News I published 17 August 2022
German and French installers promote sustainability the most, but have fewest sustainability projects
Sustainability is a major topic in building construction and a trend that has significant influence on the installation sector. As we saw in a previous article, electrical installers are kept busy installing sustainable solutions like energy-saving LED lighting or energy-producing PV solutions. However, we also saw that sustainability is not equally apparent in installation projects in all seven countries researched for USP Marketing Consultancy’s European Electrical Installation Monitor.
In the Netherlands, the UK and Spain, sustainability plays a role in about half of the projects of electrical installers. Sustainability is taken into account the least in France (36% of installation projects) and especially Germany (only 26%). As is apparent in the results of the Q1 2022 report of European Electrical Installation Monitor, these lower shares are by no means the fault of the installers.
In Poland, 57% of installers either agree or strongly agree with the statement that they actively promote sustainable solutions, which is the lowest of all countries. In the Netherlands and Spain, countries with the highest share of installation projects in which sustainability plays a role, 64 % claim to do the same.
In Germany, France and Belgium, however, the share of installers actively promoting sustainable solutions is the highest, as 72% either agree or agree strongly with the statement. With an average of 44% of installation projects in which sustainability is taken into account in Belgium, the promotion efforts of installers seem to yield result. But as was mentioned before, that is less the case in France, and especially in Germany.
Good news for manufacturers of sustainable installation products
Almost three quarters of German installers claim to actively promote sustainable solutions. On top of that, 60% of German installers state that they integrate sustainability calculations in proposals to clients. In the end, sustainability plays a role in only just over a quarter of German installation projects.
These results reveal an opportunity for manufacturers and brands of sustainable installation products and solutions. First of all, there is still a lot to be gained from sustainable solutions in the German market, as sustainability is only taken into account in a quarter of projects so far, and the vast majority of German installers expect demand for sustainable products to rise.
Secondly, as the above results show, the majority of those installers is happily promoting those sustainable products to their clients. By providing the right materials and information to help installers promote their solutions more effectively, brands may gain awareness, preference and market share in one strategic move. For a full overview of installers’ experience with and opinions on sustainability and sustainable installation products in seven European countries, we refer you to the Q1 2022 report USP Marketing Consultancy’s European Electrical Installation Monitor.
Read more about the subject
19 February 2024 I Henri Busker
The buying behaviour of European contractors remains very traditional
05 February 2024 I Dirk Hoogenboom
Electrical installers only spend a small share of wallet at pure online players
05 February 2024 I Dirk Hoogenboom
European HVAC installers still prefer face-to-face training over online training
30 January 2024 I Dirk Hoogenboom
Electrical Installers’ Expectations towards Manufacturers regarding BIM
Fresh Insights Await
Our latest reports
Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our latest reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.
Behavioural segmentation and media usage report 2023
2023 75 pages
This report provides a comprehensive overview of purchase behaviour, products, and media usage, specifically focusing on European handymen. It delves into how handymen use media, and for what purposes, and examines their habits and preferences in terms of purchasing behaviour.
Branding Q3 2023
2023 93 pages
This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.
Purchase channels Q2 2023
2023 114 pages
The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.
DIY versus DIFM Q4 2021
2021 113 pages
This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.
Training needs Q4 2023
2024 110 Pages
This report explores the training needs of installers, both digital and personal. The full report covers all important training needs & aspects and offers a comprehensive overview of business development in the installation sector across important European countries.
Purchase channels Q4 2023
2024 97 pages
This report offers a comprehensive view of the buying and ordering behaviour among electrical installers in Europe. Within the report, you will find key information on the purchase channels installers use, the share-of-wallet per channel, the way of ordering and much more.
Services in the Installation market Q2 2023
2023 111 pages
This report explores the type of support installers anticipate from manufacturers and to what degree. Alongside a thorough examination of installation services, the report presents a comprehensive overview of business development in the installation sector across important European countries.
Purchase channels Q3 2023
2023 106 pages
This report provides a comprehensive view of the attitudes of installers toward purchase channels, specifically among HVAC installers. In the report, you will find insights into buying behaviour, which channels are mostly used, which are growing, and whether online channels are gaining acceptance.