USP Marketing Consultancy
a
M

Browse Market Reports:

THE CONSTRUCTION SECTOR IS STABILISING, BUT NOT EVERYWHERE AT THE SAME PACE

March 2020 Lockdown turning point for construction volumes

The lockdown destroyed European architects’ optimism about their order books and expected turnover development. From March 2020, a direct extreme decline of construction volumes compared to the same month in the previous year was apparent especially in Belgium, France, Italy and the UK. This negative development continued in subsequent months. In the Netherlands and Germany, however, developments were more or less stable the entire year. And slowly but steadily, as the year progressed, construction volumes started to rise again in the hard-hit countries. In January 2021, construction volumes in most countries seem to have recovered. Except for in Germany and Poland,  construction volumes are at the level they were the year before.

European Architectural Barometer Q1 2021 – USP Marketing Consultancy

Concerning status of building permits, slow recovery expected

Looking at the increased construction volumes in most countries in the last months of 2020, the European construction sector seems to be recovering after the hit in March that year. Most European architects are also experiencing positive developments of their order books. Be that as it may, the corona pandemic has left its mark on the sector, as can be seen in the worrying state of the numbers of issued building permits. In many countries, fewer permits have been issued than in the same period a year earlier, both in residential and non-residential construction. Standing out is Spain, where no improvement can be seen yet. This leaves few reasons to expect a fast recovery of the sector.  

European Architectural Barometer Q1 2021 – USP Marketing Consultancy

Expected developments due to COVID-19

Also interesting to highlight are architects’ expectations of trends caused by the corona pandemic. Architects expect big changes in the types of buildings developed over the coming years. A large share of architects expect fewer malls to be developed because consumers will more often shop online, for example. The majority also expects a decline of office buildings because more and more people will keep working from home. Demand for residential construction will remain stable in most countries, but COVID-19 will leave its mark especially on the non-residential sector. 

European Architectural Barometer Q1 2021 – USP Marketing Consultancy

Recent news

For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Research

Customer satisfaction

How to increase your turnover through customer satisfaction?

Branding

The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets

Pricing

Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

Segmentation

Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

 

News

​Read our articles based on the insights from our Market Reports. 

Case Studies

Market Research Case Studies and industry experience can bring background and thought to any research project.

Market reports

The following researches are available covering various markets.

About us

About what we do, our organization and our people.

About USP

What we do, in words and numbers.

Our team

The people who make USP.

Our vacancies

We have different challenging roles.