Paint & coatings
Paint and coatings are the finishing touches for every construction project, but a lot has changed over the years. Just like paint and coatings are covering every construction project, USP has been covering major trends and changes in their market with research for several decades. We have helped many a manufacturer be aware of, deal with and play into demands that changed due to for instance a greater focus on sustainability and environment friendliness.
Our knowledge of the paint market, its value chains and players is at your disposal. USP can instantly dive into dedicated research to provide solid solutions for your business challenges. Below are examples of clients we have assisted so before, and research we frequently conduct in the colourful market of paints and coatings.
Clients we have worked for:
Latest news on paint & coatings
PREFAB MOST APPLIED IN PROJECTS IN THE NETHERLANDS, THE UK AHEAD WHEN IT COMES TO ADVANCED PREFAB APPLICATIONS
We help our clients with various types of researches
Learn about the standard monitor research reports we have available on paint & coatings.
Download a sample report
Painter insight monitor Trends, Brands and media
The 2019 Painters Insight Monitor by USP Marketing Consultancy was already the 4th report of this continual research amongst professional painters in Spain, Italy, France, Belgium, The Netherlands, The UK, Germany and Poland.
There are many topics covered in this report. Besides the brand funnels for various product groups (awareness, usage and preference) this report focuses on media usage, online orientation & purchasing. With this key information, you can improve the effectiveness of your marketing efforts by better understanding the orientation phase of the customer journey.
For more information about our expertise and research on paint & coatings please contact the responsible partner below.
We look forward to help you.
Contact our expert:
Contact our expert: