explore our market researches

Market reports

See all
usp

News I published 17 August 2022

Lighting leads in sustainability projects of installers

For manufacturers and brands of sustainable installation products, knowing the role sustainability plays in electrical installation projects in the areas they operate in is essential. In the seven countries in which we constantly monitor electrical installation companies, the share of projects of electrical installers in which sustainability plays a role ranges from 26% in Germany up to 50% in the Netherlands. This can be any role, however, and sustainability is a broad term.

Knowing where sustainability plays a role the most is all good and well, but to use that information effectively, more detail is needed. It would be valuable to know, for instance, what products are used the most when sustainability plays a role in installation projects. That is what we asked electrical installers for the Q1 2022 report of USP Marketing Consultancy’s European Electrical Installation Monitor, which focuses on sustainability in the electrical installation market.

The age-old trend of electrification continues

When looking at the products that are chosen to be used in installation projects in which clients asked for sustainable solutions, there is one clear winner. In 92% of such projects, LED lighting is used. In a way this is not surprising, as electric lighting has been connected with aspects of sustainability since its invention.

The moment commercial electric lightbulbs entered the market in the nineteenth century, the quest for longer-lasting lightbulbs started. At the end of the last century we have seen the development and impact of energy-saving lightbulbs. Nowadays, the even more energy-efficient and longer-lasting LED lighting leads the way in the quest for sustainability, at least according to the electrical installers.

The transition from gas or candle light to electrical lighting is one of the earliest examples of the electrification trend. The above graph also lists more modern examples of the continuing transition to electric power that started with the electric lightbulb in the nineteenth century. The chargers for electric vehicles are the most obvious example, representing the transition from fossil-fuel-powered mobility to electric mobility.

From saving to producing energy

Like many products in the above list, LED lighting contributes to sustainability mainly by saving energy. Very interesting is that the second most used product in sustainability projects mentioned by installers are photovoltaics. Saving energy by using more energy-efficient lighting has been done for some time, but these PV products help clients become energy producers, which is a more recent development.

The use of PV products has grown rapidly over the past years and as is apparent in the above, they are now the second most used product group for sustainability projects. In Spain, Germany, Poland and the Netherlands, they are even used as commonly as LED lighting in projects in which sustainability plays a role.

This PV example shows that there can be significant local differences in the demand for and adoption rate of sustainable solutions. For manufacturers and brands of electrical installation products who want the full overview of electrical installers’ experience with and ideas about sustainability, as well as which products they use the most in seven European countries, the Q1 2022 report of USP Marketing Consultancy’s European Electrical Installation Monitor is now available.

Fresh Insights Await

Our latest reports

Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our latest reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.

Construction

Home Improvement

Installation

Construction

Purchase Channels H2 2023

2024 123

Explore the buying and ordering behaviour among contractors in H1 2023. Uncover the key channels used, share-of-wallet and much more.

Construction

Behavioural segmentation and media usage report 2023

2023 75 pages

This report provides a comprehensive overview of purchase behaviour, products, and media usage, specifically focusing on European handymen. It delves into how handymen use media, and for what purposes, and examines their habits and preferences in terms of purchasing behaviour.

Construction

Purchase behaviour 2023

2023 64 pages

Uncover the purchasing behaviors among painters in 2023. Understand the factors driving their choices and how they relate to product and brand preferences.

Construction

Sustainability Q2 2023

2023 94 pages

Uncover architects' perspectives on sustainability in Q2 2023. Explore the evolving sustainable practices and the impact on architectural designs and project implementations.

Construction

Media orientation Q1 2023

2023 95 pages

Unravel the media engagement trends among European architects in Q1 2023. Delve into how different media channels are utilized for information, inspiration, and professional growth.

Construction

Prefab in construction Q3 2023

2023 90 pages

Delve into the influential role of contractors within construction decision-making units. Explore the dynamics and the extent of impact contractors have in crucial construction decisions.

Home Improvement

Branding Q3 2023

2023 93 pages

This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.

Home Improvement

Purchase channels Q2 2023

2023 114 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Home Improvement

Rise of digital natives Q1 2022

2022 120 pages

Explore the impact of digital natives on the home improvement sector in Q1 2022. Discover how digitalization is shaping consumer behaviors and market trends.

Home Improvement

Purchase Channels Q2 2022

2022 124 pages

Uncover the prevalent purchase channels in the home improvement sector during Q2 2022. Delve into consumer preferences and the factors influencing their purchasing decisions.

Home Improvement

DIY versus DIFM Q4 2021

2021 113 pages

This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.

Installation

Training needs Q4 2023

2024 110 Pages

This report explores the training needs of installers, both digital and personal. The full report covers all important training needs & aspects and offers a comprehensive overview of business development in the installation sector across important European countries.

Installation

Purchase channels Q4 2023

2024 97 pages

This report offers a comprehensive view of the buying and ordering behaviour among electrical installers in Europe. Within the report, you will find key information on the purchase channels installers use, the share-of-wallet per channel, the way of ordering and much more.

Installation

Services in the Installation market Q2 2023

2023 111 pages

This report explores the type of support installers anticipate from manufacturers and to what degree. Alongside a thorough examination of installation services, the report presents a comprehensive overview of business development in the installation sector across important European countries.

Installation

Sustainability Q1 2023

2023 99 pages

The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on sustainability aspects in the industry.

Installation

Purchase channels Q3 2023

2023 106 pages

This report provides a comprehensive view of the attitudes of installers toward purchase channels, specifically among HVAC installers. In the report, you will find insights into buying behaviour, which channels are mostly used, which are growing, and whether online channels are gaining acceptance.

Installation

Sustainability Q1 2023

2023 73 pages

Delve into sustainability trends in the home improvement sector in Q1 2023. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.