explore our market researches

European Sustainability Report 2024

European Sustainability Report 2024

Market reports

See all
usp

News I published 17 December 2021

What products do european electrical installers use BIM for?

BIM is playing an increasingly important role in construction, and its usage is growing among various construction professionals. However, as we saw in a previous article, the rate at which BIM is being picked up by European electrical installers majorly differs per country and per size of the installation company. Insights into those differences are essential for the success of marketing and sales strategies of manufacturers of installation products who target BIM-using installers.

Be that as it may, knowing which installer is using BIM does not mean you know the BIM-using installer. It does not answer why they use BIM and in fact, it does not even answer the most fundamental question of all: what do BIM-using electrical installers actually use BIM for? That is what we asked installers from seven major European markets for the Q3 2021 report of USP Marketing Consultancy’s European Electrical Installation Monitor.

BIM is used for a variety of electrical products or application areas

At first glance, cables and wiring are a clear winner. More than half of the European BIM-using installers use BIM for the installation of cables and wiring. But it is also clear that BIM is used for a broader variety of electrical products. More than a third of BIM-using installers use BIM for lighting and luminaries, about a third use it for switches, sockets and outlets, and just under a third use it for electrical enclosures.

BIM application differs per project type

The above shows that, on average, electrical installers use BIM for a variety of electrical products and application areas, but that BIM is used most often for cables and wiring. When zooming in on the type of projects installation companies use BIM in, that image changes a bit. In new-build projects, BIM is used for cables and wiring even more, for instance. In renovation projects on the other hand, BIM is used the most for lighting and luminaries and relatively less for cables and wiring. Aside from that, the division of electrical products and application areas BIM is used for by electrical installers is a bit broader in renovation projects than in new-build projects.

Broad application of BIM means opportunities for manufacturers

Electrical installers who use BIM for their projects will encounter pain points and will have a need for BIM support from other parties. Manufacturers of electrical installation products have an opportunity here to add value to their brands and use offering BIM support as a marketing tool. That is not only true for manufacturers of products for which BIM is used often. Even if your products are not high in the above list, offering BIM support for your products to electrical installers may prove lucrative in times to come, for installers’ BIM usage is expected to continue growing steadily in the coming years.

To successfully use the marketing opportunities BIM usage offers, it is necessary to dive even deeper into the BIM-using installers’ mind, though. It will be a great help to know what problems and annoyances installers encounter when using BIM in their projects, for instance, or what benefits of BIM they perceive and value most. On top of that, and maybe more importantly, it will be invaluable to know what electrical installers actually expect from manufacturers where it concerns BIM support. That information is available in the Q3 2021 report of USP Marketing Consultancy’s European Electrical Installation Monitor.

Fresh Insights Await

Our relevant reports

Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our insightful reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.

Construction

Home Improvement

Installation

Special reports

Construction

Decision making process Q3 2024

2024 87 pages

Unveil the decision-making processes in the construction industry through the lens of European architects. Discover the factors that influence crucial decisions and the interplay among different stakeholders.

Construction

Prefab H1 2024

2024 63 pages

Discover the adoption rate and benefits of prefabrication technology among European contractors in H1 2024. Understand the driving forces behind prefab usage and its impact on project efficiency and cost-saving.

Construction

Sustainability 2024

2024 72 pages

Painter Insight Monitor 2024 will focus on understanding the specific needs, preferences, and challenges faced by painters when it comes to sustainable products.

Construction

Importance of branding & branding funnels 2024

2024 62 pages

This report offers a comprehensive overview of importance of branding and branding funnels with a specific focus on European handymen. Brand behaviour is covered for each country, showing purchasing power, differences regarding quality, sustainability, online shopping, innovation-habit and private labels,

Construction

Future of construction Q2 2024

2024 82 pages

Explore the evolving future in construction sector among European architects in Q2 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.

Construction

Trends in material usage Q1 2024

2024 102 pages

Explore the evolving trends in material usage among European architects in Q1 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.

Home Improvement

European Garden Monitor

2023 43 pages

Explore the European Garden Monitor, a comprehensive platform dedicated to garden health monitoring in Europe. Access valuable resources and expert advice today.

Home Improvement

Purchase channels Q2 2024

2024 90 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Home Improvement

Sustainability Q1 2024

2024 81 pages

Delve into sustainability trends in the home improvement sector in Q1 2024. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.

Home Improvement

DIY versus DIFM Q4 2021

2024 113 pages

This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.

Home Improvement

DIY or DIFM Q4 2023

2024 70

Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Home Improvement

Branding Q3 2023

2023 93 pages

This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.

Installation

Prefab Q3 2024

2024 110 pages

Uncover the adoption of prefabricated products in HVAC installations during Q2 2022. Delve into the benefits and challenges associated with prefabrication in HVAC.

Installation

Branding Q3 2024

2024 74 pages

Discover the power of branding in the home improvement sector. Explore how strong branding influences consumer preferences and purchase decisions.

Installation

Prefab Q3 2024

2024 119 pages

This report offers a comprehensive view of the installers’ involvement and needs regarding prefabricated electrical installations.

Installation

Smart & Connected Products Q2 2024

2024 120 pages

This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among electrical installers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.

Installation

Smart and connected products Q2 2024

2024 129

This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among HVAC installers, plumbers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.

Installation

BIM Q1 2024

2024 84 pages

The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on BIM adaptation in the industry.

Special reports

European Sustainability Report 2024

2024 51 pages

This report provides in-depth insights based on triangulation of key market information and data as well as data from USP Marketing Consultancy’s key monitors that are carried out year in, year out. The focus of this report is on the most important stakeholders within the construction industry, namely architects, contractors, electrical and HVAC installers within The United Kingdom, The Netherlands, Belgium, Germany, Poland, France, Italy, and Spain.