Segmentatie onderzoek
Customer segmentation can help to better understand the unmet needs of your customers. With the technical products from the construction and installation industry, marketing managers sometimes find it difficult to decide what features and benefits to communicate.
Each brand should have a distinct value proposition that is customised to the specific demands of various groups of the target audience. Research can help to identify the general benefits, but it is better to customise the communication of the value proposition to the various target groups. For this, segmentation research can help. It provides insights to develop sales and marketing strategies that resonate with your customers’ needs by identifying the customer segments that really matter.
Clients we have worked for:
How can segmentation research help your business
Segmentation research will help you segment your market and develop an efficient marketing plan, giving you a sharper competitive edge. USP can support you achieving the following:
- differentiate your products/services based on your clients’ preferences
- enhance your competitive advantage
- shape your product offering and price approach to appeal to the most lucrative markets
- give attention to these lucrative segments so that you can concentrate on delivering items or services that are profitable
Segmentatie
Onze klant, een vooraanstaand Nederlands bouwbedrijf, was zijn marktpositionering in de residentiële sector en de marketing en communicatiestrategie voor 2020 aan het uitwerken. Het doel van het onderzoek was om hun klantenbasis te verdelen in vier segmenten en voor elk segment een klantprofiel uit te werken om in de toekomst beter in de klantbehoefte te kunnen voorzien.
Specialists in the sector
“Construction sector specialist knowledge, ability to operate internationally, and their offer was competitive. Potential to be our long-term partner.”
Pleasant people to work with in a research project
“It was an effective and efficient collaboration. Kind and problem solving orientated employees. It was a pleasure to work with ”
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Neem direct contact op met ons kantoor of vul hieronder uw gegevens in. Dan neemt een van onze specialisten contact met u op.
Neem contact op met onze expert:
Maja Markovic
