explore our market researches

Market reports

See all
usp

News I published 21 March 2023

Brands of installation products can truly stand out with an outstanding supply

The major trends and developments that affect the overall construction and installation sector can pose serious challenges in the everyday reality of electrical installers. The energy transition and electrification mean a high demand for installation work, while labour shortages limit supply in certain areas. That causes installers to be very busy. Meanwhile, buildings and their systems are increasingly complex, which means the installation work is getting more difficult as well.

Manufacturers of installation materials can help with some of these challenges, thereby both helping the installers and establishing a strong brand image. That is why, for the European Electrical Installation Monitor, we regularly ask installation companies from seven European countries what services they would like manufacturers to offer to them. Their answers betray which trends pose challenges to the installers.

Manufacturers can help installers with complexity and efficiency

The top five services that installers would like to receive from manufacturers show the influence of several major trends. Installers’ interest in digital tools to make technical calculations can be tied to the increasing complexity of systems, for instance. The more complex the system, the more complex the calculations needed to design and prepare the installation. Manufacturers can help installers by providing calculation tools to help them with this phase of the project.

The increasing complexity of systems also means that more problems might occur during installation. That is why the demand for real-time installation support is also relatively high. With this support, manufacturers can help installers solve issues during installation quickly and efficiently, saving them precious time.

That time is precious is evident in installers’ interest in prefabricated solutions from manufacturers. This prefabrication allows installers to instal more quickly and efficiently, meaning they can do more installations in less time. The need for time-saving solutions can be explained by the high demand for installations mentioned above, and the short supply of (qualified) installers in certain areas.

But availability and quick delivery of products rules them all

We can continue to mention services from manufacturers and suppliers of installation products that installers show relatively high interest in. And we can write page upon page linking them to major trends that affect the construction and specifically the installation sector. But the two services that installers desire the most from manufacturers show that there is one issue that rules them all.

That issue comes down to the availability of products. Due to many a crisis over the past years, a steady supply of materials and products have become a problem in the construction sector the world over. Looking at the services desired from manufacturers and suppliers, European installers are clearly dealing with supply issues as well.

The services installers are most interested in are spare parts express service and tools or apps to check the availability of products at wholesalers. These are essential to installers for very simple reasons. They cannot repair a broken system without a replacement of the broken part. And without available installation products, installers cannot do their job, to begin with.

Merely manufacturing and supplying are not enough  

So it seems that to help installers install, the main thing that manufacturers and suppliers of installation products should do is manufacture and supply. This does not just mean that a brand can only stand out by being available. Material shortages throughout the sector make it hard to excel at that anyways. What manufacturers and suppliers can stand out with is clarity.

The interest in availability apps does not just show a problem with availability. It also shows the problem of uncertainty. Installers are busy. They need to know what they can count on, and what they can promise their clients. Straightforward, reliable and timely communication on availability issues may already be a great help to installers.

To find out more about the major trends that affect installation companies in seven major European markets, we refer you to USP Marketing Consultancy’s European Electrical Installation Monitor.

Fresh Insights Await

Our latest reports

Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our latest reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.

Construction

Home Improvement

Installation

Construction

Trends in material usage Q1 2024

2024 102 pages

Explore the evolving trends in material usage among European architects in Q1 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.

Construction

Media orientation H2 2021

2024 161 pages

Explore the media engagement patterns of contractors to optimize your marketing strategies. Dive into a pool of insights that unveils how contractors interact with different media channels.

Construction

European Green Deal Q4 2021

2024 88 pages

Explore the impact and reception of the European Green Deal among architects. Understand how the initiative is influencing architectural practices and sustainability measures.

Construction

BIM Q4 2023

2024 246 pages

Key insights regarding the BIM usage and behaviour of European architects, and our latest future building volumes prognoses

Construction

Purchase Channels H2 2023

2024 123

Explore the buying and ordering behaviour among contractors in H1 2023. Uncover the key channels used, share-of-wallet and much more.

Construction

Behavioural segmentation and media usage report 2023

2023 75 pages

This report provides a comprehensive overview of purchase behaviour, products, and media usage, specifically focusing on European handymen. It delves into how handymen use media, and for what purposes, and examines their habits and preferences in terms of purchasing behaviour.

Home Improvement

DIY versus DIFM Q4 2021

2024 113 pages

This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.

Home Improvement

DIY or DIFM Q4 2023

2024 70

Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Home Improvement

Branding Q3 2023

2023 93 pages

This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.

Home Improvement

Purchase channels Q2 2023

2023 114 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Home Improvement

Purchase Channels Q2 2022

2022 124 pages

Uncover the prevalent purchase channels in the home improvement sector during Q2 2022. Delve into consumer preferences and the factors influencing their purchasing decisions.

Home Improvement

Do-it-yourself or do-it-for-me Q4 2022

2022 93 pages

Explore the prevailing trends between DIY and DIFM in Q4 2022. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Installation

Sustainability Q1 2024

2024 81 pages

Delve into sustainability trends in the home improvement sector in Q1 2024. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.

Installation

BIM Q1 2024

2024 84 pages

The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on BIM adaptation in the industry.

Installation

Sustainability Q1 2024

2024 99 pages

The European Electrical Installation Monitor report provides a detailed analysis of the sustainable solutions in the installation industry. This report specifically focuses on sustainability aspects in the industry.

Installation

Challenges toward sustainable future Q4 2021

2024 111 pages

Installation

Purchase channels Q4 2021

2024 106 pages

Delve into the training needs within the electrical installation sector. Understand the areas requiring skill development to meet the evolving demands of the industry.

Installation

European Heat Pump Monitor: Homeowners’ insight

2024

The European Heat Pump Monitor: Homeowners’ insight is an annual survey based on about 4.000 online interviews with homeowners, conducted in 8 European countries. The report covers a range of topics, relevant to understand the sentiments, buying behaviours, concerns, and evolving needs of the target group. It includes 8 country-specific insights, with cross-country comparisons, and provide guidance for shaping successful and sustainable strategies for business growth.