{"id":17656,"date":"2026-07-01T12:16:44","date_gmt":"2026-07-01T12:16:44","guid":{"rendered":"https:\/\/www.usp-research.com\/nl\/insights\/geen-onderdeel-van-een-categorie\/groei-stimuleren-in-een-volwassen-bouwmarkt-door-middel-van-klantinzichten\/"},"modified":"2026-07-02T09:47:30","modified_gmt":"2026-07-02T09:47:30","slug":"groei-stimuleren-in-een-volwassen-bouwmarkt-door-middel-van-klantinzichten","status":"publish","type":"post","link":"https:\/\/www.usp-research.com\/nl\/insights\/case-studies\/groei-stimuleren-in-een-volwassen-bouwmarkt-door-middel-van-klantinzichten\/","title":{"rendered":"Groei stimuleren in een volwassen bouwmarkt door middel van klantinzichten"},"content":{"rendered":"<h2 aria-level=\"2\"><b><span data-contrast=\"none\">De uitdaging<\/span><\/b><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"201341983\":0,\"335559738\":160,\"335559739\":80,\"335559740\":300}\"> <\/span><\/h2>\n<p><span data-contrast=\"auto\">In een volwassen bouwmarkt wordt de groei niet langer bepaald door het volume, maar door <\/span><b><span data-contrast=\"auto\">het verwerven van een groter aandeel bij bestaande klanten<\/span><\/b><span data-contrast=\"auto\">. Tegelijkertijd maakt de toenemende concurrentie het voor merken moeilijker om zich te onderscheiden en de loyaliteit van hun klanten te behouden.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">De klant wilde beter begrijpen hoe hij zijn positie op verschillende Europese markten kon versterken. Belangrijke vragen waren onder meer: <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Wat zorgt voor klanttevredenheid en klantloyaliteit?<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":720,\"335559739\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Op welke punten presteert het merk beter dan of slechter dan de concurrentie?<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":720,\"335559739\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Hoe kan dit het aandeel in de portemonnee en de klantloyaliteit vergroten?<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":720,\"335559739\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335559740\":300}\"> <\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Onze aanpak<\/span><\/b><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"201341983\":0,\"335559738\":160,\"335559739\":80,\"335559740\":300}\"> <\/span><\/h2>\n<p><span data-contrast=\"auto\">We hebben een <\/span><b><span data-contrast=\"auto\">klanttevredenheidsonderzoek in meerdere markten<\/span><\/b><span data-contrast=\"auto\">, gericht op installateurs, groothandelaren en architecten in vijf belangrijke Europese landen. <\/span> <span data-ccp-props=\"{\"201341983\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Door het combineren van <\/span><b><span data-contrast=\"auto\">prestatiemaatstaven<\/span><\/b><span data-contrast=\"auto\">, <\/span><b><span data-contrast=\"auto\">concurrentiebenchmarking<\/span><\/b><span data-contrast=\"auto\">en <\/span><b><span data-contrast=\"auto\">inzichten uit klantfeedback<\/span><\/b><span data-contrast=\"auto\">, hebben we het volgende vastgesteld:<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">De belangrijkste factoren voor tevredenheid en aanbevelingen<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":720,\"335559739\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Belangrijke knelpunten in het klanttraject<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":720,\"335559739\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Prestatieverschillen tussen markten<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":720,\"335559739\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Hierdoor konden we de gegevens omzetten in <\/span><b><span data-contrast=\"auto\">duidelijke, geprioriteerde acties voor groei<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335559740\":300}\"> <\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Wat we hebben ontdekt<\/span><\/b><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"201341983\":0,\"335559738\":160,\"335559739\":80,\"335559740\":300}\"> <\/span><\/h2>\n<p aria-level=\"3\"><b><span data-contrast=\"none\">Goede producten alleen zijn niet genoeg<\/span><\/b><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"201341983\":0,\"335559738\":160,\"335559739\":80,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Klanten geven de producten steevast hoge beoordelingen wat betreft kwaliteit en gebruiksgemak.  <\/span><br \/>\n<span data-contrast=\"auto\">De prijzen worden echter vaak als hoog ervaren, wat erop wijst dat <\/span><b><span data-contrast=\"auto\">de waarde niet volledig wordt overgebracht<\/span><\/b><span data-contrast=\"auto\">. <\/span> <span data-ccp-props=\"{\"201341983\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335559740\":300}\"> <\/span><\/p>\n<h2 aria-level=\"3\"><b><span data-contrast=\"none\">De prestaties lopen per markt aanzienlijk uiteen<\/span><\/b><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"201341983\":0,\"335559738\":160,\"335559739\":80,\"335559740\":300}\"> <\/span><\/h2>\n<p><span data-contrast=\"auto\">Sommige markten scoren aanzienlijk beter dan andere op het gebied van tevredenheid en aanbevelingsbereidheid, terwijl andere moeite hebben om de concurrentie bij te houden.  <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Dit wijst op een duidelijke kans om <\/span><b><span data-contrast=\"auto\">beste praktijken tussen regio&#8217;s uit te wisselen<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335559740\":300}\"> <\/span><\/p>\n<h2 aria-level=\"3\"><b><span data-contrast=\"none\">Praktijkervaring is belangrijk<\/span><\/b><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"201341983\":0,\"335559738\":160,\"335559739\":80,\"335559740\":300}\"> <\/span><\/h2>\n<p><span data-contrast=\"auto\">De klantervaring wordt niet alleen bepaald door producten, maar ook door:<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Reactiesnelheid van de dienstverlening<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":720,\"335559739\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Leveringsprestaties<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":720,\"335559739\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Beschikbaarheid van het product<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":720,\"335559739\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Wankele prestaties op deze gebieden hebben een negatieve invloed op de tevredenheid.  <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335559740\":300}\"> <\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">De gevolgen<\/span><\/b><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"201341983\":0,\"335559738\":160,\"335559739\":80,\"335559740\":300}\"> <\/span><\/h2>\n<p><span data-contrast=\"auto\">Het onderzoek leverde de klant een <\/span><b><span data-contrast=\"auto\">duidelijk en uitvoerbaar stappenplan<\/span><\/b><span data-contrast=\"auto\"> om groei te stimuleren in een concurrerende markt.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Deze routekaart heeft de klant geholpen om:<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">De klantloyaliteit en klantaanbevelingen versterken<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":720,\"335559739\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Het aandeel in de portemonnee vergroten<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":720,\"335559739\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Zijn concurrentiepositie in heel Europa versterken<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":720,\"335559739\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335559740\":300}\"> <\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Waarom inzichten in CSAT belangrijk zijn<\/span><\/b><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"201341983\":0,\"335559738\":160,\"335559739\":80,\"335559740\":300}\"> <\/span><\/h2>\n<p><span data-contrast=\"auto\">Op volwassen markten komt groei voort uit <\/span><b><span data-contrast=\"auto\">het verdiepen van klantrelaties in plaats van het uitbreiden van de markt zelf<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":300}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Dit voorbeeld laat zien hoe bedrijven door gegevens te combineren met klantinzichten <\/span><b><span data-contrast=\"auto\">niet alleen inzicht krijgen in hun prestaties, maar ook daadwerkelijk impact kunnen realiseren<\/span><\/b><span data-contrast=\"auto\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De uitdaging In een volwassen bouwmarkt wordt de groei niet langer bepaald door het volume, maar door het verwerven van een groter aandeel bij bestaande klanten. Tegelijkertijd maakt de toenemende concurrentie het voor merken moeilijker om zich te onderscheiden en de loyaliteit van hun klanten te behouden. De klant wilde beter begrijpen hoe hij zijn [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":16664,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-case-study.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[158],"tags":[],"class_list":["post-17656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Groei stimuleren in een volwassen bouwmarkt door middel van klantinzichten - Usp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Groei stimuleren in een volwassen bouwmarkt door middel van klantinzichten - Usp\" \/>\n<meta property=\"og:description\" content=\"De uitdaging In een volwassen bouwmarkt wordt de groei niet langer bepaald door het volume, maar door het verwerven van een groter aandeel bij bestaande klanten. Tegelijkertijd maakt de toenemende concurrentie het voor merken moeilijker om zich te onderscheiden en de loyaliteit van hun klanten te behouden. De klant wilde beter begrijpen hoe hij zijn [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.usp-research.com\/nl\/insights\/case-studies\/groei-stimuleren-in-een-volwassen-bouwmarkt-door-middel-van-klantinzichten\/\" \/>\n<meta property=\"og:site_name\" content=\"Usp\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-01T12:16:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-02T09:47:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.usp-research.com\/wp-content\/uploads\/2026\/02\/pexels-anete-lusina-4792525-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1709\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Perkovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Perkovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/nl\\\/insights\\\/case-studies\\\/groei-stimuleren-in-een-volwassen-bouwmarkt-door-middel-van-klantinzichten\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/nl\\\/insights\\\/case-studies\\\/groei-stimuleren-in-een-volwassen-bouwmarkt-door-middel-van-klantinzichten\\\/\"},\"author\":{\"name\":\"Sara Perkovic\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#\\\/schema\\\/person\\\/5d35029fa2af1d154ca88e650513e9dd\"},\"headline\":\"Groei stimuleren in een volwassen bouwmarkt door middel van klantinzichten\",\"datePublished\":\"2026-07-01T12:16:44+00:00\",\"dateModified\":\"2026-07-02T09:47:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/nl\\\/insights\\\/case-studies\\\/groei-stimuleren-in-een-volwassen-bouwmarkt-door-middel-van-klantinzichten\\\/\"},\"wordCount\":386,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/nl\\\/insights\\\/case-studies\\\/groei-stimuleren-in-een-volwassen-bouwmarkt-door-middel-van-klantinzichten\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.usp-research.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/pexels-anete-lusina-4792525-scaled.jpg\",\"articleSection\":[\"Case Study\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.usp-research.com\\\/nl\\\/insights\\\/case-studies\\\/groei-stimuleren-in-een-volwassen-bouwmarkt-door-middel-van-klantinzichten\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.usp-research.com\\\/nl\\\/insights\\\/case-studies\\\/groei-stimuleren-in-een-volwassen-bouwmarkt-door-middel-van-klantinzichten\\\/\",\"url\":\"https:\\\/\\\/www.usp-research.com\\\/nl\\\/insights\\\/case-studies\\\/groei-stimuleren-in-een-volwassen-bouwmarkt-door-middel-van-klantinzichten\\\/\",\"name\":\"Groei stimuleren in een volwassen bouwmarkt door middel van klantinzichten - 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Usp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"nl_NL","og_type":"article","og_title":"Groei stimuleren in een volwassen bouwmarkt door middel van klantinzichten - Usp","og_description":"De uitdaging In een volwassen bouwmarkt wordt de groei niet langer bepaald door het volume, maar door het verwerven van een groter aandeel bij bestaande klanten. 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