Civil & infrastructure

Civil engineering and infrastructure is a very broad field. It encompasses anything from the road outside our front door, to the dykes and canals that keep our feet dry, or the ports and transportation systems that allow goods to be transported to our doorstep. It is a complex market dealing with the designing and construction of the veins of society and industry, and USP has been keeping its finger on the pulse of the field of civil engineering and infrastructure for decades.

Those decades of experience researching civil engineering and infrastructure are at your disposal. Thanks to our knowledge of this complex B2B market we have a running start to help you with your business challenges. Below are examples of clients we have worked with before, and of types of studies we frequently conduct.

Clients we have worked for:

Latest news in Civil & infrastructure

    We help our clients with various types of researches

      Customer satisfaction

      Would you like to increase your turnover by improving customer satisfaction in the construction, installation and home improvement sector? USP conducts customer satisfaction research in these markets to help you succeed. Enhanced customer experience and customer satisfaction is a key factor that helps a brand stand out and grow its market share

      Branding

      The more distinct your brand is, the more valuable it will become. Being distinct is not that easy when playing in the field of construction, installation and home improvement, however. Professionals tend to stick with their favourite brands. Our branding studies all come down to one common goal: increasing long-term profitability by introducing, maintaining or growing your brand in a wildly competitive landscape.

      Customer journey

      Een customer journey (klantreis) is de persoonlijke ervaring van een klant met uw bedrijf. Hoe reageren uw klanten op uw producten, diensten of concept? Het evalueren van een klantreis stelt u in staat om de sterke en zwakke punten van uw bedrijf te verbeteren, waardoor het behoud en de omzet van klanten worden verbeterd. USP kan u helpen uw aanbod af te stemmen op de behoeften en wensen van uw klanten.

      Segmentatie

      Gebruik segmentatieonderzoek om uw klanten te categoriseren in verschillende groepen die van elkaar verschillen in termen van relevante aspecten voor uw product, dienst of concept. Wij helpen niet alleen bij het bepalen van deze klantgroepen, maar ook door deze informatie te vertalen naar de aangeboden diensten en dienstverlening, en uit te leggen wat dit alles betekent voor uw medewerkers.

      Market exploration

      Perhaps you plan to enter a new market with your product or service. In that case, you need to understand exactly what is going on in that market. What are the trends and developments in that market, and who are the most important players?We use a range of methods to identify the market characteristics, such as market size, segmentation, distribution hubs, key media, market developments and sector culture.

      Product development

      Are your product and service portfolios still competitive within the market? Keeping up with continuous developments like digitalisation or sustainability are extremely important. Product research is vital in the entire product life cycle.

      Monitor research

      Learn about the standard monitor research reports we have available on civil & infrastructure.

        European Architectural Barometer

        Each quarter, USP's prediction model forecasts future building volumes in eight European countries. Aside from forecasting volumes, we use architects' insights to study key trends like BIM, prefab, changes in DMU, the changing role of architects, and many more. Knowing where, how and when these trends become relevant is key market intelligence necessary for sound strategic decision making.

         

        Contractor Monitor

        The main aims of this research are to give construction product manufacturers a good understanding of European contractors (who they are, what they do, how they behave) and the main trends in the construction market.

        European Mechanical Installation Monitor

        This monitor provides a very reliable picture of the condition of the HVAC installation market. Our clients use this monitor to keep track of the developments in the market and to improve their strategies. What is the best way to reach HVAC installers? Should you use push marketing or also pull marketing? And what do they think about the future of the HVAC installer?

        Insights

        Learn about insights we have available on subjects related to civil & infrastructure.

          Sustainability / Circularity

          Outlooks / Forecasts

          Digitalisation / BIM

          Download a sample sector outlook

          Download the latest report of the European Architectural barometer with an overview of the sector and covering a specific topic

          Sample Report

          European Architectural Barometer Media orientation

          So what happened to orientation behaviour during the pandemic? To track the changes in orientation behaviour, we decided to focus on this topic in the European Architectural Barometer Q1 2021 report. The full report is out now and covers many aspects regarding the changes in orientation behaviour of European architects due to corona. As we track orientation behaviour regularly, we can clearly map out the changes in their behaviour and provide insights on their future orientation behaviour. This report covers 8 European countries and is based on 1,000 successful interviews with architects. 

          Contact us

          For more information about our expertise and research on civil & infrastructure please contact the responsible partner below.
          We look forward to help you.

            Contact our expert:

            Dirk Hoogenboom

            Contact our expert:

            Jan-Paul Schop

            Research

            Customer satisfaction

            How to increase your turnover through customer satisfaction?

            Branding

            The more distinct your brand is, the more valuable it will become.

            Customer journey

            A customer journey is a customer's personal experience with your company.

            Product development

            Provide your product development and design team with end-user insights

            Market exploration

            Gain the insights you need to be successful in new and potential markets

            Pricing

            Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

            Segmentation

            Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

            Market size

            Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

            Driver analysis

            Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

             

            News

            ​Read our articles based on the insights from our Market Reports. 

            Case Studies

            Market Research Case Studies and industry experience can bring background and thought to any research project.

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