Trends I published 03 January 2024
Product trends
Manufacturers in the construction, installation, and DIY industries are constantly contemplating whether their product and service portfolios are still competitive within the market. This is necessary to keep up with continuous developments in the market, like digitalization, sustainability, circularity, and the changing labour market. To stay on target or become successful, this leads to three types of development trajectories, for which solid research is essential.
Reasons for conducting product research
1. New products and services
In this fast-changing and innovative world, there is a continuous need for and room for new introductions. However, these introductions are often unsuccessful, which also applies to the installation, construction, and DIY sectors. Our product development research will help you succeed where others fail.
2. Additions to already existing products and services
Although current portfolios may have proven themselves to be successful, changing circumstances (internal or external) can easily lead to changing demand, making it necessary to add to the existing portfolio.
3. Modifications to already existing products and services
Our changing world creates situations where products and services become outdated and are in need of revitalization. Then modifications are essential to keeping customers satisfied.
How do we help our customers with this?
We help our customers with both qualitative and quantitative research. We frequently organise focus groups in which new products or concepts are shown and discussed. This is organised with specific B2B groups like architects, contractors, engineers, or painters, but also with consumer groups. Sometimes in-depth interviews are a better option for product research, which we can organise both online via video meetings or in offline face-to-face settings.
In addition to this, user observations can be a valuable method for product research. For this, we observe people’s behaviour in the environment in which it typically occurs, like a contractor using a power tool on the job site.
For each customer request, we determine what is the most suitable approach to answering the research objective. Feel free to reach out to us to receive advice about the best approach for your specific product research.
