The leading brands in construction are well-known brands. However, having strong brand awareness does not necessarily make that brand a leader in the industry. What makes a brand a leader? What do the leading brands have in common? Leading brands excel in their product category across multiple countries and position themselves as the top brand for that category. Leading brands, however, go beyond their category. The strategy of leading brands focuses on claiming one specific topic in the industry. “A healthy environment”, “Sustainable solutions”, “Energy efficiency” – these are all examples of language used to communicate about key topics and challenges for the coming years.
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What is going on in the construction, installation and home improvement sectors?
BrandingBRAND RESEARCH IS ESSENTIAL TO KNOW WHERE YOUR BRAND STANDS AMONG THE COMPETITION
In the ever changing construction market everyone wants to be ahead of their competition. However, when clients have too many options to choose from, being noticed is more difficult. One way to stand out is to provide excellent quality to clients. Through usage, professionals will notice quality and recommend your brand to their colleagues, resulting in more business and a higher turnover. But how do you know whether your brand is perceived as a quality brand? And how do you know where your brand stands compared to the competition?
OVER HALF OF THE DUTCH CONSUMERS BUY ALL KITCHEN APPLIANCES FROM THE SAME BRAND
In the H2 2019 report of the USP Kitchen Monitor, USP investigated the purchasing behaviour of equipment for the purchase of a complete kitchen in the Netherlands. This research shows that 52% of the kitchen buyers have bought all the equipment of the new kitchen of the same brand and it is expected that this share will increase in the near future.
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Dirk Hoogenboom
