explore our market researches

European Sustainability Report 2024

European Sustainability Report 2024

Market reports

See all
usp

News I published 16 June 2021

The sway of sustainability when choosing a diy store

More than 50% may be swayed by sustainability aspects when choosing a DIY store

As it turns out, more than half of the European consumers find sustainability important enough to let it influence their decision on where they will buy their DIY products. That means that over half of these consumers may be swayed to decide for a DIY store that has a stronger sustainability image. This share is even higher among the younger generation (60%).

 

This shows that it is indeed worth it for DIY stores to work on their sustainability image. Aspects like having a broad assortment of environmentally friendly products, preferably packed in environmentally friendly packaging, will vastly improve that image in the eye of the consumer. On top of that, actively contributing to a better environment, for instance by investing in sustainable transport logistics, is held in high regard.

Is the road to the DIY store just paved with good intentions?

The above shows that over half of European consumers do not just care about a better environment and healthier planet, but have the intention of possibly acting on it when choosing a DIY store. But that does not mean that fifty percent of consumers will run to the most sustainable DIY store for their next DIY job.

Granted, a store like Leroy Merlin, which is associated with sustainability the most in major European markets like Poland, France, Spain and Italy, is more likely to attract those conscious consumers than other stores that are less associated with sustainability. But what if the other stores are around the corner, and the most sustainable DIY store is not? Good intentions are all good and well, but when push comes to shove and that DIY job needs doing, there is a fair chance that a lot of these consumers will choose convenience over sustainability.

Sustainability is and will remain important

Regardless of follow-up actions of consumers, sustainability is increasingly important to them. For brands and manufacturers offering sustainable DIY solutions, it is not just important to incorporate those sustainability aspects in their marketing strategies, but also to be present in DIY stores that are associated with sustainability.

For detailed information on which DIY stores and brands are associated with sustainability the most, and how important different sustainability aspects are to consumers in eleven European countries, we happily refer you to the Q1 2021 report of the European Home Improvement Monitor.

Fresh Insights Await

Our relevant reports

Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our insightful reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.

Construction

Home Improvement

Installation

Special reports

Construction

Decision making process Q3 2024

2024 87 pages

Unveil the decision-making processes in the construction industry through the lens of European architects. Discover the factors that influence crucial decisions and the interplay among different stakeholders.

Construction

Prefab H1 2024

2024 63 pages

Discover the adoption rate and benefits of prefabrication technology among European contractors in H1 2024. Understand the driving forces behind prefab usage and its impact on project efficiency and cost-saving.

Construction

Sustainability 2024

2024 72 pages

Painter Insight Monitor 2024 will focus on understanding the specific needs, preferences, and challenges faced by painters when it comes to sustainable products.

Construction

Importance of branding & branding funnels 2024

2024 62 pages

This report offers a comprehensive overview of importance of branding and branding funnels with a specific focus on European handymen. Brand behaviour is covered for each country, showing purchasing power, differences regarding quality, sustainability, online shopping, innovation-habit and private labels,

Construction

Future of construction Q2 2024

2024 82 pages

Explore the evolving future in construction sector among European architects in Q2 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.

Construction

Trends in material usage Q1 2024

2024 102 pages

Explore the evolving trends in material usage among European architects in Q1 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.

Home Improvement

European Garden Monitor

2023 43 pages

Explore the European Garden Monitor, a comprehensive platform dedicated to garden health monitoring in Europe. Access valuable resources and expert advice today.

Home Improvement

Purchase channels Q2 2024

2024 90 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Home Improvement

Sustainability Q1 2024

2024 81 pages

Delve into sustainability trends in the home improvement sector in Q1 2024. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.

Home Improvement

DIY versus DIFM Q4 2021

2024 113 pages

This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.

Home Improvement

DIY or DIFM Q4 2023

2024 70

Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Home Improvement

Branding Q3 2023

2023 93 pages

This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.

Installation

Prefab Q3 2024

2024 110 pages

Uncover the adoption of prefabricated products in HVAC installations during Q2 2022. Delve into the benefits and challenges associated with prefabrication in HVAC.

Installation

Branding Q3 2024

2024 74 pages

Discover the power of branding in the home improvement sector. Explore how strong branding influences consumer preferences and purchase decisions.

Installation

Prefab Q3 2024

2024 119 pages

This report offers a comprehensive view of the installers’ involvement and needs regarding prefabricated electrical installations.

Installation

Smart & Connected Products Q2 2024

2024 120 pages

This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among electrical installers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.

Installation

Smart and connected products Q2 2024

2024 129

This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among HVAC installers, plumbers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.

Installation

BIM Q1 2024

2024 84 pages

The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on BIM adaptation in the industry.

Special reports

European Sustainability Report 2024

2024 51 pages

This report provides in-depth insights based on triangulation of key market information and data as well as data from USP Marketing Consultancy’s key monitors that are carried out year in, year out. The focus of this report is on the most important stakeholders within the construction industry, namely architects, contractors, electrical and HVAC installers within The United Kingdom, The Netherlands, Belgium, Germany, Poland, France, Italy, and Spain.