Media orientation
The corona crisis has impacted society in many ways, and it also affected the installation industry. One way in which the construction industry has been impacted might be less obvious, but the impact is very profound; the changes in orientation behaviour. How did the corona crisis impact the orientation behaviour of European electrical installers? And what is the consequence for your marketing communication strategy?
The answers will be provided in the new Q1 2021 report of the European Electrical Installation Monitor report on media orientation and the impact of corona.
The full report covers need-to-know information on the orientation behaviour of installers and how corona has impacted this. Key elements covered in the report are:
1) Media sources used by installers;
2) Change in media usage over time (2017-2021);
3) Change in media usage due to COVID-19;
4) The impact of advertisements: Installers orientation behaviour & preferences
5) Country differences
6) Generational differences: Media orientation differences between older and younger installers
The full report is out now, and covers 7 European countries based on 815 successful interviews with electrical installers.
The full report is now available for 4,000 Euros.
Learn more before you order:
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Contact us
To schedule a free presentation please contact our office.
Clients we have worked for:
The structured approach helped achieving our goals
“Very good USP team, proactive, customer oriented and available. The report gave us very helpful recommendations”.
USP is willing to ‘Go the extra mile’ to help us succeed
“Appreciated the contact during the data analysis, the willingness to work together and assist us with internal company presentation”
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For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.
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Dirk Hoogenboom
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