{"id":3786,"date":"2023-12-14T10:12:36","date_gmt":"2023-12-14T10:12:36","guid":{"rendered":"https:\/\/www.usp-research.com\/research\/segmentation\/"},"modified":"2026-08-13T13:50:56","modified_gmt":"2026-08-13T13:50:56","slug":"segmentatie","status":"publish","type":"research","link":"https:\/\/www.usp-research.com\/nl\/research\/segmentatie\/","title":{"rendered":"Onderzoek naar marktsegmentatie"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Inzicht in uw doelgroepen en het vermogen om gebruik te maken van een goede segmentatie en persona\u2019s kunnen de effectiviteit van uw marketing en verkoop aanzienlijk vergroten. USP voert regelmatig segmentatieonderzoeken uit voor belangrijke stakeholders in de bouw-, installatie- en woningverbeteringssector. Dankzij onze meer dan 30 jaar ervaring in deze segmenten kunnen we meer bieden dan alleen gegevens: we leveren ook inzichten en advies waarop u kunt voortbouwen.    <\/p>\n","protected":false},"featured_media":6316,"parent":0,"menu_order":0,"template":"","class_list":["post-3786","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marktsegmentatie voor de bouw, woningverbetering en installatiewerkzaamheden | USP<\/title>\n<meta name=\"description\" content=\"Segmenteer uw markt om de juiste klanten in de bouw- en woningverbeteringssector te bereiken met ons onderzoek naar marktsegmentatie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marktsegmentatie voor de bouw, woningverbetering en installatiewerkzaamheden | USP\" \/>\n<meta property=\"og:description\" content=\"Segmenteer uw markt om de juiste klanten in de bouw- en woningverbeteringssector te bereiken met ons onderzoek naar marktsegmentatie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.usp-research.com\/nl\/research\/segmentatie\/\" \/>\n<meta property=\"og:site_name\" content=\"Usp\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-13T13:50:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.usp-research.com\/wp-content\/uploads\/2024\/02\/10-700x350-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/nl\\\/research\\\/segmentatie\\\/\",\"url\":\"https:\\\/\\\/www.usp-research.com\\\/nl\\\/research\\\/segmentatie\\\/\",\"name\":\"Marktsegmentatie voor de bouw, woningverbetering en installatiewerkzaamheden | USP\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/nl\\\/research\\\/segmentatie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/nl\\\/research\\\/segmentatie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.usp-research.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/10-700x350-1.jpg\",\"datePublished\":\"2023-12-14T10:12:36+00:00\",\"dateModified\":\"2026-08-13T13:50:56+00:00\",\"description\":\"Segmenteer uw markt om de juiste klanten in de bouw- en woningverbeteringssector te bereiken met ons onderzoek naar marktsegmentatie.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/nl\\\/research\\\/segmentatie\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.usp-research.com\\\/nl\\\/research\\\/segmentatie\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/nl\\\/research\\\/segmentatie\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.usp-research.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/10-700x350-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.usp-research.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/10-700x350-1.jpg\",\"width\":700,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/nl\\\/research\\\/segmentatie\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.usp-research.com\\\/nl\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Onderzoek naar marktsegmentatie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#website\",\"url\":\"https:\\\/\\\/www.usp-research.com\\\/\",\"name\":\"Usp\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.usp-research.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#organization\",\"name\":\"USP Marketing Consultancy\",\"alternateName\":\"USP Research\",\"url\":\"https:\\\/\\\/www.usp-research.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.usp-research.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/usp-marketing-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.usp-research.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/usp-marketing-logo.png\",\"width\":600,\"height\":315,\"caption\":\"USP Marketing Consultancy\"},\"image\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/usp-marketing-consultancy\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@marketingconsultancy\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marktsegmentatie voor de bouw, woningverbetering en installatiewerkzaamheden | USP","description":"Segmenteer uw markt om de juiste klanten in de bouw- en woningverbeteringssector te bereiken met ons onderzoek naar marktsegmentatie.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"nl_NL","og_type":"article","og_title":"Marktsegmentatie voor de bouw, woningverbetering en installatiewerkzaamheden | USP","og_description":"Segmenteer uw markt om de juiste klanten in de bouw- en woningverbeteringssector te bereiken met ons onderzoek naar marktsegmentatie.","og_url":"https:\/\/www.usp-research.com\/nl\/research\/segmentatie\/","og_site_name":"Usp","article_modified_time":"2026-08-13T13:50:56+00:00","og_image":[{"width":700,"height":350,"url":"https:\/\/www.usp-research.com\/wp-content\/uploads\/2024\/02\/10-700x350-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.usp-research.com\/nl\/research\/segmentatie\/","url":"https:\/\/www.usp-research.com\/nl\/research\/segmentatie\/","name":"Marktsegmentatie voor de bouw, woningverbetering en installatiewerkzaamheden | USP","isPartOf":{"@id":"https:\/\/www.usp-research.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.usp-research.com\/nl\/research\/segmentatie\/#primaryimage"},"image":{"@id":"https:\/\/www.usp-research.com\/nl\/research\/segmentatie\/#primaryimage"},"thumbnailUrl":"https:\/\/www.usp-research.com\/wp-content\/uploads\/2024\/02\/10-700x350-1.jpg","datePublished":"2023-12-14T10:12:36+00:00","dateModified":"2026-08-13T13:50:56+00:00","description":"Segmenteer uw markt om de juiste klanten in de bouw- en woningverbeteringssector te bereiken met ons onderzoek naar marktsegmentatie.","breadcrumb":{"@id":"https:\/\/www.usp-research.com\/nl\/research\/segmentatie\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.usp-research.com\/nl\/research\/segmentatie\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.usp-research.com\/nl\/research\/segmentatie\/#primaryimage","url":"https:\/\/www.usp-research.com\/wp-content\/uploads\/2024\/02\/10-700x350-1.jpg","contentUrl":"https:\/\/www.usp-research.com\/wp-content\/uploads\/2024\/02\/10-700x350-1.jpg","width":700,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/www.usp-research.com\/nl\/research\/segmentatie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.usp-research.com\/nl\/home\/"},{"@type":"ListItem","position":2,"name":"Onderzoek naar marktsegmentatie"}]},{"@type":"WebSite","@id":"https:\/\/www.usp-research.com\/#website","url":"https:\/\/www.usp-research.com\/","name":"Usp","description":"","publisher":{"@id":"https:\/\/www.usp-research.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.usp-research.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.usp-research.com\/#organization","name":"USP Marketing Consultancy","alternateName":"USP Research","url":"https:\/\/www.usp-research.com\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.usp-research.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.usp-research.com\/wp-content\/uploads\/2024\/02\/usp-marketing-logo.png","contentUrl":"https:\/\/www.usp-research.com\/wp-content\/uploads\/2024\/02\/usp-marketing-logo.png","width":600,"height":315,"caption":"USP Marketing Consultancy"},"image":{"@id":"https:\/\/www.usp-research.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/usp-marketing-consultancy\/","https:\/\/www.youtube.com\/@marketingconsultancy"]}]}},"_links":{"self":[{"href":"https:\/\/www.usp-research.com\/nl\/wp-json\/wp\/v2\/research\/3786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.usp-research.com\/nl\/wp-json\/wp\/v2\/research"}],"about":[{"href":"https:\/\/www.usp-research.com\/nl\/wp-json\/wp\/v2\/types\/research"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.usp-research.com\/nl\/wp-json\/wp\/v2\/media\/6316"}],"wp:attachment":[{"href":"https:\/\/www.usp-research.com\/nl\/wp-json\/wp\/v2\/media?parent=3786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}