Garden products

A garden is part of the home, but in the context of home improvement products, the market for garden products is rather peculiar. USP has over 25 years of experience in researching the garden products market and has acquired considerable knowledge of its stakeholders and underlying value chains.

Our understanding of your market allows us to dive into your business challenge immediately, without the need to brief us on the sector you operate in. Below, we outline some examples of clients we have assisted with dedicated market research, as well as the types of studies we frequently conduct in the garden products sector.

Clients we have worked for:

Latest news on gardening products

    We help our clients with various types of researches

      Customer satisfaction

      Would you like to increase your turnover by improving customer satisfaction in the construction, installation and home improvement sector? USP conducts customer satisfaction research in these markets to help you succeed. Enhanced customer experience and customer satisfaction is a key factor that helps a brand stand out and grow its market share

      Branding

      The more distinct your brand is, the more valuable it will become. Being distinct is not that easy when playing in the field of construction, installation and home improvement, however. Professionals tend to stick with their favourite brands. Our branding studies all come down to one common goal: increasing long-term profitability by introducing, maintaining or growing your brand in a wildly competitive landscape.

      Customer journey

      Een customer journey (klantreis) is de persoonlijke ervaring van een klant met uw bedrijf. Hoe reageren uw klanten op uw producten, diensten of concept? Het evalueren van een klantreis stelt u in staat om de sterke en zwakke punten van uw bedrijf te verbeteren, waardoor het behoud en de omzet van klanten worden verbeterd. USP kan u helpen uw aanbod af te stemmen op de behoeften en wensen van uw klanten.

      Segmentatie

      Gebruik segmentatieonderzoek om uw klanten te categoriseren in verschillende groepen die van elkaar verschillen in termen van relevante aspecten voor uw product, dienst of concept. Wij helpen niet alleen bij het bepalen van deze klantgroepen, maar ook door deze informatie te vertalen naar de aangeboden diensten en dienstverlening, en uit te leggen wat dit alles betekent voor uw medewerkers.

      Market exploration

      Perhaps you plan to enter a new market with your product or service. In that case, you need to understand exactly what is going on in that market. What are the trends and developments in that market, and who are the most important players?We use a range of methods to identify the market characteristics, such as market size, segmentation, distribution hubs, key media, market developments and sector culture.

      Product development

      Are your product and service portfolios still competitive within the market? Keeping up with continuous developments like digitalisation or sustainability are extremely important. Product research is vital in the entire product life cycle.

      Monitor research

      Learn about the standard monitor research reports we have available on garden products.

        The Garden Trends and Brands Monitor

        The residential garden market is changing under the influence of for example e-commerce and changing consumer wishes and demands about sustainability. Next to this, manufacturers are expanding their product lines and thus creating a high level of competitiveness. Insights from consumer perspective can help you to grow in a highly competitive market.

        European Home Improvement Monitor

        In this online study, we track the home improvement jobs that consumers do (or outsource to professionals) in and around their homes. We report insights on online orientation, purchase channels, brand preferences and DIY behaviour. The study is held in 11 European countries and is based on 26,400 interviews per year. Detailed category insights are available for more than 20 specific product categories.

        European Electrical Installation Monitor

        This research helps you understand the electrical installer, which is vital for a good marketing strategy and essential for internal discussions. The European Electrical Installation monitor provides insights on what activities installers are doing, how they orientate themselves, what training needs they have, how digital they are, and much more. The key trends in this market are monitored each quarter in seven European countries since 2016.

        Insights

        Learn about insights we have available on subjects related to garden products

          Download the research factsheet

          Find out what topics and what countries we cover

          The Garden Trends and Brands Monitor

          We interview your end customer to provide you with fact-based information on garden characteristics, your branding and current trends in the market. See more details in the factsheet.

          Contact us

          For more information about our expertise and research on garden products please contact the responsible partner below.
          We look forward to help you.

            Contact our expert:

            Maja Markovic

            Contact our expert:

            Reinier Zuydgeest

            Research

            Customer satisfaction

            How to increase your turnover through customer satisfaction?

            Branding

            The more distinct your brand is, the more valuable it will become.

            Customer journey

            A customer journey is a customer's personal experience with your company.

            Product development

            Provide your product development and design team with end-user insights

            Market exploration

            Gain the insights you need to be successful in new and potential markets

            Pricing

            Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

            Segmentation

            Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

            Market size

            Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

            Driver analysis

            Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

             

            News

            ​Read our articles based on the insights from our Market Reports. 

            Case Studies

            Market Research Case Studies and industry experience can bring background and thought to any research project.

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