The Reality of Sustainable Construction: Demand vs. Investment

Sustainability is on everyone’s lips in the construction industry — but are clients and consumers really ready to pay for it? Our latest insights show a clear gap: while sustainability is increasingly requested in projects, actual investments remain limited.

What you’ll learn:

Drawing on the European Architectural Barometer, the European Contractors Monitor, the European Installation Monitors, and our Home Improvement research, this webinar will reveal:

• Shifts in demand: How often clients ask for sustainability vs. how often it is actually funded.
• Certification & regulation: The role of standards and the maturity of tools like EPDs, C2C, and material passports.
• Willingness to pay: Differences between countries, clients, and consumers — who invests, who hesitates.
• Segments & products: Where sustainability matters most (from energy systems to materials to decorative jobs).
• Drivers & barriers: What’s pushing adoption forward, and what’s still holding the industry back.