research
Expert Market Research
Depending on the research objective, we offer qualitative (in-depth, focus groups) and quantitative research (CATI and WAPI), both B2B and B2C. We are focused on delivering essential insights that bring our customers closer to their target audience and closer to success. As a specialised market research agency for the construction, installation and home improvement markets, we don't specialise in a certain type of market study, but in the industries itself. This allows us to conduct better market research and provide a strong value add based on our three decades of market expertise.
Clients we work for
What our clients say about us
Rina van Heck
Head of marketing and communication Netherlands at Reynaers Aluminium
The project managers of USP understand our needs and helped us optimize what questions to ask to get the best results.
Zsolt Kovacs
CEE Market Research Analyst at VELUX
We needed an agency that speaks the same language as our target groups and found this in USP.
Gordon Murray-Smith
Market Intelligence and Insight Manager at BMI
USP is a trusted supplier of BMI as they understand our business, are professionals, and are pleasant to communicate with.
Renato Di Rubbo
Head of global Marketing Piping systems at Geberit
We value USP for the highly competent consulting, the pragmatic and uncomplicated process, and the high quality of its inputs.
Gordana Faust
Market Intelligence Specialist, Rothenberger
The cooperation was perfect in every way, the project managers from USP have a lot of knowledge and are very reliable.
Sarah Hawke
Global Group Consumer Insights Manager at Stanley Black & Decker
We have worked with USP in the past and have had a great experience. They really know our business well.
Paul O’Dweyer
Global Consumer Market Development Manager at Bostik
Good working relationships between the project team, strong knowledge of the insights and findings from the fieldwork, presented and communicated very clearly in the report.
Mike Fees
Brand Manager EMEA at MTD
We highly value the quick response times, flexibility and overall market expertise.
Justyna Gudowska-Pohling
AC EMEA Customer Insights Manager at PPG
USP delivered the company good, useful business recommendations and insights, which have accelerated business growth.
Anne Marie O’Toole-Deviller
Head of Marketing West at Kingspan
The USP Architectural barometer research has been a great asset for us in this regard and a solid basis for conducting further in-depth research.
Armin Dipping
Senior Manager strategic and international Marketing at Gira
With the Electrical installation monitor reports we receive from USP we get an overview and first insights on behaviour, relevant topics and trends in the electrical installation industry.
Caroline Roque
EMEA Consumer and Market insights, Manager 3M Consumer Business Group
The USP team has very strong expertise in the construction and home improvement markets. We are using their detailed home improvement monitor reports very extensively.
Catrin Klein
Head of Customer & Market Insights at Hilti
The Contractor monitor reports that we receive from USP provide insights that are fact-based and highly relevant. The reports are easy to assimilate with our internal audience and set foundation for deeper discussions.
Dalia Gonciauskaite
Marketing Manager Architectural at Covestro
It’s great that the European painters insights monitor reports are focusing on key topics that are highly relevant for our business.
Daniel Angelovski
Group insights manager at VELUX
The specialized insights in the Home Improvement Monitor are a great source of input for our industry analysis.
dr. Christian Heine
CEO, Rothenberger AG
The European Mechanical Installation Monitor gives us great insights and these insights support our strategic decisions.
Hardy Jaeschke
Senior Manager Market Research, Market Intelligence / Vaillant Group
The USP reports help us better understand different B2B target groups, better assess their business situations and enrich our range of knowledge enormously.
Jan Coerts
European Owens Corning
We use the European architectural barometer reports from USP to get architectural input on items relevant for the building and construction industry in Europe, helping us to set priorities in our innovation agenda.
Johan Gijsman
Group Director Marketing, Walraven Holding
We have been using the mechanical installation monitor issued by USP for many years for the planning of our strategic initiatives.
Mila Valjentova
Strategy & Market Intelligence Director & Saint-Gobain
The European contractor monitor reports we receive from USP are of a great interest in our company. The reports’ insight are completing our analysis and contribute to strategic decision making.
