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Civil & infrastructure

Civil engineering and infrastructure is a very broad field. It encompasses anything from the road outside our front door, to the dykes and canals that keep our feet dry, or the ports and transportation systems that allow goods to be transported to our doorstep. It is a complex market dealing with the designing and construction of the veins of society and industry, and USP has been keeping its finger on the pulse of the field of civil engineering and infrastructure for decades.

Those decades of experience researching civil engineering and infrastructure are at your disposal. Thanks to our knowledge of this complex B2B market we have a running start to help you with your business challenges. Below are examples of clients we have worked with before, and of types of studies we frequently conduct.

Clients we have worked for:

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We help our clients with various types of researches

    Customer satisfaction

    Would you like to increase your turnover by improving customer satisfaction in the construction, installation and home improvement sector? USP conducts customer satisfaction research in these markets to help you succeed. Enhanced customer experience and customer satisfaction is a key factor that helps a brand stand out and grow its market share.                                                          

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    Branding

    The more distinct your brand is, the more valuable it will be. Being distinct is not that easy when in the field of construction, installation and home improvement. However, professionals tend to stick with their favourite brands. All our branding studies come down to one common goal: increasing long-term profitability by introducing, maintaining or growing your brand in a competitive landscape.

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    Customer journey

    Any marketer needs to know where and when to converse with his customer. Until not too long ago, customer engagement strategies in the construction, installation, and home improvement industries were pretty traditional and straightforward; (1.) the manufacturer is supplying the wholesaler and (2.) the wholesaler is supplying the professional applicator. A rather easy journey map to draw up.

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    Segmentation

    Customer segmentation can help to better understand the unmet needs of your customers. With the technical products from the construction and installation industry, marketing managers sometimes find it difficult to decide what features and benefits to communicate.

     

     

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    Market exploration

    Perhaps you plan to enter a new market with your product or service? In that case, you need to understand exactly what is going on in that market. What are the trends and developments in that market, and who are the most important players. We use a range of methods to identify the market characteristics, such as market size, segmentation, distribution hubs, key media, market developments and sector culture.

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    Product development

    Are your product and service portfolios still competitive within the market? Keeping up with continuous developments like digitalisation or sustainability are extremely important. Product research is vital in the entire product life cycle.

     

     

     

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    Monitor research

    Learn about the standard monitor research reports we have available on civil & infrastructure.

      European Architectural Barometer

      Each quarter, USP’s prediction model forecasts future building volumes in eight European countries. Alongside forecasting volumes, we use architects’ insights to study key trends like BIM, prefab, changes in DMU, the changing role of architects, etc. Knowing where, how and when these trends become relevant is the key market intelligence necessary for sound strategic decision making.

       

       

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      Contractor Monitor

       

      The main aims of this research are to give construction product manufacturers a good understanding of European contractors (who they are, what they do, how they behave) and the main trends in the construction market.

       

       

       

       

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      European Mechanical Installation Monitor

      This monitor provides a very reliable picture of the condition of the HVAC installation market. Our clients use this monitor to keep track of the developments in the market and to improve their strategies. What is the best way to reach HVAC installers? Should you use push marketing or also pull marketing? And what do they think about the future of the HVAC installer?

       

       

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      Latest news in Civil & infrastructure

        Insights

        Learn about insights we have available on subjects related to civil & infrastructure.

          Sustainability / Circularity

          Labour shortage

          Outlooks / Forecasts

          Digitalisation / BIM

          Contact us

          For more information about our expertise and research on civil & infrastructure please contact the responsible partner below.
          We look forward to help you.

            Contact our expert:

            Dirk Hoogenboom

            Contact our expert:

            Jan-Paul Schop

            Research

            Customer satisfaction

            How to increase your turnover through customer satisfaction?

            Branding

            The more distinct your brand is, the more valuable it will become.

            Customer journey

            A customer journey is a customer's personal experience with your company.

            Product development

            Provide your product development and design team with end-user insights

            Market exploration

            Gain the insights you need to be successful in new and potential markets

            Pricing

            Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

            Segmentation

            Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

            Market size

            Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

            Driver analysis

            Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

             

            News

            ​Read our articles based on the insights from our Market Reports. 

            Case Studies

            Market Research Case Studies and industry experience can bring background and thought to any research project.

            Trends

            Market reports

            The following researches are available covering various markets.

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