explore our market researches

European Sustainability Report 2024

European Sustainability Report 2024

Market reports

See all
usp

News I published 22 March 2022

Majority of architects are aware of the European green deal

Just over two years ago, in December 2019, the European Commission presented the European Green Deal. This set of policies is built around the aim to reduce emission of greenhouse gasses by 55% by 2030, and to achieve climate neutrality in the EU by 2050. As policies are developed and implemented, the impact of the European Green Deal is increasing, especially for major polluters.

Since buildings generate about 40% of all annual CO2 emissions and construction produces 35% of waste worldwide, the European Green Deal policies are sure to have a major impact on the construction industry. But to what extent is the sector aware of these impending changes and policies? How well-known is the European Green Deal in the construction sector?

Given their position at the start of, and influence on the entire construction process, architects will be among the first to notice the impact of the European Green Deal. That is why we made it the theme topic of the Q4 2021 report of USP Marketing Consultancy’s European Architectural Barometer and asked 950 architects from eight European countries about their awareness and knowledge of the European Green deal.

The majority of architects have heard of the European Green Deal

Looking at all countries together, 56% of the architects are aware of the European Green Deal, whereas 44% of architects reported not to know about it at all. In most of the countries, the share of architects that are aware of the European Green Deal is actually higher than the European average, with the exception of two.

First of all, it is not surprising that fewer UK architects are aware of the European Green Deal on average, given that the United Kingdom left the European Union more or less at the same time that the European Green Deal was first presented. In fact, it is more surprising that 45% of UK architects actually are aware of the European Green Deal. Compared to that, what surprises even more is France, where a massive 72% of architects reported not to know about the European Green Deal at all.

Knowledge of its content is still limited

That over half of the European architects reported to be aware of the European Green Deal does not mean they also know what it entails. In fact, on average, only 13% of architects reported to actually know what the European Green Deal is about. The least knowledge is understandably found in the UK (3%) and again in France (3%). Architects seem most informed in Belgium, where a quarter claims to know what the European Green Deal is about, followed by the Netherlands (22%).

The above shows that although the majority of architects are aware of the European Green Deal, knowledge of it remains limited. This shows a potential opportunity for manufacturers of construction materials and products to inform and educate about the impending impact of the European Green Deal, thereby strengthening the relationship with architects who potentially specify their products and materials. To use this potential, a more detailed view of architects’ knowledge of and attitude towards the European Green Deal is necessary, however, for which we refer you to the Q4 2021 report of USP Marketing Consultancy’s European Architectural Barometer.

Fresh Insights Await

Our latest reports

Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our latest reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.

Construction

Home Improvement

Installation

Special reports

Construction

Prefab H1 2024

2024 63 pages

Discover the adoption rate and benefits of prefabrication technology among European contractors in H1 2024. Understand the driving forces behind prefab usage and its impact on project efficiency and cost-saving.

Construction

Future of construction Q2 2024

2024 82 pages

Explore the evolving future in construction sector among European architects in Q2 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.

Construction

Trends in material usage Q1 2024

2024 102 pages

Explore the evolving trends in material usage among European architects in Q1 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.

Construction

Media orientation H2 2021

2024 161 pages

Explore the media engagement patterns of contractors to optimize your marketing strategies. Dive into a pool of insights that unveils how contractors interact with different media channels.

Construction

European Green Deal Q4 2021

2024 88 pages

Explore the impact and reception of the European Green Deal among architects. Understand how the initiative is influencing architectural practices and sustainability measures.

Construction

BIM Q4 2023

2024 246 pages

Key insights regarding the BIM usage and behaviour of European architects, and our latest future building volumes prognoses

Home Improvement

Purchase channels Q2 2024

2024 90 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Home Improvement

Sustainability Q1 2024

2024 81 pages

Delve into sustainability trends in the home improvement sector in Q1 2024. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.

Home Improvement

DIY versus DIFM Q4 2021

2024 113 pages

This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.

Home Improvement

DIY or DIFM Q4 2023

2024 70

Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Home Improvement

Branding Q3 2023

2023 93 pages

This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.

Home Improvement

Purchase channels Q2 2023

2023 114 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Installation

Smart & Connected Products Q2 2024

2024 120 pages

This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among electrical installers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.

Installation

Smart and connected products Q2 2024

2024 129

This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among HVAC installers, plumbers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.

Installation

BIM Q1 2024

2024 84 pages

The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on BIM adaptation in the industry.

Installation

Sustainability Q1 2024

2024 99 pages

The European Electrical Installation Monitor report provides a detailed analysis of the sustainable solutions in the installation industry. This report specifically focuses on sustainability aspects in the industry.

Installation

Challenges toward sustainable future Q4 2021

2024 111 pages

Installation

Purchase channels Q4 2021

2024 106 pages

Delve into the training needs within the electrical installation sector. Understand the areas requiring skill development to meet the evolving demands of the industry.

Special reports

European Sustainability Report 2024

2024 51 pages

This report provides in-depth insights based on triangulation of key market information and data as well as data from USP Marketing Consultancy’s key monitors that are carried out year in, year out. The focus of this report is on the most important stakeholders within the construction industry, namely architects, contractors, electrical and HVAC installers within The United Kingdom, The Netherlands, Belgium, Germany, Poland, France, Italy, and Spain.