![](https://www.usp-research.com/wp-content/uploads/2023/12/green-house-1278x500.png)
![](https://www.usp-research.com/wp-content/uploads/2023/12/green-house-1278x500.png)
![usp](https://www.usp-research.com/wp-content/themes/usp/public/img/bg/bg-4.png)
News I published 22 March 2022
European consumers expect to spend more on fewer home improvement jobs in 2022
Due to all kinds of restrictions over the past two corona-infested years, people were forced to spend more time at home, had more time on their hands, and were left with budget that would otherwise be spent on going out or holidays. As a result, the amount of home improvement jobs done and budget spent on them by consumers increased significantly over the last two years.
The main question is whether that increase in home improvement will last now that most of the restrictions have been scrapped, or whether people’s urge to do home improvement jobs has been scrapped as well. To provide answers, we asked 6.800 consumers from 11 countries, who we interviewed for the Q4 2021 report of USP Marketing Consultancy’s European Home Improvement Monitor, about their plans for future home improvement.
Slightly fewer home improvement jobs expected…
The majority of European consumers we interviewed expect to do about the same amount of home improvement jobs in 2022 as they did in 2021. The share of consumers expecting to do more home improvement jobs is the coming year is slightly smaller than the share expecting to do fewer jobs, resulting in a nett expectation to do slightly less home improvement in 2022.
…but a higher budget will be spent on home improvement
Interestingly, although European consumers expect to do slightly fewer home improvement jobs on average, they expect to spend a higher budget on home improvement in 2022 than they did in 2021.
This might seem a bit of a paradox, but there are several possible explanations. First of all, home improvement jobs can be quite impromptu, meaning that they are not always planned because the need for them may present itself later in the year. In that scenario, consumers will end up doing more home improvement jobs in 2022 than they expect at the start of the year.
It might also be the case that consumers are actually more realistic in their expectations than the above explanation suggests. Surely, everyone has noticed the increasing price of materials. On top of that, labour costs are high and still rising. Combine the two and it is quite reasonable to expect to pay more money for fewer home improvement jobs in the coming year.
A third explanation is that people may plan fewer home improvement jobs, but that the jobs are larger or that the products used are more luxurious. If someone has turned a dusty attic into a stylish home office and the living room has been restyled with a fresh layer of paint in the past two years, for instance, then maybe this year it is time for a whole new kitchen. And maybe that person plans to deck that kitchen out with more luxurious equipment, because two years of pandemic have proven the value of investing in a quality home environment.
These ponderings are based on the results of the European Home Improvement Monitor research and on nearly three decades of experience researching the market for home improvement products. To find out more about what home improvement consumers plan to do and whether they plan to do those jobs themselves or rather hire a professional, we refer you to the Q4 2021 report of USP Marketing Consultancy’s European Home Improvement Monitor.
![](https://www.usp-research.com/wp-content/themes/usp/public/img/bg/house.png)
Read more about the subject
![](https://www.usp-research.com/wp-content/uploads/2024/06/pexels-pixabay-301703-300x200.jpg)
![](https://www.usp-research.com/wp-content/uploads/2024/06/pexels-pixabay-301703-300x200.jpg)
18 July 2024 I Dirk Hoogenboom
Willingness to invest of European consumers in sustainability improvements of their houses lower in 2024 than in 2023
![](https://www.usp-research.com/wp-content/uploads/2024/02/4-700x350-1-300x200.jpg)
![](https://www.usp-research.com/wp-content/uploads/2024/02/4-700x350-1-300x200.jpg)
02 July 2024 I Dirk Hoogenboom
BIM adoption among European HVAC installers remains low
![European Electrical Installation Monitor: Market Research Report](https://www.usp-research.com/wp-content/uploads/2024/02/pexels-kindel-media-9875418-300x200.jpg)
![European Electrical Installation Monitor: Market Research Report](https://www.usp-research.com/wp-content/uploads/2024/02/pexels-kindel-media-9875418-300x200.jpg)
06 June 2024 I Maja Markovic
Sustainability in the electrical installation sector; slow but steady growth
![](https://www.usp-research.com/wp-content/uploads/2024/06/scott-blake-x-ghf9LjrVg-unsplash-300x200.jpg)
![](https://www.usp-research.com/wp-content/uploads/2024/06/scott-blake-x-ghf9LjrVg-unsplash-300x200.jpg)
06 June 2024 I Dirk Hoogenboom
Trends in construction material usage
![](https://www.usp-research.com/wp-content/themes/usp/public/img/bg/house.png)
Fresh Insights Await
Our latest reports
Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our latest reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.
Construction
Home Improvement
Installation
Construction
Trends in material usage Q1 2024
2024 102 pages
Explore the evolving trends in material usage among European architects in Q1 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.
1,850 Euro
Construction
Media orientation H2 2021
2024 161 pages
Explore the media engagement patterns of contractors to optimize your marketing strategies. Dive into a pool of insights that unveils how contractors interact with different media channels.
6,300 Euro
Construction
European Green Deal Q4 2021
2024 88 pages
Explore the impact and reception of the European Green Deal among architects. Understand how the initiative is influencing architectural practices and sustainability measures.
1,850 Euro
Construction
BIM Q4 2023
2024 246 pages
Key insights regarding the BIM usage and behaviour of European architects, and our latest future building volumes prognoses
1,850 Euro
Construction
Purchase Channels H2 2023
2024 123
Explore the buying and ordering behaviour among contractors in H1 2023. Uncover the key channels used, share-of-wallet and much more.
6,300 Euro
Construction
Behavioural segmentation and media usage report 2023
2023 75 pages
This report provides a comprehensive overview of purchase behaviour, products, and media usage, specifically focusing on European handymen. It delves into how handymen use media, and for what purposes, and examines their habits and preferences in terms of purchasing behaviour.
8,400 Euro
Home Improvement
DIY versus DIFM Q4 2021
2024 113 pages
This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.
3,150 Euro
Home Improvement
DIY or DIFM Q4 2023
2024 70
Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.
3,150 Euro
Home Improvement
Branding Q3 2023
2023 93 pages
This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.
3,150 Euro
Home Improvement
Purchase channels Q2 2023
2023 114 pages
The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.
3,150 Euros
Home Improvement
Purchase Channels Q2 2022
2022 124 pages
Uncover the prevalent purchase channels in the home improvement sector during Q2 2022. Delve into consumer preferences and the factors influencing their purchasing decisions.
3,150 Euro
Home Improvement
Do-it-yourself or do-it-for-me Q4 2022
2022 93 pages
Explore the prevailing trends between DIY and DIFM in Q4 2022. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.
3,150 Euro
Installation
Smart & Connected Products Q2 2024
2024 120 pages
This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among electrical installers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.
3,150 Euro
Installation
Sustainability Q1 2024
2024 81 pages
Delve into sustainability trends in the home improvement sector in Q1 2024. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.
3,150 Euro
Installation
BIM Q1 2024
2024 84 pages
The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on BIM adaptation in the industry.
2,650 Euro
Installation
Sustainability Q1 2024
2024 99 pages
The European Electrical Installation Monitor report provides a detailed analysis of the sustainable solutions in the installation industry. This report specifically focuses on sustainability aspects in the industry.
3,150 Euro
Installation
Challenges toward sustainable future Q4 2021
2024 111 pages
2,650 Euro
Installation
Purchase channels Q4 2021
2024 106 pages
Delve into the training needs within the electrical installation sector. Understand the areas requiring skill development to meet the evolving demands of the industry.
3,150 Euro