Latest news

What is going on in the construction, installation and home improvement sectors?

Changing DMU

Select a category

THE INFLUENCE OF CONTRACTORS IN THE DECISION-MAKING PROCESS VARIES BASED ON THE TYPE OF CONTRACT

When thinking about building materials and product and brand specification, we generally focus on architects and/ or engineers. It is not usual that architects and engineers work for a main contractor. However, the increasing number of design-build contracts and developer contractors, the type of contractors who are appointed to develop and carry out the full project cycle, enables a more integrated value chain. This becomes apparent in the H2 2020 report of USP Marketing Consultancy’s European Contractor Monitor.

UK INSTALLER MORE OFTEN HIRED TO INSTALL PRODUCTS BOUGHT BY THE END USERS

Internet and e-commerce have been a serious driver for changes in the way business operates. Professionals from different sectors of the construction industry claim that end users are getting more informed about products and possibilities in the market. They also do not hesitate to buy products themselves and hire an installer just to do the installation of the products. This has important consequences for the business models of the installers and their way of making money. As a part of the European Mechanical Installation Monitor, in Q3 2020 we focused on the decision making power of HVAC installers in Europe.

Select a category

Contact us

For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Contact our expert:

Dirk Hoogenboom

Research

Customer satisfaction

How to increase your turnover through customer satisfaction?

Branding

The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets

Pricing

Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

Segmentation

Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

 

News

​Read our articles based on the insights from our Market Reports. 

Case Studies

Market Research Case Studies and industry experience can bring background and thought to any research project.

About us

About what we do, our organization and our people.

About USP

What we do, in words and numbers.

Our team

The people who make USP.

Our vacancies

We have different challenging roles.