explore our market researches

Market reports

See all

News I published 07 October 2021

More installers interested in AR and VR service support from manufacturers

At the same time, due to an ageing population, the market is losing experience through retiring installers and is often not gaining enough young installers to fill their shoes, leading to a qualitative and quantitative labour shortage. This presents a clear dilemma: a high and growing demand, and a limited supply of installers, leading to installers’ schedules being overloaded as well as rising labour costs.

In an earlier article about the results of the Q2 2021 report of USP Marketing Consultancy’s European Mechanical Installation Monitor, we saw that services from manufacturers and wholesalers that help installers deal with their busy schedule and complex installations, essentially services that save time and hassle, are in high demand. As it turns out, there is also a rising interest in services that may provide an answer to the above dilemma in the future, service support through virtual or augmented reality (VR or AR) applications.

 Interest in AR and VR service support has grown, but not in all countries

The above image shows how interest in AR and VR support from manufacturers has grown significantly among installers in the UK, France, Poland, and Belgium. In Germany and the Netherlands, however, interest in AR and VR support has declined over the past two years. That decline is interesting given the fact that in our last measurement of the impact of labour shortage in Q4 2019, quantitative and qualitative labour shortages were especially affecting installation companies in Poland, Germany and the Netherlands.

 Disruptive technology to combat labour shortages

To train a new or less experienced installer to the level that he or she can independently do installations takes time and an experienced installer looking over their shoulder on-site, both of which are in short supply. AR and VR applications can help in several ways. In a more advanced and integrated way, AR applications can even allow one experienced installer to look over the shoulder of several trainees from an off-site location and show, explain and troubleshoot while each of the trainees performs installations on site.

In a simpler form, manufacturers can help installers by providing AR installation support for their products. This can give installers instant access to virtual schematics placed over the physical system, via an app on a smartphone or tablet, allowing less experienced installers to do more complicated installations independently.

Smart services from manufacturers

The above shows that new technologies can indeed help solve labour shortages. It also shows that the benefits of new technologies like AR and VR support are not necessarily seen by all installers, even in countries where labour shortages are a more pressing matter. The same goes for other technologies, like smart products that allow installers to monitor and troubleshoot systems at a distance.

Manufacturers can play a major role here, or several roles actually. They can develop technologies like AR support or smart products to help installers interested in such support. Simultaneously, and perhaps more importantly, manufacturers can contribute by education the market and communication the benefits of such solutions to the more traditional plumbers and HVAC installers.

Installers’ demand for such services and technologies from manufacturers differs from country to country. For a detailed overview of the demand for services in six European countries, we refer you to the Q2 2021 report of USP Marketing Consultancy’s European Mechanical Installation Monitor

Fresh Insights Await

Our latest reports

Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our latest reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.


Home Improvement



Purchase Channels H2 2023

2024 123

Explore the buying and ordering behaviour among contractors in H1 2023. Uncover the key channels used, share-of-wallet and much more.


Behavioural segmentation and media usage report 2023

2023 75 pages

This report provides a comprehensive overview of purchase behaviour, products, and media usage, specifically focusing on European handymen. It delves into how handymen use media, and for what purposes, and examines their habits and preferences in terms of purchasing behaviour.


Purchase behaviour 2023

2023 64 pages

Uncover the purchasing behaviors among painters in 2023. Understand the factors driving their choices and how they relate to product and brand preferences.


Sustainability Q2 2023

2023 94 pages

Uncover architects' perspectives on sustainability in Q2 2023. Explore the evolving sustainable practices and the impact on architectural designs and project implementations.


Media orientation Q1 2023

2023 95 pages

Unravel the media engagement trends among European architects in Q1 2023. Delve into how different media channels are utilized for information, inspiration, and professional growth.


Prefab in construction Q3 2023

2023 90 pages

Delve into the influential role of contractors within construction decision-making units. Explore the dynamics and the extent of impact contractors have in crucial construction decisions.

Home Improvement

Branding Q3 2023

2023 93 pages

This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.

Home Improvement

Purchase channels Q2 2023

2023 114 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Home Improvement

Rise of digital natives Q1 2022

2022 120 pages

Explore the impact of digital natives on the home improvement sector in Q1 2022. Discover how digitalization is shaping consumer behaviors and market trends.

Home Improvement

Purchase Channels Q2 2022

2022 124 pages

Uncover the prevalent purchase channels in the home improvement sector during Q2 2022. Delve into consumer preferences and the factors influencing their purchasing decisions.

Home Improvement

DIY versus DIFM Q4 2021

2021 113 pages

This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.


Training needs Q4 2023

2024 110 Pages

This report explores the training needs of installers, both digital and personal. The full report covers all important training needs & aspects and offers a comprehensive overview of business development in the installation sector across important European countries.


Purchase channels Q4 2023

2024 97 pages

This report offers a comprehensive view of the buying and ordering behaviour among electrical installers in Europe. Within the report, you will find key information on the purchase channels installers use, the share-of-wallet per channel, the way of ordering and much more.


Services in the Installation market Q2 2023

2023 111 pages

This report explores the type of support installers anticipate from manufacturers and to what degree. Alongside a thorough examination of installation services, the report presents a comprehensive overview of business development in the installation sector across important European countries.


Sustainability Q1 2023

2023 99 pages

The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on sustainability aspects in the industry.


Purchase channels Q3 2023

2023 106 pages

This report provides a comprehensive view of the attitudes of installers toward purchase channels, specifically among HVAC installers. In the report, you will find insights into buying behaviour, which channels are mostly used, which are growing, and whether online channels are gaining acceptance.


Sustainability Q1 2023

2023 73 pages

Delve into sustainability trends in the home improvement sector in Q1 2023. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.