Webinar
Services in the Installation Market: What Installers Want, What Manufacturers Deliver
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Services are becoming a decisive factor in the installation industry. Beyond products, installers increasingly rely on support, digital tools, and aftersales solutions to do their work efficiently. But do manufacturers and wholesalers really provide the services installers value most? Our latest insights from the European Electrical Installation Monitor and the European Mechanical Installation Monitor show a clear gap: while demand for speed, reliability, and digital support is rising, installers remain reluctant to pay extra — and their expectations are not always met.
What you’ll learn
Services installers offer vs. expect
From advice and monitoring to repair and maintenance — where the biggest mismatches exist.
Digital tools & AI
What role installers see for apps, calculation tools, and chatbots — and where scepticism remains.
Opportunities for manufacturers
Where service innovation can truly strengthen relationships with installers.
About presenter
Dirk Hoogenboom
Consultant
Dirk Hoogenboom is a consultant at USP Marketing Consultancy for more than 10 years. He delivers the latest trends and innovations in the construction, installation and home improvement industry.