Insulation

The role insulation plays in construction projects is larger than ever before, and not just because winter is coming. The importance of sustainability and the quest for higher energy efficiency, for example, show all the more reason to keep an eye on the influence those trends have on customers’ demand for insulation products and solutions, which is what USP has been doing for more than 25 years.

We understand the insulation market in its entirety, from its basic technical and practical aspects to the complex value chains it consists of. That means there is no need to brief us on your market and we can dive into your business challenge straight away. Below you will find examples of clients we worked with, as well as studies we frequently conduct in the insulation category.

Clients we have worked for:

We help our clients with various types of researches

Customer satisfaction

Would you like to increase your turnover by improving customer satisfaction in the construction, installation and home improvement sector? USP conducts customer satisfaction research in these markets to help you succeed. Enhanced customer experience and customer satisfaction is a key factor that helps a brand stand out and grow its market share.

Branding

The more distinct your brand is, the more valuable it will be. Being distinct is not that easy when in the field of construction, installation and home improvement. However, professionals tend to stick with their favourite brands. All our branding studies come down to one common goal: increasing long-term profitability by introducing, maintaining or growing your brand in a competitive landscape.

Customer journey

Any marketer needs to know where and when to converse with his customer. Until not too long ago, customer engagement strategies in the construction, installation, and home improvement industries were pretty traditional and straightforward; (1.) the manufacturer is supplying the wholesaler and (2.) the wholesaler is supplying the professional applicator. A rather easy journey map to draw up.

Segmentation

Customer segmentation can help to better understand the unmet needs of your customers. With the technical products from the construction and installation industry, marketing managers sometimes find it difficult to decide what features and benefits to communicate.

Market exploration

Perhaps you plan to enter a new market with your product or service? In that case, you need to understand exactly what is going on in that market. What are the trends and developments in that market, and who are the most important players. We use a range of methods to identify the market characteristics, such as market size, segmentation, distribution hubs, key media, market developments and sector culture.

Product development

Are your product and service portfolios still competitive within the market? Keeping up with continuous developments like digitalisation or sustainability are extremely important. Product research is vital in the entire product life cycle.

Monitor research

Learn about the standard monitor research reports we have available on insulation:

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European Architectural Barometer

Each quarter, USP’s prediction model forecasts future building volumes in eight European countries. Alongside forecasting volumes, we use architects’ insights to study key trends like BIM, prefab, changes in DMU, the changing role of architects, etc. Knowing where, how and when these trends become relevant is the key market intelligence necessary for sound strategic decision making.

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Contractor Monitor

The main aims of this research are to give construction product manufacturers a good understanding of European contractors (who they are, what they do, how they behave) and the main trends in the construction market.

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European Home Improvement Monitor

In this online study, we track the home improvement jobs that consumers do (or outsource to professionals) in and around their homes. We report insights on online orientation, purchase channels, brand preferences and DIY behaviour. The study is held in 11 European countries and is based on 26,400 interviews per year. Detailed category insights are available for more than 20 specific product categories.