explore our market researches


News I published 12 January 2024 I Jeroen de Gruijl

European architects foresee a shift towards wood-based prefabricated facades

In a notable shift towards sustainability in construction practices, European architects anticipate a pivotal role for wood-based materials in the evolution of fully prefabricated facades, according to the latest insights from the European Architectural Barometer report on prefabrication.

The trend towards employing more environmentally sustainable materials within the construction industry has been gaining momentum over the years. Wood-based solutions, alongside wood itself, stand out for their better sustainability credentials when compared to conventional materials like concrete.

The recent research findings revealed a significant projection among European architects, with approximately 40% of European architects expressing their belief that wood-based solutions will emerge as the dominant choice for fully finished prefabricated facades. In contrast, around 30% of architects foresee concrete retaining its dominance, albeit with a clear recognition of the superior sustainable image that wood-based solutions carry.

Despite these expectations, the current landscape indicates that the majority of prefabricated facades are still predominantly constructed using concrete, steel, or a combination of materials. Nonetheless, architects express a strong anticipation for an upsurge in the utilization of wood-based solutions in future architectural projects.

However, the crux lies in determining the practical viability of this envisioned shift. In many cases, concrete or steel is used because of the durability and performance. This is especially case the case for mid or high rise construction.

The anticipated trajectory towards wood-based solutions underscores a concerted effort within the architectural realm to prioritize sustainability and eco-friendliness in building methodologies. As architects increasingly envision a future reliant on greener materials, the critical question persists: how effectively will these aspirations materialize into tangible changes in construction practices?

The evolving preferences among architects signal a collective inclination towards embracing sustainable alternatives, with wood-based solutions poised to play a prominent role in shaping the future of prefabricated facades. Yet, the ultimate realization of this vision hinges on a delicate balance between aspirations and the practicality of implementing these sustainable materials in architectural projects.

The insights you are reading are extracted from the European Architectural Barometer, a quarterly research publication through which we regularly assess the state of the construction industry. The research represents the opinions of architects from 8 European countries. In each research edition, we include a detailed overview of our predictions for future building volumes, and each quarter, we investigate different topics that currently shape the sector, such as sustainability, BIM, prefab, orientation behavior, and many more.

Here you can check our latest editions of the European Architectural Barometer. 





Fresh Insights Await

Our latest reports

Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our latest reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.


Home Improvement



Trends in material usage Q1 2024

2024 102 pages

Explore the evolving trends in material usage among European architects in Q1 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.


Media orientation H2 2021

2024 161 pages

Explore the media engagement patterns of contractors to optimize your marketing strategies. Dive into a pool of insights that unveils how contractors interact with different media channels.


European Green Deal Q4 2021

2024 88 pages

Explore the impact and reception of the European Green Deal among architects. Understand how the initiative is influencing architectural practices and sustainability measures.


BIM Q4 2023

2024 246 pages

Key insights regarding the BIM usage and behaviour of European architects, and our latest future building volumes prognoses


Purchase Channels H2 2023

2024 123

Explore the buying and ordering behaviour among contractors in H1 2023. Uncover the key channels used, share-of-wallet and much more.


Behavioural segmentation and media usage report 2023

2023 75 pages

This report provides a comprehensive overview of purchase behaviour, products, and media usage, specifically focusing on European handymen. It delves into how handymen use media, and for what purposes, and examines their habits and preferences in terms of purchasing behaviour.

Home Improvement

DIY versus DIFM Q4 2021

2024 113 pages

This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.

Home Improvement

DIY or DIFM Q4 2023

2024 70

Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Home Improvement

Branding Q3 2023

2023 93 pages

This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.

Home Improvement

Purchase channels Q2 2023

2023 114 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Home Improvement

Purchase Channels Q2 2022

2022 124 pages

Uncover the prevalent purchase channels in the home improvement sector during Q2 2022. Delve into consumer preferences and the factors influencing their purchasing decisions.

Home Improvement

Do-it-yourself or do-it-for-me Q4 2022

2022 93 pages

Explore the prevailing trends between DIY and DIFM in Q4 2022. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.


Sustainability Q1 2024

2024 81 pages

Delve into sustainability trends in the home improvement sector in Q1 2024. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.


BIM Q1 2024

2024 84 pages

The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on BIM adaptation in the industry.


Sustainability Q1 2024

2024 99 pages

The European Electrical Installation Monitor report provides a detailed analysis of the sustainable solutions in the installation industry. This report specifically focuses on sustainability aspects in the industry.


Challenges toward sustainable future Q4 2021

2024 111 pages


Purchase channels Q4 2021

2024 106 pages

Delve into the training needs within the electrical installation sector. Understand the areas requiring skill development to meet the evolving demands of the industry.


European Heat Pump Monitor: Homeowners’ insight


The European Heat Pump Monitor: Homeowners’ insight is an annual survey based on about 4.000 online interviews with homeowners, conducted in 8 European countries. The report covers a range of topics, relevant to understand the sentiments, buying behaviours, concerns, and evolving needs of the target group. It includes 8 country-specific insights, with cross-country comparisons, and provide guidance for shaping successful and sustainable strategies for business growth.