![](https://www.usp-research.com/wp-content/uploads/2023/12/photo-1519389950473-47ba0277781c-scaled-1-1278x500.jpg)
![usp](https://www.usp-research.com/wp-content/themes/usp/public/img/bg/bg-4.png)
News I published 27 August 2023
Architects’ Usage Of Social Media Is Booming, Making Some Channels Ever More Lucrative For Manufacturers
The vast majority of architects now use social media for professional purposes
For years, social media were only used by a relatively small share of architects that only grew marginally. But then the pandemic hit, and as certain direct ways of exchanging information were hampered by restrictions, social media usage was boosted. Within a year of pandemic, the share of architects using both personal and business social media networks professionally rose from a third to more than half.
That growth has continued in the post-pandemic world. The latest measurements of USP Marketing Consultancy’s European Architectural Barometer show that a whopping 77% of architects report to use social media for professional purposes. Per week, architects from all eight measured countries together spend an average of two and a half hours on social media.
Professional purposes differ though
The above shows that social media channels are increasingly attractive for manufacturers of construction materials to reach out to architects. To use them effectively, however, more insight is needed, as the social media platforms architects use are as various as the professional purposes they use them for.
Starting with the latter, a majority of 42% of social media using architects report that they use social media to promote their own business. About a third says to be using social media for networking and communication with customers, colleagues as well as with manufacturers. Third in the list of purposes architects use social media for is informing themselves on the latest news, trends and developments in their market.
Finer details determine effectiveness of marketing through social media
Looking at the vast share of architects now using social media and the purposes they are using those channels for, it is clear that social media are increasingly useful and lucrative for manufacturers to reach out and get in touch with architects who specify the materials they produce. The trick is to know which social media channels or platforms to use.
Of all social media, business networks like LinkedIn or Xing are the most popular among architects, with 46% of all architects using them often or sometimes. When looking only at architects that say to use it often, LinkedIn (16%) is beaten by Instagram, which 17% of architects say to use often for professional purposes.
These figures are averages of architects from all eight countries together, however. Looking at specific countries, both total usage of social media and the popularity of platforms among architects differs vastly. To give an example, nearly three quarters of Dutch architects use LinkedIn, whereas only a quarter of German architects says to do the same.
This example shows that to effectively target architects through social media in your area of operation, a more detailed overview of their media usage and orientation behaviour per country is needed. For that we refer you to USP Marketing Consultancy’s European Architectural Barometer.
![](https://www.usp-research.com/wp-content/themes/usp/public/img/bg/house.png)
Read more about the subject
![](https://www.usp-research.com/wp-content/uploads/2024/06/pexels-pixabay-301703-300x200.jpg)
![](https://www.usp-research.com/wp-content/uploads/2024/06/pexels-pixabay-301703-300x200.jpg)
18 July 2024 I Dirk Hoogenboom
Willingness to invest of European consumers in sustainability improvements of their houses lower in 2024 than in 2023
![](https://www.usp-research.com/wp-content/uploads/2024/02/4-700x350-1-300x200.jpg)
![](https://www.usp-research.com/wp-content/uploads/2024/02/4-700x350-1-300x200.jpg)
02 July 2024 I Dirk Hoogenboom
BIM adoption among European HVAC installers remains low
![European Electrical Installation Monitor: Market Research Report](https://www.usp-research.com/wp-content/uploads/2024/02/pexels-kindel-media-9875418-300x200.jpg)
![European Electrical Installation Monitor: Market Research Report](https://www.usp-research.com/wp-content/uploads/2024/02/pexels-kindel-media-9875418-300x200.jpg)
06 June 2024 I Maja Markovic
Sustainability in the electrical installation sector; slow but steady growth
![](https://www.usp-research.com/wp-content/uploads/2024/06/scott-blake-x-ghf9LjrVg-unsplash-300x200.jpg)
![](https://www.usp-research.com/wp-content/uploads/2024/06/scott-blake-x-ghf9LjrVg-unsplash-300x200.jpg)
06 June 2024 I Dirk Hoogenboom
Trends in construction material usage
![](https://www.usp-research.com/wp-content/themes/usp/public/img/bg/house.png)
Fresh Insights Await
Our latest reports
Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our latest reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.
Construction
Home Improvement
Installation
Construction
Trends in material usage Q1 2024
2024 102 pages
Explore the evolving trends in material usage among European architects in Q1 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.
1,850 Euro
Construction
Media orientation H2 2021
2024 161 pages
Explore the media engagement patterns of contractors to optimize your marketing strategies. Dive into a pool of insights that unveils how contractors interact with different media channels.
6,300 Euro
Construction
European Green Deal Q4 2021
2024 88 pages
Explore the impact and reception of the European Green Deal among architects. Understand how the initiative is influencing architectural practices and sustainability measures.
1,850 Euro
Construction
BIM Q4 2023
2024 246 pages
Key insights regarding the BIM usage and behaviour of European architects, and our latest future building volumes prognoses
1,850 Euro
Construction
Purchase Channels H2 2023
2024 123
Explore the buying and ordering behaviour among contractors in H1 2023. Uncover the key channels used, share-of-wallet and much more.
6,300 Euro
Construction
Behavioural segmentation and media usage report 2023
2023 75 pages
This report provides a comprehensive overview of purchase behaviour, products, and media usage, specifically focusing on European handymen. It delves into how handymen use media, and for what purposes, and examines their habits and preferences in terms of purchasing behaviour.
8,400 Euro
Home Improvement
DIY versus DIFM Q4 2021
2024 113 pages
This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.
3,150 Euro
Home Improvement
DIY or DIFM Q4 2023
2024 70
Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.
3,150 Euro
Home Improvement
Branding Q3 2023
2023 93 pages
This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.
3,150 Euro
Home Improvement
Purchase channels Q2 2023
2023 114 pages
The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.
3,150 Euros
Home Improvement
Purchase Channels Q2 2022
2022 124 pages
Uncover the prevalent purchase channels in the home improvement sector during Q2 2022. Delve into consumer preferences and the factors influencing their purchasing decisions.
3,150 Euro
Home Improvement
Do-it-yourself or do-it-for-me Q4 2022
2022 93 pages
Explore the prevailing trends between DIY and DIFM in Q4 2022. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.
3,150 Euro
Installation
Smart & Connected Products Q2 2024
2024 120 pages
This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among electrical installers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.
3,150 Euro
Installation
Sustainability Q1 2024
2024 81 pages
Delve into sustainability trends in the home improvement sector in Q1 2024. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.
3,150 Euro
Installation
BIM Q1 2024
2024 84 pages
The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on BIM adaptation in the industry.
2,650 Euro
Installation
Sustainability Q1 2024
2024 99 pages
The European Electrical Installation Monitor report provides a detailed analysis of the sustainable solutions in the installation industry. This report specifically focuses on sustainability aspects in the industry.
3,150 Euro
Installation
Challenges toward sustainable future Q4 2021
2024 111 pages
2,650 Euro
Installation
Purchase channels Q4 2021
2024 106 pages
Delve into the training needs within the electrical installation sector. Understand the areas requiring skill development to meet the evolving demands of the industry.
3,150 Euro