USP Marketing Consultancy
a
M

Browse Market Reports:

RISE OF ONLINE ORDERING CALLS FOR ADAPTABILITY SPECIALIZED INSTALLATION WHOLESALE

Competition from pure online channels differs per country

Online competition for the specialized wholesale mainly comes from channels specialized in selling their products via the internet. Looking at the share of electrical installers making use of these channels, based on the European Electrical Installation Monitor Q4 2019, there is a clear difference between countries. In France adoption of these channels is still limited, while three out of four electrical installers in the UK already have experience in buying there. Also in The Netherlands and Germany more than half of the electrical installers already buy at pure online shops.

Competition expected on time and delivery

For electrical installers the most important reasons to buy through pure online channels are price, the availability of niche products, time-saving and fast delivery. Especially regarding the last two buying reasons, competition between the specialized wholesale and pure online channels will become increasingly interesting. They are most likely to be improved towards an optimum for both channels.

Part of the installers loyal to specialized wholesale

Traditionally the specialized wholesale is the most important channel, having strong customer relations. Electrical installers in each country  mention loyalty to be the most important reason NOT to switch towards pure online channels. In Belgium and France 7 out of 10 installers mention this to be a the reason. In the other countries loyalty plays a role for between 20 and 40% of the installers.  

The group of loyal installers could be considered the most save customers for the wholesale. They are less likely to switch based only on for example price, as long as they feel that in the end the wholesale benefits transcend those of other channels.  This also leads to the conclusion that a fair share of the installers are more open to change in their purchase behaviour. For more detailed information we refer you to the European Electrical Installation Monitor Q4 2019

Recent news

For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Research

Customer satisfaction

How to increase your turnover through customer satisfaction?

Branding

The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets

Pricing

Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

Segmentation

Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

 

News

​Read our articles based on the insights from our Market Reports. 

Case Studies

Market Research Case Studies and industry experience can bring background and thought to any research project.

Market reports

The following researches are available covering various markets.

About us

About what we do, our organization and our people.

About USP

What we do, in words and numbers.

Our team

The people who make USP.

Our vacancies

We have different challenging roles.