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Understand painters’ productivity needs

Explore how professional painters assess efficiency, usability and new working methods. The Painter Insight Monitor’s Efficiency and Innovation 2025 report examines the product attributes and adoption barriers that can inform practical responses to labour pressure.

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Blogs I published 10 May 2021 I Dirk Hoogenboom

Covid is keeping painters busy

Painters in the Netherlands are busiest, with an average waiting time of 8.5 months

USP’s Painter Insight Monitor 2021 has been tracking the perceived labour shortage among professional painting companies for some years. In 2021, like in previous years, this labour shortage will be biggest in the Netherlands and Germany. Here, 85–90% (!) of the companies indicate that there is indeed a lack of skilled labour. This is resulting in long waiting lists, especially in the Netherlands, where the average waiting time to get a paint job done is a whopping 8.5 months.  This average waiting time in the Netherlands is two times longer than in Germany, which shows that labour shortages are a bigger issue in the Netherlands than anywhere else.

Patience is also required in every other European country

Although the Dutch situation is the most extreme, the situation in other European countries is not much better. If you need a painter, it is best to assume a minimum of 4-5 months waiting time. Especially for exterior jobs, where seasonal weather influences can mess up the overall planning, it is fair to assume that the actual waiting time might take even longer.

Manufacturers can help to work more efficiently and thus save precious time

Administration proves to be a big hurdle for painters. Too much time is lost on this, and manufacturers are invited to help do this more efficiently. Also, a majority want to improve efficiency to finish jobs faster, yet 44% have never used a paint sprayer. The accessibility and user-friendliness of such automation tools can be improved, as it will help painters to work faster and get more jobs done.

Tailored market research

Find the productivity improvements painters value

When painters have more work than time, useful innovation starts with their daily constraints. USP can help identify unmet needs, test product concepts and understand which painter groups are ready to change.

Product Development Research

Test time-saving paint and equipment concepts with professional painters, including ease of application and the practical barriers to changing established working methods.

Market Segmentation Research

Distinguish painters by company size, working habits and openness to innovation so productivity propositions reflect the needs of different customer groups.

Driver Analysis Research

Assess the relative importance of application speed, finish quality, equipment cost and usability when painters evaluate alternatives to familiar tools.

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