explore our market researches

Market reports

See all

News I published 22 March 2022

Sustainability plays the largest role in Dutch and Polish installation projects

Sustainability is a hot topic in general and a hugely influential trend in building construction, which is very understandable. The construction sector uses substantial shares of resources, produces substantial shares of waste and buildings contribute a major share of annual CO2 emissions. One way to make buildings more climate-neutral is to deck them out with more sustainable and energy-efficient installation systems, which need to be installed by professional installers.

That last simple fact makes HVAC installers excellent sources to indicate how often these sustainable products and solutions are used in projects, and where sustainability plays a role in installation projects the most. We interviewed 700 HVAC installers from six major European markets for the Q4 2021 report of USP Marketing Consultancy’s European Mechanical Installation Monitor, and asked them how often they see sustainability play a role in their projects.

Poland and the Netherlands take the lead

On average, installers from these six countries together report that sustainability is taken into account in 44% of their projects. There are substantial differences between countries, however. The UK seems to be lagging behind a bit, as sustainability is only reported to play a role in 31% of installation projects. On the other side of the spectrum, the Netherlands and Poland clearly take the lead, as sustainability is taken into account there in respectively 54% and 53% of installation projects.

No major differences between residential and non-residential projects

The above image also shows the shares of residential projects in which sustainability is taken into account. These residential shares do not differ much from the total, meaning that sustainability is taken into account to the same extent in residential and non-residential projects. The only exception is France, where sustainability is taken into account in 42% of all installation projects, but slightly less in installation projects in the residential sector (35%).

For manufacturers and brands producing sustainable installation solutions, these figures and differences per area can be used to indicate where demand for their products and systems will be higher, indicating fruitful ground for marketing campaigns focusing on the sustainability of their solutions, for instance. In other places, where sustainable solutions play less of a role as yet, there may be opportunities for brands to present themselves as knowledge leader and educate potential clients on sustainable solutions and sustainability of installations in general.

For the success of any strategy, more detail is required. What are the products or product groups of which more sustainable solutions are in highest demand, for instance? Or what are the most important drivers for sustainability in building construction in certain areas? These details and many more are provided in the Q4 2021 report of USP Marketing Consultancy’s European Mechanical Installation Monitor, which focuses on sustainability in the HVAC installation sector.

Fresh Insights Await

Our latest reports

Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our latest reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.


Home Improvement



Trends in material usage Q1 2024

2024 102 pages

Explore the evolving trends in material usage among European architects in Q1 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.


Media orientation H2 2021

2024 161 pages

Explore the media engagement patterns of contractors to optimize your marketing strategies. Dive into a pool of insights that unveils how contractors interact with different media channels.


European Green Deal Q4 2021

2024 88 pages

Explore the impact and reception of the European Green Deal among architects. Understand how the initiative is influencing architectural practices and sustainability measures.


BIM Q4 2023

2024 246 pages

Key insights regarding the BIM usage and behaviour of European architects, and our latest future building volumes prognoses


Purchase Channels H2 2023

2024 123

Explore the buying and ordering behaviour among contractors in H1 2023. Uncover the key channels used, share-of-wallet and much more.


Behavioural segmentation and media usage report 2023

2023 75 pages

This report provides a comprehensive overview of purchase behaviour, products, and media usage, specifically focusing on European handymen. It delves into how handymen use media, and for what purposes, and examines their habits and preferences in terms of purchasing behaviour.

Home Improvement

DIY versus DIFM Q4 2021

2024 113 pages

This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.

Home Improvement

DIY or DIFM Q4 2023

2024 70

Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Home Improvement

Branding Q3 2023

2023 93 pages

This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.

Home Improvement

Purchase channels Q2 2023

2023 114 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Home Improvement

Rise of digital natives Q1 2022

2022 120 pages

Explore the impact of digital natives on the home improvement sector in Q1 2022. Discover how digitalization is shaping consumer behaviors and market trends.

Home Improvement

Purchase Channels Q2 2022

2022 124 pages

Uncover the prevalent purchase channels in the home improvement sector during Q2 2022. Delve into consumer preferences and the factors influencing their purchasing decisions.


Sustainability Q1 2024

2024 81 pages

Delve into sustainability trends in the home improvement sector in Q1 2024. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.


BIM Q1 2024

2024 84 pages


Sustainability Q1 2024

2024 99 pages

The European Electrical Installation Monitor report provides a detailed analysis of the sustainable solutions in the installation industry. This report specifically focuses on sustainability aspects in the industry.


Challenges toward sustainable future Q4 2021

2024 111 pages


Purchase channels Q4 2021

2024 106 pages

Delve into the training needs within the electrical installation sector. Understand the areas requiring skill development to meet the evolving demands of the industry.


European Heat Pump Monitor: Homeowners’ insight


The European Heat Pump Monitor: Homeowners’ insight is an annual survey based on about 4.000 online interviews with homeowners, conducted in 8 European countries. The report covers a range of topics, relevant to understand the sentiments, buying behaviours, concerns, and evolving needs of the target group. It includes 8 country-specific insights, with cross-country comparisons, and provide guidance for shaping successful and sustainable strategies for business growth.