Media-Orientation Among Mechanical Installers

The European Mechanical Installation Monitor Q4 report is here, offering fresh insights into how installers consume information. And the data is by no means uncertain: traditional sources are losing ground while digital tools and social media is gaining momentum. Here’s what’s changing.

Traditional Media on the Decline

Printed professional magazines and trade publications are seeing less and less engagement, a particularly noticeable trend in Germany, France and Belgium. Dutch installers turn to industry magazines more than others, but their preferences are mixed. That said, manufacturer-published magazines remain a steady and trusted source across most markets for those who still turn to print.

Personal Contact Still Matters

Despite the rise of digital, installers still value direct contact with manufacturer representatives – especially on troubleshooting or product innovations. This holds particularly true for Poland and Belgium; personal relationships are key.

Digital Tools Gaining Ground

Installers are increasingly turning to internet searches and manufacturer websites as primary sources of information. Professional apps are also growing, especially in job management, product configuration and accounting. In Germany and the Netherlands, manufacturer and wholesaler apps stand out as particularly valued tools.

Social Media Takes Center Stage

One thing is clear – social media is no longer just for personal use; it’s a vital professional tool. WhatsApp, Facebook and LinkedIn are the most widely used platforms for networking, communication and promoting work. In France and Belgium, social media is increasingly being used to showcase completed projects, highlighting a shift towards online visibility across the sector.

For manufacturers, this means that staying connected with installers will mean embracing digital, while nurturing personal relationships where necessary. Traditional media will continue to slowly fade away, so investing in social platforms, digital tools and direct engagement strategies will be key to reaching and supporting the industry.

Interested in a more detailed look at the latest industry trends? Get the full Q4 report now.