Ready made reports / Painter Insight Monitor / Efficiency and Innovation 2025
Efficiency and Innovation 2025
Painter Insight Monitor 2024 will focus on understanding the specific needs, preferences, and challenges faced by painters when it comes to sustainable products. To preview a sample of this report, click here
year
2025
No. of pages
70
Target group
Painters from companies that indicate spending more than 10% of their working time on painting
Key research topics
Efficiency and innovation in paint industry
Methodology
10-country report: Based on 1.908 successful quantitative telephone interviews in the native languages
Country scope
The UK, Germany, The Netherlands, Belgium, France, Spain, Italy, Poland, Sweden, Denmark
Deliverables
Full report in pdf or ppt covering all 12, 10 or 8 countries, support from a key account manager in case of questions
Publication frequency
Annually
Price
11,000 Euro
What is this report?
The Painter Insight Monitor delivers strategic insights to help manufacturers and industry stakeholders better understand the business dynamics and behaviour of professional painters. Based on 1,908 telephone interviews across 12 major European markets, the study offers a comprehensive view of the painter’s profile and tracks market trends on a yearly basis. Key focus areas include in-depth brand performance scans, with detailed country-level analysis provided annually as a separate report. A European-level brand scan overview is also included in this report, along with thematic deep dives that vary by year. For 2025, our focus spotlights efficiency and innovation in painters' work practices, exploring how professionals prioritize productivity-enhancing solutions and adopt new technologies. With its combination of robust data and expert analysis, the Painter Insight Monitor equips businesses with the knowledge they need to identify opportunities, refine their strategies, and enhance their market position.
Where can I see how this report looks like?
To make your purchase decision easier, we’ve prepared a sample of the report for you — to preview it, click here.
Additionally, you can contact us for a free demonstration where we will answer all your questions and help you select the most suitable report for your business. To contact us, click here.
Why do you need this report?
Efficiency and innovation have taken on a central role in the professional painting sector, driven by the growing demand for time-saving solutions, streamlined processes, superior
performance, and user-friendly tools.
Painters are increasingly looking for products and methods that not only
deliver excellent results but also make their work faster, easier, and
more consistent. For manufacturers, understanding these needs
provides a valuable opportunity to strengthen market position, exceed
customer expectations, and build long-term loyalty.
How was the research conducted?
This report is based on successful quantitative telephone interviews with painters conducted in their native language. The number of interviews depends on the number of countries investigated in the report. There are three research options available: the 12-country report is based on 1,898 interviews, the 10-country report is based on 1,647 interviews, and the 8-country report is based on 1,345 successful interviews. The report is built upon a representative sample of painters from companies that indicate spending more than 10% of their working time on painting. On average, interviewed companies spend 77% of their time on painting. This research is conducted annually, with the reports covering various key marketing topics.
What is included in this report?
The Painter Insight Monitor 2025 dives deeper into how professional painters perceive efficiency and innovation, the importance these factors hold in their purchasing decisions, and the obstacles they encounter when adopting new solutions. The study highlights the
specific product attributes, such as ease of application, ergonomic design, durability, and time-saving features, that influence choices across paints, consumables, and power tools.
By exploring these drivers, the report offers actionable insights that help manufacturers align product development and marketing strategies with the evolving demands of
painters in different markets.
Key questions answered
What is the average age of European painters?
What sizes are most European companies?
What is the focus in most European painting companies?
Where are most painting jobs done?
What is expected growth in painter’s business?
Table of content
- Profile of the painter
- (In)Efficiency
- Innovation Mindset
- Product usage and Brand Scans
Frequently asked questions
-
What is the average age of European painters?
The average age of European painter is 49 years.
-
What sizes are most European companies?
Most European painting companies are small businesses, and this trend is continuing into 2025,
except for Germany, where companies are growing larger.
-
What is the focus in most European painting companies?
European painting companies remain highly specialized, with 78% of their time spent on painting jobs on average, showing remarkable consistency and professional focus, with Poland being the only country where painting jobs are not the primary occupation of companies that perform them.
-
Where are most painting jobs done?
Most painting jobs are done in residential buildings undergoing renovation.
-
What is expected growth in painter's business?
Most European painters report having more work than they did last year, except for Germany and Spain where
the workload is declining
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What our clients say about us
Dalia Gonciauskaite
Marketing Manager Architectural at Covestro
It’s great that the European painters insights monitor reports are focusing on key topics that are highly relevant for our business.
Mila Valjentova
Strategy & Market Intelligence Director & Saint-Gobain
The European contractor monitor reports we receive from USP are of a great interest in our company. The reports’ insight are completing our analysis and contribute to strategic decision making.
Experts in charge of reports
Dirk Hoogenboom
Head of New Business Development & Sales
Zeynep Kutsal
Team Leader | Consultant
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