 4 employees). 26% of the projects they work on are for homeowners who have already made the product choice and have purchased the product.

Opposite to the UK installers, the lowest share of installers reporting to be hired for do-it-for-me jobs can be found in Germany (38%), and such projects represent on average about 10% of their assignments.

In almost all countries, sanitary ware and sanitary ceramic products are the products most commonly bought by end consumers

The common picture in almost all markets is that the products that end users buy themselves are related to sanitary installations: sanitary ware and sanitary ceramic products. For those products, aesthetics play a bigger role, and they are also much easier to choose because they are less technical than heating and cooling appliances, for example.

It is, however, interesting to see that boilers, radiators, air conditioning products, and, in some countries, pipes, pumps for wastewater, and smart thermostats are also among the product categories bought by end consumers.

In some countries, installers see an increase in the decision-making power of end-users

This is the case in the Netherlands, France, and Germany, where more installers saw that in the last few years, users have become more involved in the decision-making around HVAC products and brands.

Next to that, the end users also have more power in negotiating the product prices with the installers, which is mainly due to the increasing transparency of the prices on the Internet. For the Dutch and Belgian installers, this is a very common practice; 70% of them experience it, and it is relevant to more than a third of their projects.

To conclude

Our research shows that end users are gaining decision-making power, and installers are forced to be more transparent about their prices. Furthermore, we see consumers buying installation products themselves and only hiring installers for the installation. While for sanitary ware this is not something new as these products have a very strong aesthetic value, a key question to answer is whether this will also become more common for other installation products like boilers, for example. Installers typically make a good margin on these products, and due to the availability of these products online, consumers now have the opportunity to check the prices and possibly even buy these products themselves.

 

But will this become a common practice? Most probably not, and the main reason for that is the huge workload of the installers and the severe labour shortage in the HVAC market in Northern Europe. This means that installers can be picky about what assignments they want to take. If end users buy their boilers, installers might simply refuse the job. That being said, we believe the transparency in the prices will have consequences for the margins on the installation products, and installers will more often need to accept selling them with lower margins. This might be offset by installers charging more for the installation.

Fresh Insights Await

Our latest reports

Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our latest reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.

Construction

Home Improvement

Installation

Construction

BIM Q4 2023

2024 246 pages

Key insights regarding the BIM usage and behaviour of European architects, and our latest future building volumes prognoses

Construction

Purchase Channels H2 2023

2024 123

Explore the buying and ordering behaviour among contractors in H1 2023. Uncover the key channels used, share-of-wallet and much more.

Construction

Behavioural segmentation and media usage report 2023

2023 75 pages

This report provides a comprehensive overview of purchase behaviour, products, and media usage, specifically focusing on European handymen. It delves into how handymen use media, and for what purposes, and examines their habits and preferences in terms of purchasing behaviour.

Construction

Purchase behaviour 2023

2023 64 pages

Uncover the purchasing behaviors among painters in 2023. Understand the factors driving their choices and how they relate to product and brand preferences.

Construction

Sustainability Q2 2023

2023 94 pages

Uncover architects' perspectives on sustainability in Q2 2023. Explore the evolving sustainable practices and the impact on architectural designs and project implementations.

Construction

Media orientation Q1 2023

2023 95 pages

Unravel the media engagement trends among European architects in Q1 2023. Delve into how different media channels are utilized for information, inspiration, and professional growth.

Home Improvement

DIY or DIFM Q4 2023

2024 70

Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Home Improvement

Branding Q3 2023

2023 93 pages

This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.

Home Improvement

Purchase channels Q2 2023

2023 114 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Home Improvement

Rise of digital natives Q1 2022

2022 120 pages

Explore the impact of digital natives on the home improvement sector in Q1 2022. Discover how digitalization is shaping consumer behaviors and market trends.

Home Improvement

Purchase Channels Q2 2022

2022 124 pages

Uncover the prevalent purchase channels in the home improvement sector during Q2 2022. Delve into consumer preferences and the factors influencing their purchasing decisions.

Home Improvement

Do-it-yourself or do-it-for-me Q4 2022

2022 93 pages

Explore the prevailing trends between DIY and DIFM in Q4 2022. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Installation

Training needs Q4 2023

2024 110 Pages

This report explores the training needs of installers, both digital and personal. The full report covers all important training needs & aspects and offers a comprehensive overview of business development in the installation sector across important European countries.

Installation

Purchase channels Q4 2023

2024 97 pages

This report offers a comprehensive view of the buying and ordering behaviour among electrical installers in Europe. Within the report, you will find key information on the purchase channels installers use, the share-of-wallet per channel, the way of ordering and much more.

Installation

Services in the Installation market Q2 2023

2023 111 pages

This report explores the type of support installers anticipate from manufacturers and to what degree. Alongside a thorough examination of installation services, the report presents a comprehensive overview of business development in the installation sector across important European countries.

Installation

Sustainability Q1 2023

2023 99 pages

The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on sustainability aspects in the industry.

Installation

Purchase channels Q3 2023

2023 106 pages

This report provides a comprehensive view of the attitudes of installers toward purchase channels, specifically among HVAC installers. In the report, you will find insights into buying behaviour, which channels are mostly used, which are growing, and whether online channels are gaining acceptance.

Installation

Sustainability Q1 2023

2023 73 pages

Delve into sustainability trends in the home improvement sector in Q1 2023. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.