Walls & ceilings
Wall and ceiling finishing products have the power to change a house into a home, or a bare building into a pleasant and productive office. These products are more than mere coverings, as they can provide better acoustics, (sound) insulation, fire safety, healthier indoor climates and pleasant design, depending on the demand of clients and end users. Meanwhile, this market is constantly evolving due to trends like sustainability, labour shortages and prefabrication.
For business strategies to be successful, a foundation of knowledge of those trends and attitudes is essential. USP has been researching the walls and ceilings sector for over 25 years, making us an excellent partner to provide you with the knowledge, insights and advice that will be the foundation for your success. Below you will find examples of clients we have assisted before and the types of research we frequently conduct in this market.
Clients we have worked for:
Latest news on walls and ceilings
PREFAB MOST APPLIED IN PROJECTS IN THE NETHERLANDS, THE UK AHEAD WHEN IT COMES TO ADVANCED PREFAB APPLICATIONS
We help our clients with various types of researches
Monitor research
Learn about the standard monitor research reports we have available on walls and ceilings.
Download a sample report
Painter insight monitor Trends, Brands and media
The 2019 Painters Insight Monitor by USP Marketing Consultancy was already the 4th report of this continual research amongst professional painters in Spain, Italy, France, Belgium, The Netherlands, The UK, Germany and Poland.
There are many topics covered in this report. Besides the brand funnels for various product groups (awareness, usage and preference) this report focuses on media usage, online orientation & purchasing. With this key information, you can improve the effectiveness of your marketing efforts by better understanding the orientation phase of the customer journey.
Contact us
For more information about our expertise and research on walls and ceilings please contact the responsible partner below.
We look forward to help you.
Contact our expert:
Dirk Hoogenboom
Contact our expert: