explore our market researches

Market reports

See all

News I published 12 January 2024 I Jeroen de Gruijl

European architects foresee a shift towards wood-based prefabricated facades

In a notable shift towards sustainability in construction practices, European architects anticipate a pivotal role for wood-based materials in the evolution of fully prefabricated facades, according to the latest insights from the European Architectural Barometer report on prefabrication.

The trend towards employing more environmentally sustainable materials within the construction industry has been gaining momentum over the years. Wood-based solutions, alongside wood itself, stand out for their better sustainability credentials when compared to conventional materials like concrete.

The recent research findings revealed a significant projection among European architects, with approximately 40% of European architects expressing their belief that wood-based solutions will emerge as the dominant choice for fully finished prefabricated facades. In contrast, around 30% of architects foresee concrete retaining its dominance, albeit with a clear recognition of the superior sustainable image that wood-based solutions carry.

Despite these expectations, the current landscape indicates that the majority of prefabricated facades are still predominantly constructed using concrete, steel, or a combination of materials. Nonetheless, architects express a strong anticipation for an upsurge in the utilization of wood-based solutions in future architectural projects.

However, the crux lies in determining the practical viability of this envisioned shift. In many cases, concrete or steel is used because of the durability and performance. This is especially case the case for mid or high rise construction.

The anticipated trajectory towards wood-based solutions underscores a concerted effort within the architectural realm to prioritize sustainability and eco-friendliness in building methodologies. As architects increasingly envision a future reliant on greener materials, the critical question persists: how effectively will these aspirations materialize into tangible changes in construction practices?

The evolving preferences among architects signal a collective inclination towards embracing sustainable alternatives, with wood-based solutions poised to play a prominent role in shaping the future of prefabricated facades. Yet, the ultimate realization of this vision hinges on a delicate balance between aspirations and the practicality of implementing these sustainable materials in architectural projects.

The insights you are reading are extracted from the European Architectural Barometer, a quarterly research publication through which we regularly assess the state of the construction industry. The research represents the opinions of architects from 8 European countries. In each research edition, we include a detailed overview of our predictions for future building volumes, and each quarter, we investigate different topics that currently shape the sector, such as sustainability, BIM, prefab, orientation behavior, and many more.

Here you can check our latest editions of the European Architectural Barometer. 





Fresh Insights Await

Our latest reports

Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our latest reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.


Home Improvement



Purchase Channels H2 2023

2024 123

Explore the buying and ordering behaviour among contractors in H1 2023. Uncover the key channels used, share-of-wallet and much more.


Behavioural segmentation and media usage report 2023

2023 75 pages

This report provides a comprehensive overview of purchase behaviour, products, and media usage, specifically focusing on European handymen. It delves into how handymen use media, and for what purposes, and examines their habits and preferences in terms of purchasing behaviour.


Purchase behaviour 2023

2023 64 pages

Uncover the purchasing behaviors among painters in 2023. Understand the factors driving their choices and how they relate to product and brand preferences.


Sustainability Q2 2023

2023 94 pages

Uncover architects' perspectives on sustainability in Q2 2023. Explore the evolving sustainable practices and the impact on architectural designs and project implementations.


Media orientation Q1 2023

2023 95 pages

Unravel the media engagement trends among European architects in Q1 2023. Delve into how different media channels are utilized for information, inspiration, and professional growth.


Prefab in construction Q3 2023

2023 90 pages

Delve into the influential role of contractors within construction decision-making units. Explore the dynamics and the extent of impact contractors have in crucial construction decisions.

Home Improvement

Branding Q3 2023

2023 93 pages

This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.

Home Improvement

Purchase channels Q2 2023

2023 114 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Home Improvement

Rise of digital natives Q1 2022

2022 120 pages

Explore the impact of digital natives on the home improvement sector in Q1 2022. Discover how digitalization is shaping consumer behaviors and market trends.

Home Improvement

Purchase Channels Q2 2022

2022 124 pages

Uncover the prevalent purchase channels in the home improvement sector during Q2 2022. Delve into consumer preferences and the factors influencing their purchasing decisions.

Home Improvement

DIY versus DIFM Q4 2021

2021 113 pages

This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.


Training needs Q4 2023

2024 110 Pages

This report explores the training needs of installers, both digital and personal. The full report covers all important training needs & aspects and offers a comprehensive overview of business development in the installation sector across important European countries.


Purchase channels Q4 2023

2024 97 pages

This report offers a comprehensive view of the buying and ordering behaviour among electrical installers in Europe. Within the report, you will find key information on the purchase channels installers use, the share-of-wallet per channel, the way of ordering and much more.


Services in the Installation market Q2 2023

2023 111 pages

This report explores the type of support installers anticipate from manufacturers and to what degree. Alongside a thorough examination of installation services, the report presents a comprehensive overview of business development in the installation sector across important European countries.


Sustainability Q1 2023

2023 99 pages

The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on sustainability aspects in the industry.


Purchase channels Q3 2023

2023 106 pages

This report provides a comprehensive view of the attitudes of installers toward purchase channels, specifically among HVAC installers. In the report, you will find insights into buying behaviour, which channels are mostly used, which are growing, and whether online channels are gaining acceptance.


Sustainability Q1 2023

2023 73 pages

Delve into sustainability trends in the home improvement sector in Q1 2023. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.