Paint & coatings

Paint and coatings are the finishing touches for every construction project, but a lot has changed over the years. Just like paint and coatings are covering every construction project, USP has been covering major trends and changes in their market with research for several decades. We have helped many a manufacturer be aware of, deal with and play into demands that changed due to for instance a greater focus on sustainability and environment friendliness.

Our knowledge of the paint market, its value chains and players is at your disposal. USP can instantly dive into dedicated research to provide solid solutions for your business challenges. Below are examples of clients we have assisted so before, and research we frequently conduct in the colourful market of paints and coatings.

Clients we have worked for:

Latest news on paint & coatings

    We help our clients with various types of researches

      Customer satisfaction

      Would you like to increase your turnover by improving customer satisfaction in the construction, installation and home improvement sector? USP conducts customer satisfaction research in these markets to help you succeed. Enhanced customer experience and customer satisfaction is a key factor that helps a brand stand out and grow its market share

      Branding

      The more distinct your brand is, the more valuable it will become. Being distinct is not that easy when playing in the field of construction, installation and home improvement, however. Professionals tend to stick with their favourite brands. Our branding studies all come down to one common goal: increasing long-term profitability by introducing, maintaining or growing your brand in a wildly competitive landscape.

      Customer journey

      Een customer journey (klantreis) is de persoonlijke ervaring van een klant met uw bedrijf. Hoe reageren uw klanten op uw producten, diensten of concept? Het evalueren van een klantreis stelt u in staat om de sterke en zwakke punten van uw bedrijf te verbeteren, waardoor het behoud en de omzet van klanten worden verbeterd. USP kan u helpen uw aanbod af te stemmen op de behoeften en wensen van uw klanten.

      Segmentation

      Use segmentation research to categorise your customers in different groups that are distinct from each other in terms of relevant aspects for your product, service or concept. We not only help by determining these customer groups, but also by translating this information into the offered services and service provision, and explaining what all this means for your employees.

      Market exploration

      Perhaps you plan to enter a new market with your product or service. In that case, you need to understand exactly what is going on in that market. What are the trends and developments in that market, and who are the most important players?We use a range of methods to identify the market characteristics, such as market size, segmentation, distribution hubs, key media, market developments and sector culture.

      Product development

      Are your product and service portfolios still competitive within the market? Keeping up with continuous developments like digitalisation or sustainability are extremely important. Product research is vital in the entire product life cycle.

      Monitor research

      Learn about the standard monitor research reports we have available on paint & coatings.

        Painter Insight Monitor

        The Painter Insight Monitor includes 8 main European markets and 250 professional painters are interviewed per country each year. This provides a comprehensive scope on the European paint market (interior wall paint, exterior wall paint and lacquers) and related non-paint products (acrylic sealants, tapes, wall fillers, wood repair, paint sprayers, brushes & rollers, etc.).

        Contractor Monitor

        The main aims of this research are to give construction product manufacturers a good understanding of European contractors (who they are, what they do, how they behave) and the main trends in the construction market.

        European Home Improvement Monitor

        In this online study, we track the home improvement jobs that consumers do (or outsource to professionals) in and around their homes. We report insights on online orientation, purchase channels, brand preferences and DIY behaviour. The study is held in 11 European countries and is based on 26,400 interviews per year. Detailed category insights are available for more than 20 specific product categories.

        Insights

        Learn about insights we have available on subjects related to paint & coating.

          Sustainability / Circularity

          Outlooks / Forecasts

          Download a sample report

          Sample Report

          Painter insight monitor Trends, Brands and media

          The 2019 Painters Insight Monitor by USP Marketing Consultancy was already the 4th report of this continual research amongst professional painters in Spain, Italy, France, Belgium, The Netherlands, The UK, Germany and Poland.

          There are many topics covered in this report. Besides the brand funnels for various product groups (awareness, usage and preference) this report focuses on media usage, online orientation & purchasing. With this key information, you can improve the effectiveness of your marketing efforts by better understanding the orientation phase of the customer journey.

          Contact us

          For more information about our expertise and research on paint & coatings please contact the responsible partner below.
          We look forward to help you.

            Contact our expert:

            Dirk Hoogenboom

            Contact our expert:

            Florens van der Gaag

            Research

            Customer satisfaction

            How to increase your turnover through customer satisfaction?

            Branding

            The more distinct your brand is, the more valuable it will become.

            Customer journey

            A customer journey is a customer's personal experience with your company.

            Product development

            Provide your product development and design team with end-user insights

            Market exploration

            Gain the insights you need to be successful in new and potential markets

            Pricing

            Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

            Segmentation

            Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

            Market size

            Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

            Driver analysis

            Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

             

            News

            ​Read our articles based on the insights from our Market Reports. 

            Case Studies

            Market Research Case Studies and industry experience can bring background and thought to any research project.

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