Power tools

Tools play a major role in the fields of construction, installation and home improvement. With over 25 years of experience researching these sectors, we can honestly say that USP is the sharpest tool in the shed where it comes to knowledge of the power tool market and its value chains.

Our knowledge and understanding of your market allows us to immediately dive into your business challenge and provide solutions based on dedicated market research. Below are some examples of clients we have worked for and the types of studies we frequently conduct in the field of hand and power tools.

Clients we have worked for:

We help our clients with various types of researches

Customer satisfaction

Would you like to increase your turnover by improving customer satisfaction in the construction, installation and home improvement sector? USP conducts customer satisfaction research in these markets to help you succeed. Enhanced customer experience and customer satisfaction is a key factor that helps a brand stand out and grow its market share.

Branding

The more distinct your brand is, the more valuable it will be. Being distinct is not that easy when in the field of construction, installation and home improvement. However, professionals tend to stick with their favourite brands. All our branding studies come down to one common goal: increasing long-term profitability by introducing, maintaining or growing your brand in a competitive landscape.

Customer journey

Any marketer needs to know where and when to converse with his customer. Until not too long ago, customer engagement strategies in the construction, installation, and home improvement industries were pretty traditional and straightforward; (1.) the manufacturer is supplying the wholesaler and (2.) the wholesaler is supplying the professional applicator. A rather easy journey map to draw up.

Segmentation

Customer segmentation can help to better understand the unmet needs of your customers. With the technical products from the construction and installation industry, marketing managers sometimes find it difficult to decide what features and benefits to communicate.

Market exploration

Perhaps you plan to enter a new market with your product or service? In that case, you need to understand exactly what is going on in that market. What are the trends and developments in that market, and who are the most important players. We use a range of methods to identify the market characteristics, such as market size, segmentation, distribution hubs, key media, market developments and sector culture.

Product development

Are your product and service portfolios still competitive within the market? Keeping up with continuous developments like digitalisation or sustainability are extremely important. Product research is vital in the entire product life cycle.

Monitor research

Learn about the standard monitor research reports we have available on power tools.

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European Home Improvement Monitor

In this online study, we track the home improvement jobs that consumers do (or outsource to professionals) in and around their homes. We report insights on online orientation, purchase channels, brand preferences and DIY behaviour. The study is held in 11 European countries and is based on 26,400 interviews per year. Detailed category insights are available for more than 20 specific product categories.

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Painter Insight Monitor

The Painter Insight Monitor includes eight main European markets and 250 professional painters per country that are interviewed each year. This provides a comprehensive scope of the European paint market (interior wall paint, exterior wall paint and lacquers) and related non-paint products (acrylic sealants, tapes, wall fillers, wood repair, paint sprayers, brushes & rollers, etc.

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Contractor Monitor

The main aims of this research are to give construction product manufacturers a good understanding of European contractors (who they are, what they do, how they behave) and the main trends in the construction market.

admin

Nov 29, 2023

[VIDEO] Webinar with Dirk Hoogenboom on key insights in the home improvement market

The recent webinar, 'Consumer Behaviour and Trends in the Home Improvement Market,' hosted by our consultant, Dirk Hoogenboom, gathered many industry professionals. During the...

Reinier Zuydgeest

24 October 2023

Insights

Learn about insights we have available on subjects related to power tools

Sustainability / Circularity

Smart home

Product trends

Contact us

For more information about our expertise and research on power tools please contact the responsible partner below.
We look forward to help you.

Contact our expert:

Dirk Hoogenboom

Contact our expert:

Power tools

Clients we have worked for: