Media orientation

The corona crisis has impacted society in many ways, and it also affected the installation industry. One way in which the construction industry has been impacted might be less obvious, but the impact is very profound; the changes in orientation behaviour. How did the corona crisis impact the orientation behaviour of European electrical installers? And what is the consequence for your marketing communication strategy?

The answers will be provided in the new Q1 2021 report of the European Electrical Installation Monitor report on media orientation and the impact of corona. 

The full report covers need-to-know information on the orientation behaviour of installers and how corona has impacted this. Key elements covered in the report are:

1) Media sources used by installers;

2) Change in media usage over time (2017-2021);

3) Change in media usage due to COVID-19;

4) The impact of advertisements: Installers orientation behaviour & preferences

5) Country differences

6) Generational differences: Media orientation differences between older and younger installers

The full report is out now, and covers 7 European countries based on 815 successful interviews with electrical installers.

    The full report is now available for 4,000 Euros.

    • Company Details:
    •  *
    •  *
    •  *
    • Personal Details:
    •  *
    •  *
    •  *
    •  *

    Learn more before you order:

    Contact us

    To schedule a free presentation please contact our office.

    •  *
    • +44612345678
    • 012-3456789
    •  *
    •  *
    • 1111AA
    • 1111AA

    Contact us

    To schedule a free presentation please contact our office.

    •  *
    • +44612345678
    • 012-3456789
    •  *
    •  *
    • 1111AA
    • 1111AA

    Clients we have worked for:

    The structured approach helped achieving our goals

    “Very good USP team, proactive, customer oriented and available. The report gave us very helpful recommendations”.

    Jean-Philippe Vacher, CCB

    Director Marketing & Strategy, Compagnie des Ciments Belges

    USP is willing to ‘Go the extra mile’ to help us succeed

    “Appreciated the contact during the data analysis, the willingness to work together and assist us with internal company presentation”

    Vickie Lents

    Vice-President, Marketing Entrematic

    Contact us

    For more information about our expertise and research on building materials please contact the responsible partner below.
    We look forward to help you.

    Neem contact op met onze expert:

    Dirk Hoogenboom

    Contact our expert:

    Maja Markovic


    Customer satisfaction

    How to increase your turnover through customer satisfaction?


    The more distinct your brand is, the more valuable it will become.

    Customer journey

    A customer journey is a customer's personal experience with your company.

    Product development

    Provide your product development and design team with end-user insights

    Market exploration

    Gain the insights you need to be successful in new and potential markets


    Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product


    Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

    Market size

    Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

    Driver analysis

    Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.



    ​Read our articles based on the insights from our Market Reports. 

    Case Studies

    Market Research Case Studies and industry experience can bring background and thought to any research project.

    About us

    About what we do, our organization and our people.

    About USP

    What we do, in words and numbers.

    Our team

    The people who make USP.

    Our vacancies

    We have different challenging roles.