Love Brands Q4 2022

This report will provide key insights into the preferable brands in the construction industry among European architects. These insights will be particularly valuable for manufacturers, and wholesalers targeting this group, as with the insights in the report brands can measure their “temperature” and have a quick glimpse into their positioning on the market.  Furthermore, understanding architects behavior and their brand preference will facilitate fact-based internal discussions without the need for custom research.

This report is based on 937 successful quantitative telephone interviews with architects, conducted in the native language in Spain, Italy, France, Belgium, the Netherlands, the UK, Germany and Poland. The report is based on a representative sample of architects, with companies with less than 1 employee being excluded. This research is conducted quarterly  with the reports covering different key marketing topics like media orientation, BIM, prefab, sustainability and many more.

The primary focus of this research is to provide key insights into the brand preference among European architects. The study also offers insights into 10 different categories: leading manufacturers in the construction industry, floor and wall tiles, insulation materials, floor covering products, facade cladding, bathroom products, daylight solutions, lighting systems and solutions, sun cladding and waterproofing solutions. The report measured brand awareness and the brand usage per category. It highlights key differences among the 8 European countries covered and provides other key insights. The report also includes a detailed view on the turnover and orderbook developments of the architects and background information on their company size, and other relevant information.

Architects play a pivotal role in the construction industry, serving as early indicators of both positive and negative changes. The trends and developments within architectural firms serve as valuable predictors for the overall construction market. USP publishes forecasts for building volumes based on insights gained from the experiences of architects (but also all other stakeholders that are regularly interviewed by USP in the construction business value chain) and 11 other market indicators. Our future building volumes predictions have proven accurate and have stood the test of time.

Which brands, by category, are the most recognized and used among European architects?
Which manufacturer leads in the construction industry among architects?
What is the percentage of canceled projects, and what is the expected turnover in Q4 2022 by country?
The construction forecast outlook for 2022 and 2023.

1. Forecast overview
2. Economic and construction figures
   1. United Kingdom
   2. Germany
   3. France
   4. Spain
   5. Italy
   6. Netherlands
   7. Belgium
   8. Poland 
3. Love brands 
   1. Leading manufacturers in the construction industry 
   2. Floor and wall tiles 
   3. Insulation materials 
   4. Floor covering products 
   5. Facade cladding 
   6. Bathroom products 
   7. Daylight solutions 
   8. Lighting systems and solutions 
   9. Sun cladding 
   10. Waterproofing solutions 
   11. Paint
   12. Ventilation and indoor climate solutions 
   13. Ceiling tiles 
   14. Masonry products 
   15. Smart home systems 
4. Research background