Specialist for your industry
USP specialises in the complex value chain that revolves around the construction, installation, and home improvement industry. We have over three decades of experience researching and consulting about the various stakeholders, from professionals to end users, active in this industry. With our market knowledge and expertise, we can provide vital added value to our clients through relevant insights and actionable consultancy. Whether it is insight from our off-the-shelf syndicated survey reports or through tailor-made market research, we are here for you to assist with achieving your business objectives.
Insights and advice to build on
Our solutions for your business needs
USP can provide insights and advice through our self-reported reports, targeting a wide variety of stakeholders in the business value chain of the construction, installation, and home improvement industries, or by conducting tailor-made, dedicated market research to achieve your business and research objectives.
Market research
Tailor-made, dedicated market research to assist you with achieving your business and research objectives exclusively for you
Market reports
Instant access to key trends and insights based on solid market research amongst key stakeholders in the construction, installation and home improvement markets
sector
Construction
The construction industry is a very traditional market segment, but also has trends that are constantly changing and developing. USP has been following those changes for more than three decades and has gathered considerable practical and technical experience in conduction market research in the construction industry, and a detailed understanding of the complex value chains in this market.
Sector
Installation
The installation sector is a segment that is both traditional and evolving at an increasingly faster rate. The push for more sustainability and continued technological developments drives dynamics in the sector. Still, the conservative nature of many of the key stakeholders provides certain challenges for manufacturers and wholesalers supplying this sector. With more than three decades of experience conducting tailor-made, market research, USP can provide relevant insights and actionable consultancy, helping clients to create a successful business strategies. Furthermore, USP offers ready-made, syndicated survey reports providing key insights for all installation segments.
Sector
Home improvement
For more than thirty years, USP has been supplying manufacturers and retailers with key insights and consultancy in the home improvement segment, based on solid tailored research studies and our range of ready made, syndicated survey reports. As the home improvement market is arguably less conservative and traditional than the construction and installation market, it requires even more understanding of the changing market trends and end-consumers' needs to be able to create the efficient marketing strategies. Such fact-based advisory and market knowledge is exactly what we can offer to our principles.
Clients we work for
What our clients say about us
Céline Pineau
Consumer insight researcher at Hager
USP is professional, responsive, didactic, and voluntary. It was easy to exchange my thoughts with them.
Gordana Faust
Market Intelligence Specialist, Rothenberger
The cooperation was perfect in every way, the project managers from USP have a lot of knowledge and are very reliable.
Gordon Murray-Smith
Market Intelligence and Insight Manager at BMI
USP is a trusted supplier of BMI as they understand our business, are professionals, and are pleasant to communicate with.
Justyna Gudowska-Pohling
AC EMEA Customer Insights Manager at PPG
USP delivered the company good, useful business recommendations and insights, which have accelerated business growth.
Katrine Bruun Nielsen
Group insights manager at VELUX
USP always works very structurally and professionally, and we always feel in good hands.
Mike Fees
Brand Manager EMEA at MTD
We highly value the quick response times, flexibility and overall market expertise.
Paul O’Dweyer
Global Consumer Market Development Manager at Bostik
Good working relationships between the project team, strong knowledge of the insights and findings from the fieldwork, presented and communicated very clearly in the report.
Renato Di Rubbo
Head of global Marketing Piping systems at Geberit
We value USP for the highly competent consulting, the pragmatic and uncomplicated process, and the high quality of its inputs.
Rina van Heck
Head of marketing and communication Netherlands at Reynaers Aluminium
The project managers of USP understand our needs and helped us optimize what questions to ask to get the best results.
Sarah Hawke
Global Group Consumer Insights Manager at Stanley Black & Decker
We have worked with USP in the past and have had a great experience. They really know our business well.
Anne Marie O’Toole-Deviller
Head of Marketing West at Kingspan
The USP Architectural barometer research has been a great asset for us in this regard and a solid basis for conducting further in-depth research.
Anton Haller
Head of Precast Marketing at Allplan
USP’s architectural reports helps us understand the mood in the market which is really valuable. Also it helps us verify the key topics our customers are dealing with.
Armin Dipping
Senior Manager strategic and international Marketing at Gira
With the Electrical installation monitor reports we receive from USP we get an overview and first insights on behaviour, relevant topics and trends in the electrical installation industry.
Caroline Roque
EMEA Consumer and Market insights, Manager 3M Consumer Business Group
The USP team has very strong expertise in the construction and home improvement markets. We are using their detailed home improvement monitor reports very extensively.
Catrin Klein
Head of Customer & Market Insights at Hilti
The Contractor monitor reports that we receive from USP provide insights that are fact-based and highly relevant. The reports are easy to assimilate with our internal audience and set foundation for deeper discussions.
Dalia Gonciauskaite
Marketing Manager Architectural at Covestro
It’s great that the European painters insights monitor reports are focusing on key topics that are highly relevant for our business.
Daniel Angelovski
Group insights manager at VELUX
The specialized insights in the Home Improvement Monitor are a great source of input for our industry analysis.
dr. Christian Heine
CEO, Rothenberger AG
The European Mechanical Installation Monitor gives us great insights and these insights support our strategic decisions.
Hardy Jaeschke
Senior Manager Market Research, Market Intelligence / Vaillant Group
The USP reports help us better understand different B2B target groups, better assess their business situations and enrich our range of knowledge enormously.
Jan Coerts
European Owens Corning
We use the European architectural barometer reports from USP to get architectural input on items relevant for the building and construction industry in Europe, helping us to set priorities in our innovation agenda.
Johan Gijsman
Group Director Marketing, Walraven Holding
We have been using the mechanical installation monitor issued by USP for many years for the planning of our strategic initiatives.
Leo van der Blom
Insights Manager Prof EMEA at AkzoNobel
These reports not only help us track changes within our target groups, aiding in informed decision-making, but also serve as input and benchmarks for our ongoing research and decision making.
Marina Wall
Manager Customer Research & Insights at DAW SE
USP has extensive international construction industry experience, and their Monitors provide valuable insights, supporting our marketers in their marketing strategies.
Mila Valjentova
Strategy & Market Intelligence Director & Saint-Gobain
The European contractor monitor reports we receive from USP are of a great interest in our company. The reports’ insight are completing our analysis and contribute to strategic decision making.
Miryam Salvador
Global Channel Director, Schneider Electric
Their specialized insights on construction and installation markets allow us to make go-to-market decisions based on factual data. Their customer-centric approach helps us put customer needs at the centre of our decisions.
Suzanna Lammerts van Bueren
Director Business Development Northern Europe at Somfy
USP thinks along and were able to, besides delivering the insights, brainstorm about the business opportunities.
Zsolt Kovacs
CEE Market Research Analyst at VELUX
We needed an agency that speaks the same language as our target groups and found this in USP.