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European Green Deal Q4 2021

European Green Deal Q4 2021

Explore the impact and reception of the European Green Deal among architects. Understand how the initiative is influencing architectural practices and sustainability measures.



No. of pages


Target group

Architectural companies, excluding companies with only 1 employee

Key research topics

European Green Deal and architects perspective


Based on 933 successful quantitative telephone interviews in native languages

Country scope

Germany, United Kingdom, France, Netherlands, Belgium, Poland, Spain, Italy


Full report in pdf or ppt covering all 8 countries, support from a key account manager in case of questions

Publication frequency



1,850 Euro

What is this report?

This report provides a comprehensive view of the state of adopting the Green Deal initiative in the construction industry, specifically among European architects. In the report you will find the current status, prognosis for future adoption, barriers and drivers and many more insights. This information can help you shape, sharpen or develop your business strategy and sustainable efforts. This research is based on quantitative telephone interviews with 933 architects (with 1 or more employees) distributed across the 8 major European markets.

Why do you need this report?

This report will provide key insights into the Green Deal initiative among architects. These insights will be particularly valuable for manufacturers and wholesalers targeting this group, as the insights in the report can validate the current sustainability strategy or lay the foundations for new strategies to come. Furthermore, understanding architects behavior and their adoption of sustainability will facilitate fact-based internal discussions without the need for custom research.

How was the research conducted?

This report is based on 933 successful quantitative telephone interviews with architects, conducted in native language in Spain, Italy, France, Belgium, the Netherlands, the UK, Germany and Poland. The report is based on a representative sample of contractors, with companies with less than 1 employee being excluded. This research is conducted biannually with the reports covering different key marketing topics like media orientation, BIM, prefab, sustainability and many more.

What is included in this report?

The primary focus of this research is to provide key insights into the Green Deal initiative adaptation among the architects. The study also offers insights into which are the biggest obstacles when it comes to sustainability in construction and who has the biggest influence. It highlights key differences among the 8 European countries covered and provides other key insights. The report also includes a detailed view on the turnover and orderbook developments of the architects, and background information on their company size, and other relevant information. This report will be a crucial input for shaping, improving or reviewing your business strategy and sustainable efforts.

Architects play a pivotal role in the construction industry, serving as early indicators of both positive and negative changes. The trends and developments within architectural firms serve as valuable predictors for the overall construction market. USP publishes forecasts for building volumes based on insights gained from the experiences of architects (but also all other stakeholders that are regularly interviewed by USP in the construction business value chain) and 11 other market indicators. Our future building volumes predictions have proven accurate and have stood the test of time.

Key questions answered

How do architects perceive the Green Deal initiative?

Who plays the most crucial role in implementing Green Deal initiatives?

Which types of buildings will be affected the most?

Which specific parts of buildings will undergo the most significant changes?

What are the key factors contributing to the adoption of the Green Deal initiative?

Table of content

  1. Forecast overview 
  2. Economic and construction figures 
    1. United Kingdom
    2. Germany
    3. France
    4. Spain
    5. Italy
    6. Netherlands
    7. Belgium
    8. Poland 
  3. Sustainability and Circularity 
  4. Research background

Frequently asked questions

  1. Are architects aware of the Green Deal policy?

Overall, architects are aware of the European Green Deal. Thirteen percent of architects know its purpose, while 43% have heard of it.

  1. In which countries are architects most aware of the Green Deal policy?

Awareness of the European Green Deal among architects is highest in Belgium (25%) and the Netherlands (22%).

  1. What do architects think of the Green Deal policy?

In the general market sentiment, the European Green Deal is expected to have a positive impact on various types of buildings. Fifty-five percent of architects believe that initiatives such as the EU Green Deal will positively affect single-family housing (detached/row houses), multi-family housing (apartments/flats), and non-residential buildings/commercial buildings (offices/industrial/warehouses/schools).

  1. Which parts of the building will be impacted first by the Green Deal?

Building technology (54%), facades (51%), and roofs (48%) are the top priorities for European Green Deal initiatives.

  1. What do architects think of green building certification?

Fifty-five percent of architects expect that green building certifications will play a significant role in achieving the goals of the European Green Deal.

How our amazing clients describe us

Anne Marie O’Toole-Deviller

Head of Marketing West at Kingspan

The USP Architectural barometer research has been a great asset for us in this regard and a solid basis for conducting further in-depth research.

Daniel Angelovski

Group insights manager at Velux

Their specialized insights through the European contractor monitor and European architectural barometer provide a level of industry knowledge that is otherwise challenging to obtain.

Jan Coerts

European Owens Corning

We use the European architectural barometer reports from USP to get architectural input on items relevant for the building and construction industry in Europe, helping us to set priorities in our innovation agenda.

Experts in charge of reports

Dirk Hoogenboom

Manager Sales & Marketing

Jeroen De Gruijl

Team Leader | Consultant

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