Inside the Paint Market: What Drives Pros and DIY Consumers Today?

Did you know that over 89% of painters in the Netherlands faced labor shortages in 2024?

This growing challenge—alongside evolving customer behaviours and rising sustainability expectations—is transforming the paint industry.

Join us for a free 45-minute webinar: Inside the Paint Market We’ll explore the latest trends and data shaping both the professional and DIY segments.

In this session, you’ll gain practical insights on:

• Shifting consumer orientation and research habits
• Navigating persistent labor shortages
• Key drivers behind purchase decisions
• The expanding role of sustainability in paint choices