explore our market researches

usp

News I published 22 September 2021

Major shift in ranking of European architects BIM usage

In the previous article we saw that over the past two years, BIM usage among European architects has not grown as much as expected. Although many reasons for this can be theorised, a very apparent one is that starting with BIM is perceived to be quite an investment, and to say that the troubled and uncertain times we have just gone through did not invite such investments is quite an understatement.

Although it did not grow as much as expected, BIM usage among architects did grow. In some places, it grew rather more spectacularly than in others, as is clear when comparing BIM usage in specific countries, which was researched for the Q2 2021 report of USP Marketing Consultancy’s European Architectural Barometer. Because of these differences in growth rates, the ranking of countries according to architects’ BIM usage shows some dramatic shifts.

BIM usage ranking has shifted

For many years now, the country with the largest percentage of architects using BIM has been the Netherlands. Currently, the Netherlands still holds that first place with a whopping four out of five architects using BIM, while all five of them are fully aware of BIM’s existence. Given the distance between the percentages of the first and second place in the ranking, there is little chance that this will change.

What has changed is that the UK, who held second place for many years, has been overtaken by Poland, where a larger share of architects is now using BIM. Belgium has done well too, currently holding third place, while Italy is still at the bottom of this ranking. This clearly shows that in certain countries, BIM usage has grown much faster than in others.

More shifts expected

Looking at the prognosis for the future, based on architects’ plans to start using BIM in the coming years, the race is clearly still on and many shifts in ranking are to be expected. One reason why more shifts are to be expected is the proximity between the second and seventh place, and all ranks in between, in the above ranking.

The only real exceptions at the moment are the Netherlands, as mentioned before, and Italy, where only 22% of architects use BIM at the moment. BIM usage in the other six countries is laying around 40%, with Poland being a bit higher, and Germany a bit lower, but all being fairly close to each other. Given their proximity, the middle countries do not need to grow much faster to overtake each other.

Significant growth of BIM usage expected in all countries

According to architects’ expectations and plans to start using BIM in the coming years, BIM usage is expected to grow in all countries, albeit not all at the same speed due to different starting positions in the ranking. In the Netherlands, some minor further growth is expected, while Italian architects expect quite a large growth in usage leading to almost three out of five using BIM in four years’ time. But as mentioned before, the other six countries start more or less at the same position, which means a neck and neck race with many shifts in ranking is expected to take place over the next four years.

What will happen beyond that is hard to say. A case like the Netherlands, where four out of five architects use BIM and are earning more than half of their turnover from projects in which BIM is involved, shows that there is a lot of potential for growth of BIM usage in the other countries yet. However, the Netherlands may also be an exception, meaning other countries could level out at a lower level of BIM usage in the coming decade.

Given the unexpected year we have just been through, it is best not to jump to conclusions that are too far removed from the current facts though. For a detailed picture of the current BIM usage and expectations of architects from eight countries, as well as of their turnover and order book development, we refer you to the Q2 2021 report of USP Marketing Consultancy’s European Architectural Barometer.

Fresh Insights Await

Our latest reports

Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our latest reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.

Construction

Home Improvement

Installation

Construction

Trends in material usage Q1 2024

2024 102 pages

Explore the evolving trends in material usage among European architects in Q1 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.

Construction

Media orientation H2 2021

2024 161 pages

Explore the media engagement patterns of contractors to optimize your marketing strategies. Dive into a pool of insights that unveils how contractors interact with different media channels.

Construction

European Green Deal Q4 2021

2024 88 pages

Explore the impact and reception of the European Green Deal among architects. Understand how the initiative is influencing architectural practices and sustainability measures.

Construction

BIM Q4 2023

2024 246 pages

Key insights regarding the BIM usage and behaviour of European architects, and our latest future building volumes prognoses

Construction

Purchase Channels H2 2023

2024 123

Explore the buying and ordering behaviour among contractors in H1 2023. Uncover the key channels used, share-of-wallet and much more.

Construction

Behavioural segmentation and media usage report 2023

2023 75 pages

This report provides a comprehensive overview of purchase behaviour, products, and media usage, specifically focusing on European handymen. It delves into how handymen use media, and for what purposes, and examines their habits and preferences in terms of purchasing behaviour.

Home Improvement

DIY versus DIFM Q4 2021

2024 113 pages

This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.

Home Improvement

DIY or DIFM Q4 2023

2024 70

Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Home Improvement

Branding Q3 2023

2023 93 pages

This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.

Home Improvement

Purchase channels Q2 2023

2023 114 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Home Improvement

Purchase Channels Q2 2022

2022 124 pages

Uncover the prevalent purchase channels in the home improvement sector during Q2 2022. Delve into consumer preferences and the factors influencing their purchasing decisions.

Home Improvement

Do-it-yourself or do-it-for-me Q4 2022

2022 93 pages

Explore the prevailing trends between DIY and DIFM in Q4 2022. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Installation

Sustainability Q1 2024

2024 81 pages

Delve into sustainability trends in the home improvement sector in Q1 2024. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.

Installation

BIM Q1 2024

2024 84 pages

The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on BIM adaptation in the industry.

Installation

Sustainability Q1 2024

2024 99 pages

The European Electrical Installation Monitor report provides a detailed analysis of the sustainable solutions in the installation industry. This report specifically focuses on sustainability aspects in the industry.

Installation

Challenges toward sustainable future Q4 2021

2024 111 pages

Installation

Purchase channels Q4 2021

2024 106 pages

Delve into the training needs within the electrical installation sector. Understand the areas requiring skill development to meet the evolving demands of the industry.

Installation

European Heat Pump Monitor: Homeowners’ insight

2024

The European Heat Pump Monitor: Homeowners’ insight is an annual survey based on about 4.000 online interviews with homeowners, conducted in 8 European countries. The report covers a range of topics, relevant to understand the sentiments, buying behaviours, concerns, and evolving needs of the target group. It includes 8 country-specific insights, with cross-country comparisons, and provide guidance for shaping successful and sustainable strategies for business growth.