USP Marketing Consultancy
a
M

Browse Market Reports:

WORKING ‘FROM HOME’ OR ‘ON YOUR HOME’?

More time spent on home improvement

Consumers are spending more time conducting home improvement jobs due to the coronavirus. In May, an average of 25% of European consumers mentioned that they were doing more jobs, compared to 14% of consumers indicating that they conducted less jobs. So a plus of 11%.

  Obviously, there are big differences between the 11 countries in this study. A key factor seems to be the severity of the lockdown and the fact if DIY stores were open or closed. For example, in the Netherlands, where DIY stores never closed and people were instructed to work from home as much as possible, 32% of the consumers indicated they did more home improvement jobs and only 8% mentioned doing less jobs due to the corona crisis. On the other end of the spectrum we find Poland, where 18% said more jobs, vs 24% stating less jobs done. Also, there is a difference in age as well. Millennials seem to be doing the most jobs due to the coronavirus compared to other age groups. 

Consumers are becoming comfortable with visiting DIY stores again

More and more consumers are also getting more comfortable with visiting DIY stores. Even tough 53% of European consumers still indicated in May that they tend to avoid public places including DIY stores, 37% was perfectly comfortable visiting a DIY store. Compared to April, that was a plus of 17%. It can be expected that this number becomes even higher in the upcoming weeks. This will be further measured on a monthly base during the next three months.

Recent news

For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Research

Customer satisfaction

How to increase your turnover through customer satisfaction?

Branding

The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets

Pricing

Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

Segmentation

Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

 

News

​Read our articles based on the insights from our Market Reports. 

Case Studies

Market Research Case Studies and industry experience can bring background and thought to any research project.

Market reports

The following researches are available covering various markets.

About us

About what we do, our organization and our people.

About USP

What we do, in words and numbers.

Our team

The people who make USP.

Our vacancies

We have different challenging roles.