USP Marketing Consultancy
a
M

Browse Market Reports:

SUSTAINABILITY SUBSIDIES OF THE DANISH GOVERNMENT REACH THE MOST CONSUMERS

These are some of the findings of the European Home Improvement Monitor Q1 2021, conducted by USP Marketing Consultancy among consumers in 11 European countries.

European Home Improvement Monitor Q1 2021 – USP Marketing Consultancy

Consumers in the UK are hard to convince for sustainability improvements

In USP’s Home Improvement Monitor, consumers were asked if they ever made use of government subsidies for making sustainability improvements to their homes. And if so, how much of their total investment was covered by the subsidy? In most European countries, about a quarter of the households ever made use of a government subsidy. In Poland, Spain, and the UK, the share of households using sustainability subsidies is considerably lower. Especially in the UK, this is remarkable as the households that did make use of the government subsidy had a large amount of the investment covered by it (69%). In comparison to Denmark, a third of the consumers used government subsidies while only 27% of their investment in sustainability was covered. 

Saving money is the key driver of sustainability

Although protecting the environment and increasing the comfort level of their home are often drivers for sustainability solutions, the key driver is saving money. This is the case in 10 out of the eleven researched countries. The only exception was Austria. Where protecting the environment is the main reason for consumers for improving the sustainability level of their home.

European Home Improvement Monitor Q1 2021 – USP Marketing Consultancy

Plans for more sustainability improvements at home The European households still have the interest to take further actions to improve their homes’ sustainability level—the majority of the households plan for additional sustainability solutions in their house within the next 12 months. The highest on their wish list are solar panels (20%), water-saving taps (19%), and optimizing the insulation of their home (18%). Also, a significant part is looking for smart home solutions to save energy (16%). By means of the Home Improvement Monitor, USP Marketing Consultancy has been investigating the attitude towards sustainability solutions for the European homes among 6,800 European households.

Recent news

For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Research

Customer satisfaction

How to increase your turnover through customer satisfaction?

Branding

The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets

Pricing

Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

Segmentation

Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

 

News

​Read our articles based on the insights from our Market Reports. 

Case Studies

Market Research Case Studies and industry experience can bring background and thought to any research project.

Market reports

The following researches are available covering various markets.

About us

About what we do, our organization and our people.

About USP

What we do, in words and numbers.

Our team

The people who make USP.

Our vacancies

We have different challenging roles.