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Decoding Key Market Influences

A Comprehensive Driver Analysis for Skanska Construction.


Skanska Construction




Learn more about our brand positioning research programs and how we’ve helped other clients across different industries.

dienst: flooring I sector: construction


In the face of stagnating market share and intensified competition, Skanska Construction turned to us for a tailored driver analysis to navigate these challenges. Through a blend of comprehensive research, competitive assessments, and strategic workshops, we unearthed critical market insights that transformed their approach. The results? A notable surge in market share, successful product launches, and a strengthened bond with their clientele. This case study delves into the intricate journey of how Skanska leveraged deep market understanding to reignite its growth and reinforce its industry leadership.

About the client

Skanska Construction is a renowned industry leader with decades of experience in delivering high-quality construction projects across Europe. Known for their commitment to innovation, sustainability, and client satisfaction, Skanska has established itself as a benchmark for excellence in the construction sector.


Skanska Construction, an industry titan with decades of service, recently found itself at a crossroads. Known for their quality and reliability, the company had historically held a commanding position within the construction market. However, as the industry evolved and new challenges emerged, Skanska began experiencing hurdles that threatened its legacy and market prominence. While they boasted robust resources and a skilled workforce, a series of external and internal challenges began impacting their growth trajectory.

Issues Faced by Skanska Construction:

  • Stagnant Market Share: Despite considerable investment in marketing and project development, Skanska’s market share remained relatively static over two consecutive years
  • Competitive Pressures: Emerging local competitors were offering similar services at reduced prices, eroding Skanska’s traditional client base.
  • Misaligned Product Offerings: Skanska launched a series of new construction solutions, but they faced lackluster sales, indicating a potential misalignment with market demand or preferences.
  • Decline in Repeat Clients: A noticeable decline in projects from repeat clients raised concerns about long-term client satisfaction and loyalty.


Through these tailored solutions, Skanska Construction was not only equipped to navigate the challenges they faced but also positioned to seize new opportunities in the ever-evolving construction landscape.

  1. In-Depth Driver Analysis: We embarked on a comprehensive study to understand the core factors influencing customer choices and industry trends. Using a combination of qualitative and quantitative research methods, we uncovered the nuanced drivers impacting Skanska’s market performance.
  2. Competitive Landscape Assessment: By analyzing the strategies and offerings of emerging competitors, we identified areas where Skanska could differentiate itself, ensuring they provided unmatched value to their clients.
  3. Customer Feedback Loop Integration: We established a system for continuous feedback from Skanska’s clients, helping the company realign its offerings with direct market needs and enhancing client satisfaction.
  4. Strategic Workshops: We facilitated a series of workshops with Skanska’s leadership and project teams. These sessions focused on communicating insights from our research and brainstorming actionable strategies to capitalize on identified opportunities.
  5. Refined Marketing Strategies: With the insights gained, we aided Skanska in devising targeted marketing campaigns, emphasizing their unique value propositions and addressing the specific needs and concerns of their potential clients.


  1. Reclaimed Market Share: Within a year of implementing our strategies, Skanska’s market share saw a significant uptick, registering a 12% growth compared to the previous year.
  2. Enhanced Client Retention: The newly established feedback loop led to a more responsive and adaptive service model. Consequently, Skanska witnessed a 20% increase in repeat client contracts.
  3. Successful Product Launches: Armed with insights from our research, Skanska refined its product offerings. Subsequent launches were met with a 25% increase in initial sales compared to previous product introductions.
  4. Competitive Edge Reinforced: With clearer differentiation and value propositions, Skanska was able to reduce the threat from emerging competitors, resulting in winning bids on several major projects that were previously contested.
  5. Increased Employee Engagement: The strategic workshops not only aligned the team with the company’s revamped direction but also boosted morale and employee engagement, as evident from their annual internal survey which showed a 15% increase in overall satisfaction scores.

By partnering with us for a tailored driver analysis, Skanska Construction was able to pivot effectively, leveraging deep insights to drive impressive growth and solidify its position as a leader in the construction industry.