Miryam Salvador
Global Channel Director, Schneider Electric
Their specialized insights on construction and installation markets allow us to make go-to-market decisions based on factual data. Their customer-centric approach helps us put customer needs at the centre of our decisions.
Leo van der Blom
Insights Manager Prof EMEA at AkzoNobel
These reports not only help us track changes within our target groups, aiding in informed decision-making, but also serve as input and benchmarks for our ongoing research and decision making.
Marina Wall
Manager Customer Research & Insights at DAW SE
USP has extensive international construction industry experience, and their painters monitor provide valuable insights, supporting our marketers in their marketing strategies.
Anton Haller
Head of Precast Marketing at Allplan
USP’s architectural reports helps us understand the mood in the market which is really valuable. Also it helps us verify the key topics our customers are dealing with.
Joost Maarse
Global Lead Circular Economy at Grundfos
Delivered as promised and great regular communication towards us as a client.
Hendrikje Budenberg
Responsable Marketing & Communication BU Technical Insulation at Saint-Gobain Technical Insulation
With USP there is always a good personal contact and the research results were great.
Edwin Ebskamp
Manager Brand & Traffic at Deli Home
USP is a reliable research agency, always a pleasure to work with.
Federico Itri
Associate Commercial Excellence Manager EMEIA at ASSA ABLOY Opening Solutions
We have a really good cooperation with USP, always great to do research projects together.
Michelle Lange
Marketing director at Wavin North America
USP has a commitment to provide high-quality and useful results.
Olga Kolos
Electrician Program Director, Global at Schneider Electric
We work with USP regularly, they are flexible and provide us with good results.
Rolf Herzog
Marketing director at RUKO GmbH Präzisionswerkzeuge
It was great to work with USP, they deliver the results in time.
Cees Breukers
Marketing analyst at Van Wijnen
USP's involvement in research was great, the results were fantastic.
Céline Pineau
Consumer insight researcher at Hager
USP is professional, responsive, didactic, and voluntary. It was easy to exchange my thoughts with them.
Katrine Bruun Nielsen
Group insights manager at VELUX
USP always works very structurally and professionally, and we always feel in good hands.
Suzanna Lammerts van Bueren
Director Business Development Northern Europe at Somfy
USP thinks along and were able to, besides delivering the insights, brainstorm about the business opportunities.
We help our clients with various types of researches
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Key benefits of working with USP
Our experts
Dirk Hoogenboom
Head of New Business Development & Sales
Jan-Paul Schop
Owner and Business Developer
Frequently asked questions
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Is USP able to conduct market studies in the US or Asia?
Yes, USP has a worldwide network of partners and is able to conduct research projects in almost all countries worldwide. Many of our assignments consist of multiple countries being investigated at the same time.
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Can USP conduct a branding research?
Yes, USP can conduct any type of market research, as long as it is within our expertise area's, being the construction, installation and home improvement market segments.
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Can USP target building owners?
Yes, as a market specialised agency, focussing on the construction, installation and home improvement market segments, we can target any relevant stakeholder active in those busines value chains. This includes building owners, but also architects, installers, investors, contractors and many more.
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Can USP conduct qualitative market research?
Yes, as a market specialised agency focusing on the construction, installation and home improvement segments, USP can conduct both qualitative and quantitatve market research projects. worldwide.
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Why is USP specialising in the construction, installation and home improvement segments?
USP decided, already three decades ago, to specialise in the construction, installation and home improvement segments. They key reason for this specialisation is that we strongly believe that, in order to conduct proper market studies and advising our clients, you need to understand the market. This is especally the case for a-typical market segments like the construction, installation and home improvement markets. In short, by specialsing we can provide more insights and advice to build on.
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Can USP conduct market studies in multiple countries simultaniously?
Yes, USP can conduct worldwide market studies in multiple.
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Can USP provide B2B and B2C research?
Yes, USP can provide both B2B and B2C researches in construction, installation and home improvement industry.