{"id":3713,"date":"2023-12-12T14:55:53","date_gmt":"2023-12-12T14:55:53","guid":{"rendered":"https:\/\/www.usp-research.com\/research\/branding\/"},"modified":"2026-08-13T13:50:29","modified_gmt":"2026-08-13T13:50:29","slug":"merkonderzoek","status":"publish","type":"research","link":"https:\/\/www.usp-research.com\/nl\/research\/merkonderzoek\/","title":{"rendered":"Onderzoek naar merkpositionering"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Hoe onderscheidender uw merk is, hoe waardevoller het zal zijn. Dit geldt met name voor de marktsegmenten bouw, installatie en woningverbetering, aangezien de productdifferentiatie afneemt en de doelgroepen traditioneel en relatief merktrouw zijn. USP heeft meer dan 30 jaar ervaring met het uitvoeren van merkonderzoek in de bouw-, installatie- en woningverbeteringsmarkten. Wij kunnen benchmarks, inzichten en advies bieden om op voort te bouwen   <\/p>\n","protected":false},"featured_media":6348,"parent":0,"menu_order":0,"template":"","class_list":["post-3713","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merkonderzoek voor de bouw, woningverbetering en installatiewerkzaamheden | USP<\/title>\n<meta name=\"description\" content=\"USP voert merkonderzoek uit voor de bouw-, installatie- en woningverbeteringssector. 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