Home paint

Many a home improvement project involves a fresh layer of paint, which is why USP has been researching the colourful markets for decorative paints and lacquers for nearly three decades. This has granted us considerable experience in the chemical industry and knowledge of the value chains that underpin the markets for home paints and decorative lacquers.

We know this sector in detail, which means there is no need to brief us on your market and that we can dive into your specific business challenge straight away. Below are some examples of the types of clients we have researched the decorative paints or home paints market for before and the types of studies we regularly perform in relation to this sector.

Clients we have worked for:

Latest news in home paint

    We help our clients with various types of researches

      Customer satisfaction

      Would you like to increase your turnover by improving customer satisfaction in the construction, installation and home improvement sector? USP conducts customer satisfaction research in these markets to help you succeed. Enhanced customer experience and customer satisfaction is a key factor that helps a brand stand out and grow its market share

      Branding

      The more distinct your brand is, the more valuable it will become. Being distinct is not that easy when playing in the field of construction, installation and home improvement, however. Professionals tend to stick with their favourite brands. Our branding studies all come down to one common goal: increasing long-term profitability by introducing, maintaining or growing your brand in a wildly competitive landscape.

      Customer journey

      Een customer journey (klantreis) is de persoonlijke ervaring van een klant met uw bedrijf. Hoe reageren uw klanten op uw producten, diensten of concept? Het evalueren van een klantreis stelt u in staat om de sterke en zwakke punten van uw bedrijf te verbeteren, waardoor het behoud en de omzet van klanten worden verbeterd. USP kan u helpen uw aanbod af te stemmen op de behoeften en wensen van uw klanten.

      Segmentation

      Use segmentation research to categorise your customers in different groups that are distinct from each other in terms of relevant aspects for your product, service or concept. We not only help by determining these customer groups, but also by translating this information into the offered services and service provision, and explaining what all this means for your employees.

      Market exploration

      Perhaps you plan to enter a new market with your product or service. In that case, you need to understand exactly what is going on in that market. What are the trends and developments in that market, and who are the most important players?We use a range of methods to identify the market characteristics, such as market size, segmentation, distribution hubs, key media, market developments and sector culture.

      Product development

      Are your product and service portfolios still competitive within the market? Keeping up with continuous developments like digitalisation or sustainability are extremely important. Product research is vital in the entire product life cycle.

      Monitor research

      Learn about the standard monitor research reports we have available on home paint.

        European Home Improvement Monitor

        In this online study, we track the home improvement jobs that consumers do (or outsource to professionals) in and around their homes. We report insights on online orientation, purchase channels, brand preferences and DIY behaviour. The study is held in 11 European countries and is based on 26,400 interviews per year. Detailed category insights are available for more than 20 specific product categories.

        Painter Insight Monitor

        The Painter Insight Monitor includes 8 main European markets and 250 professional painters are interviewed per country each year. This provides a comprehensive scope on the European paint market (interior wall paint, exterior wall paint and lacquers) and related non-paint products (acrylic sealants, tapes, wall fillers, wood repair, paint sprayers, brushes & rollers, etc.).

        Contractor Monitor

        The main aims of this research are to give construction product manufacturers a good understanding of European contractors (who they are, what they do, how they behave) and the main trends in the construction market.

        Insights

        Learn about insights we have available on subjects related to home paint

          Download a sample report

          Sample Report

          European Home Improvement Monitor

          European consumers have been ordering more home improvement products online during the corona crisis than before. That is a well-known fact. But what about their online buying behaviour after corona? Will it continue to increase, or will it fall back to normal levels?

          Contact us

          For more information about our expertise and research on floor covering please contact the responsible partner below.
          We look forward to help you.

            Contact our expert:

            Reinier Zuydgeest

            Contact our expert:

            Dirk Hoogenboom

            Research

            Customer satisfaction

            How to increase your turnover through customer satisfaction?

            Branding

            The more distinct your brand is, the more valuable it will become.

            Customer journey

            A customer journey is a customer's personal experience with your company.

            Product development

            Provide your product development and design team with end-user insights

            Market exploration

            Gain the insights you need to be successful in new and potential markets

            Pricing

            Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

            Segmentation

            Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

            Market size

            Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

            Driver analysis

            Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

             

            News

            ​Read our articles based on the insights from our Market Reports. 

            Case Studies

            Market Research Case Studies and industry experience can bring background and thought to any research project.

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