{"id":17667,"date":"2026-07-03T14:22:25","date_gmt":"2026-07-03T14:22:25","guid":{"rendered":"https:\/\/www.usp-research.com\/nl\/insights\/geen-onderdeel-van-een-categorie\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\/"},"modified":"2026-07-03T14:22:25","modified_gmt":"2026-07-03T14:22:25","slug":"waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn","status":"publish","type":"post","link":"https:\/\/www.usp-research.com\/nl\/insights\/blogs-nl\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\/","title":{"rendered":"Waar huismerken het goed doen in de doe-het-zelfsector en waar dat nooit het geval zal zijn"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5221,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[216],"tags":[],"class_list":["post-17667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs-nl","sector-installation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Waar huismerken het goed doen in de doe-het-zelfsector en waar dat nooit zal gebeuren<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Waar huismerken het goed doen in de doe-het-zelfsector en waar dat nooit zal gebeuren\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.usp-research.com\/insights\/blogs-nl\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\/\" \/>\n<meta property=\"og:site_name\" content=\"Usp\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-03T14:22:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.usp-research.com\/wp-content\/uploads\/2024\/01\/diy-stores-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marko Pa\u010dar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marko Pa\u010dar\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-nl\\\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-nl\\\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\\\/\"},\"author\":{\"name\":\"Marko Pa\u010dar\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#\\\/schema\\\/person\\\/187fe6b99decad7b13475e0315af9d85\"},\"headline\":\"Waar huismerken het goed doen in de doe-het-zelfsector en waar dat nooit het geval zal zijn\",\"datePublished\":\"2026-07-03T14:22:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-nl\\\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\\\/\"},\"wordCount\":16,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-nl\\\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.usp-research.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/diy-stores.png\",\"articleSection\":[\"Blogs\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-nl\\\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-nl\\\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\\\/\",\"url\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-nl\\\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\\\/\",\"name\":\"Waar huismerken het goed doen in de doe-het-zelfsector en waar dat nooit zal gebeuren\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-nl\\\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-nl\\\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.usp-research.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/diy-stores.png\",\"datePublished\":\"2026-07-03T14:22:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-nl\\\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-nl\\\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-nl\\\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.usp-research.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/diy-stores.png\",\"contentUrl\":\"https:\\\/\\\/www.usp-research.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/diy-stores.png\",\"width\":1500,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/insights\\\/blogs-nl\\\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.usp-research.com\\\/nl\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Waar huismerken het goed doen in de doe-het-zelfsector en waar dat nooit het geval zal zijn\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#website\",\"url\":\"https:\\\/\\\/www.usp-research.com\\\/\",\"name\":\"Usp\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.usp-research.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#organization\",\"name\":\"USP Marketing Consultancy\",\"alternateName\":\"USP Research\",\"url\":\"https:\\\/\\\/www.usp-research.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.usp-research.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/usp-marketing-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.usp-research.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/usp-marketing-logo.png\",\"width\":600,\"height\":315,\"caption\":\"USP Marketing Consultancy\"},\"image\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/usp-marketing-consultancy\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@marketingconsultancy\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#\\\/schema\\\/person\\\/187fe6b99decad7b13475e0315af9d85\",\"name\":\"Marko Pa\u010dar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ccb99adbf92203ab0958132e7a67cf4a795b491b6606c48aba94575c52c707f9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ccb99adbf92203ab0958132e7a67cf4a795b491b6606c48aba94575c52c707f9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ccb99adbf92203ab0958132e7a67cf4a795b491b6606c48aba94575c52c707f9?s=96&d=mm&r=g\",\"caption\":\"Marko Pa\u010dar\"},\"url\":\"https:\\\/\\\/www.usp-research.com\\\/nl\\\/author\\\/marko_pacar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Waar huismerken het goed doen in de doe-het-zelfsector en waar dat nooit zal gebeuren","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"nl_NL","og_type":"article","og_title":"Waar huismerken het goed doen in de doe-het-zelfsector en waar dat nooit zal