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Marktrapporten / European Mechanical Installation Monitor / Services in the Installation market Q2 2023

Services in the Installation market Q2 2023

This report explores the type of support installers anticipate from manufacturers and to what degree. Alongside a thorough examination of installation services, the report presents a comprehensive overview of business development in the installation sector across important European countries.



No. of pages


Target group

HVAC installers and plumbers, companies that provide HVAC installation services, but they may also do other activities in addition (Electrical installation etc.)

Key research topics

Services in the installation sector


Based on 675 successful quantitative telephone interviews in native languages

Country scope

United Kingdom, Germany, France, Poland, Belgium and the Netherlands


Full report in pdf or ppt covering all 6 countries, support from a key account manager in case of questions

Publication frequency



2,650 Euro

What is this report?

This report provides a comprehensive view of the state of services in the installation sector that installers offer to their customers or require from manufacturers. Within the report, you will find which services the installers need the most from manufacturers and their perspective on services that can enhance business performance and revenue.
Additionally, the report provides information on the revenue split among different services that installers offer whether they tend to offer maintenance contracts and to which type of companies. The research is based on quantitative telephone interviews conducted with 675 HVAC installers and plumbers – companies that provide HVAC installation services while also engaging in other activities, such as electrical installation, among others. These interviews were conducted across the six major European markets.

Why do you need this report?

This report will provide valuable insights into the perspectives of HVAC installers and plumbers regarding services in the installation sector. These insights will be especially valuable for manufacturers targeting this group, as the information in the report can either validate current business strategies or lay the foundations for new ones. Furthermore, understanding the services that installers offer to their customers and the needs they have from manufacturers will facilitate fact-based internal discussions without the need for custom research.

How was the research conducted?

This report is based on 675 successful quantitative telephone interviews with installers, conducted in the native language in the United Kingdom, Germany, France, Poland, Belgium

and the Netherlands. The report is based on a representative sample of installers, with companies that provide HVAC installation services, but they may also do other activities in addition (Electrical installation etc.). Most interviews are conducted with owners/ directors or purchasers of these companies. This research is conducted quarterly with reports covering different key marketing topics like media orientation, BIM, prefab, sustainability and many more.

What is included in this report?

The primary focus of this research is to provide key insights into the services offered by HVAC installers and plumbers and those offered by manufacturers. The study also offers insights into the revenue split among installers, the types of services that most effectively boost their revenue, and whether they tend to offer maintenance contracts and to what extent.

It examines the most sought-after services that installers require from manufacturers and their interest in services that enhance revenue and business. Additionally, it highlights key differences among the six European countries covered and provides other essential insights for each country. The report includes a detailed view of the turnover and order book developments of the installers, along with background information on their company size and other relevant details.

Key questions answered

What services bring the most revenue to HVAC installers and plumbers in Europe?
How important are the services that manufacturers offer to installers that can boost their revenue?
What are the services offered by manufacturers that HVAC installers and plumbers need the most?
Is being on a direct hotline with the manufacturer important to HVAC installers and plumbers?
Do HVAC installers and plumbers offer maintenance contracts, and how widely are they spread?

Table of content

  1. Key takeaways 
  2. Profile of the Mechanical installer 
  3. Business development  
  4. Services in the installation market
    1. Cross-country summary 
    2. United Kingdom 
    3. Germany
    4. France
    5. Poland
    6. Belgium
    7. The Netherlands

Frequently asked questions

  1. How does the revenue split look for European HVAC installers and plumbers, and from which type of services do they earn the most?

European installers derive 58% of their revenue from product installations. Unplanned maintenance and repairs make up a quarter of their revenue, while maintenance contracts contribute 8% to their overall turnover.

  1. Which services are of most interest to HVAC installers and plumbers when it comes to manufacturer services?

Engineering support by manufacturers is the top service that HVAC installers and plumbers are most interested in, especially in Belgium, France, Germany, and the Netherlands. Real-time installation support from the manufacturer is most needed in the UK, and in Poland, installation training in person is in high demand.

  1. What is the state of maintenance contracts among HVAC installers and plumbers in Germany?

Three-quarters of German installers offer planned maintenance contracts. These contracts are most often for the entire system.

  1. What is the status of HVAC installers' turnover books in Q2 2023?

Poland continues to have a negative turnover balance in Q2-23. France registered a positive balance in Q2 after a negative Q1. Growth is slowing down in the UK and the Netherlands.

  1. How interested are HVAC installers and plumbers in Europe in the manufacturer's services that can boost their revenue?

In comparison to other countries, German installers show the highest level of interest in services that enhance business operations and boost revenue. On a scale from 1 to 10, German installers scored 7.3, which indicates their interest in receiving sales leads from manufacturers. Manufacturer services such as “tools that help with online marketing activities” also scored high among Germans with a score of 6.

How our amazing clients describe us

dr. Christian Heine

CEO, Rothenberger AG

Valuable information about the latest installation trends

The European Mechanical Installation Monitor gives us great insights and these insights gained support our strategic decisions.

Johan Gijsman

Group Director Marketing, Walraven Holding

The Installation Monitor helps us with strategic decisions

We have been using the mechanical installation monitor issued by USP for many years for the planning of our strategic initiatives.

Experts in charge of reports

Dirk Hoogenboom

Manager Sales & Marketing

Ralitsa Ruseva

Team Leader | Consultant

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