Digitalisation is a major trend that affects the construction sector on several levels. Increasing usage of BIM is changing the construction process, for instance, and the rise of online ordering is affecting purchase channels. Digitalisation also affects the ways...
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Media OrientationCONTRACTORS’ VIEWS ON PHYSICAL VS VIRTUAL TRADE FAIRS
The start of a new year is an excellent moment for contractors to plan what trade fairs they will visit in the months to come. At the start of 2022, however, as Omicron still surges the world, it seems hard to make any solid plans. For two years now, the pandemic has been plaguing traditional physical trade fairs, often denying manufacturers of construction materials the opportunity to showcase their solutions.
During the hardest lockdowns, virtual trade shows were set up as an alternative. The construction sector is a rather traditional one, however, and contractors usually prove that claim, but given the pressure of the pandemic, the choice for the traditional is not always present.
All the more reason to gather contractors’ opinions on physical versus virtual trade fairs during and after the pandemic. That is what we asked 950 European contractors for the Q4 2021 report of USP Marketing Consultancy’s Contractor monitor, which focuses on media orientation.
PURE ONLINE PURCHASE CHANNEL USED BY MORE EUROPEAN HVAC INSTALLERS
The construction market at large is often somewhat more traditional and changes at a slower pace than for instance the FMCG market. That difference in pace is shown when looking at purchase channels, for instance. The impact of the pandemic we have all just witnessed...
ONLINE ORIENTATION FOR HOME IMPROVEMENT PRODUCTS DIFFERS PER COUNTRY AND PRODUCT GROUP
Consumers often start their orientation for home improvement products online. In fact, online orientation has become so normal that consumers find it useful for every product category regardless of whether they prefer to buy offline or online. That means...
CONSUMERS ALSO FIND ONLINE ORIENTATION IMPORTANT FOR HOME IMPROVEMENT PRODUCTS BOUGHT OFFLINE
In previous articles, we saw that the share of home improvement products purchased online has grown because of the pandemic. Despite that growth, the lion’s share of home improvement products is still bought offline, although those shares differ vastly per...
PURE ONLINE PURCHASE CHANNEL USED MORE BY CONTRACTORS DUE TO COVID
For obvious reasons, there has been a massive rise in online shopping during the pandemic. Health concerns and closed shops pretty much forced consumers to stay away from physical stores and shop more online instead. This to the benefit of pure online stores, shops...
ONLINE MEDIA ORIENTATION – MORE ONLINE SHOPPING FOR HOME IMPROVEMENT PRODUCTS DUE TO CORONA
More online shopping for Home improvement products due to corona As we all know, and most of us have felt, the pandemic has forced many people to stay indoors and work from home. While spending more time at home, people were constantly facing possible points of...
WILL THE EFFECT OF THE PANDEMIC ON ARCHITECTS’ MEDIA ORIENTATION LAST?
Like many of us, architects are social creatures, and in their line of work, staying up to date with trends and developments is a professional must. In normal times, that means architects receive brand representatives and visit trade fairs relatively often, discussing said trends and developments over a coffee or whatever their preferred beverage may be. But then Corona hit.
DID COVID CHANGE ELECTRICAL INSTALLERS’ MEDIA ORIENTATION?
A year of pandemic has forced part of our everyday life to the digital online realm. Life, love, laughs and tears were often forcibly shared online, Zoom and Teams became the office for many, and purchasing online was often the only choice due to restrictions and lockdowns. It stands to reason that orientation happened more often online as well, right?
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