gebeuren","og_url":"https:\/\/www.usp-research.com\/insights\/blogs-nl\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\/","og_site_name":"Usp","article_published_time":"2026-07-03T14:22:25+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.usp-research.com\/wp-content\/uploads\/2024\/01\/diy-stores-1024x683.png","type":"image\/png"}],"author":"Marko Pa\u010dar","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Marko Pa\u010dar"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.usp-research.com\/insights\/blogs-nl\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\/#article","isPartOf":{"@id":"https:\/\/www.usp-research.com\/insights\/blogs-nl\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\/"},"author":{"name":"Marko Pa\u010dar","@id":"https:\/\/www.usp-research.com\/#\/schema\/person\/187fe6b99decad7b13475e0315af9d85"},"headline":"Waar huismerken het goed doen in de doe-het-zelfsector en waar dat nooit het geval zal zijn","datePublished":"2026-07-03T14:22:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.usp-research.com\/insights\/blogs-nl\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\/"},"wordCount":16,"commentCount":0,"publisher":{"@id":"https:\/\/www.usp-research.com\/#organization"},"image":{"@id":"https:\/\/www.usp-research.com\/insights\/blogs-nl\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\/#primaryimage"},"thumbnailUrl":"https:\/\/www.usp-research.com\/wp-content\/uploads\/2024\/01\/diy-stores.png","articleSection":["Blogs"],"inLanguage":"nl-NL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.usp-research.com\/insights\/blogs-nl\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.usp-research.com\/insights\/blogs-nl\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\/","url":"https:\/\/www.usp-research.com\/insights\/blogs-nl\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\/","name":"Waar huismerken het goed doen in de doe-het-zelfsector en waar dat nooit zal gebeuren","isPartOf":{"@id":"https:\/\/www.usp-research.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.usp-research.com\/insights\/blogs-nl\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\/#primaryimage"},"image":{"@id":"https:\/\/www.usp-research.com\/insights\/blogs-nl\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\/#primaryimage"},"thumbnailUrl":"https:\/\/www.usp-research.com\/wp-content\/uploads\/2024\/01\/diy-stores.png","datePublished":"2026-07-03T14:22:25+00:00","breadcrumb":{"@id":"https:\/\/www.usp-research.com\/insights\/blogs-nl\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.usp-research.com\/insights\/blogs-nl\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.usp-research.com\/insights\/blogs-nl\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\/#primaryimage","url":"https:\/\/www.usp-research.com\/wp-content\/uploads\/2024\/01\/diy-stores.png","contentUrl":"https:\/\/www.usp-research.com\/wp-content\/uploads\/2024\/01\/diy-stores.png","width":1500,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/www.usp-research.com\/insights\/blogs-nl\/waar-huismerken-het-goed-doen-in-de-doe-het-zelfsector-en-waar-dat-nooit-het-geval-zal-zijn\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.usp-research.com\/nl\/home\/"},{"@type":"ListItem","position":2,"name":"Waar huismerken het goed doen in de doe-het-zelfsector en waar dat nooit het geval zal zijn"}]},{"@type":"WebSite","@id":"https:\/\/www.usp-research.com\/#website","url":"https:\/\/www.usp-research.com\/","name":"Usp","description":"","publisher":{"@id":"https:\/\/www.usp-research.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.usp-research.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.usp-research.com\/#organization","name":"USP Marketing Consultancy","alternateName":"USP Research","url":"https:\/\/www.usp-research.com\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.usp-research.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.usp-research.com\/wp-content\/uploads\/2024\/02\/usp-marketing-logo.png","contentUrl":"https:\/\/www.usp-research.com\/wp-content\/uploads\/2024\/02\/usp-marketing-logo.png","width":600,"height":315,"caption":"USP Marketing Consultancy"},"image":{"@id":"https:\/\/www.usp-research.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/usp-marketing-consultancy\/","https:\/\/www.youtube.com\/@marketingconsultancy"]},{"@type":"Person","@id":"https:\/\/www.usp-research.com\/#\/schema\/person\/187fe6b99decad7b13475e0315af9d85","name":"Marko Pa\u010dar","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/ccb99adbf92203ab0958132e7a67cf4a795b491b6606c48aba94575c52c707f9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ccb99adbf92203ab0958132e7a67cf4a795b491b6606c48aba94575c52c707f9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ccb99adbf92203ab0958132e7a67cf4a795b491b6606c48aba94575c52c707f9?s=96&d=mm&r=g","caption":"Marko Pa\u010dar"},"url":"https:\/\/www.usp-research.com\/nl\/author\/marko_pacar\/"}]}},"_links":{"self":[{"href":"https:\/\/www.usp-research.com\/nl\/wp-json\/wp\/v2\/posts\/17667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.usp-research.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.usp-research.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.usp-research.com\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.usp-research.com\/nl\/wp-json\/wp\/v2\/comments?post=17667"}],"version-history":[{"count":0,"href":"https:\/\/www.usp-research.com\/nl\/wp-json\/wp\/v2\/posts\/17667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.usp-research.com\/nl\/wp-json\/wp\/v2\/media\/5221"}],"wp:attachment":[{"href":"https:\/\/www.usp-research.com\/nl\/wp-json\/wp\/v2\/media?parent=17667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.usp-research.com\/nl\/wp-json\/wp\/v2\/categories?post=17667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.usp-research.com\/nl\/wp-json\/wp\/v2\/tags?post=17667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}