Installatie

De Europese installatiemarkt is één van de koplopers in technische innovatie, en dat is logisch. Trends als duurzaamheid, smart home, elektrificatie en arbeidstekorten veranderen de vraag en stimuleren fabrikanten en merken om constant hun producten, diensten en merkbeeld aan te passen. De sleutel tot succes in deze dynamische sector is het kennen van de markt en al haar spelers.

Het is essentieel om te weten hoe deze trends van invloed zijn op installateurs. Zij ervaren trends als duurzaamheid bijvoorbeeld in de klantvraag naar energie- en waterbesparende systemen. Zij zien de opkomst van smart home producten die wooncomfort vergroten in hun dagelijkse werk. Ondertussen leiden arbeidstekorten tot volle agenda’s, waardoor installateurs zoeken naar oplossingen die snel en makkelijk geïnstalleerd en onderhouden kunnen worden.

Door continu onderzoek te doen onder installateurs weten we hoe markttrends de vraag en eisen van uw eindgebruikers beïnvloeden. USP Marketing consultancy voorziet fabrikanten, handelaren en kennisinstituten van essentiële marktinformatie. Met onze professionele inzichten geven wij antwoorden op actuele vraagstukken waardoor onze klanten met succes kunnen handelen in deze markt.

Klanten waar wij voor hebben gewerkt:

Wij helpen onze klanten met verschillende soorten onderzoeken.

Customer satisfaction

Would you like to increase your turnover by improving customer satisfaction in the construction, installation and home improvement sector? USP conducts customer satisfaction research in these markets to help you succeed. Enhanced customer experience and customer satisfaction is a key factor that helps a brand stand out and grow its market share

Branding

The more distinct your brand is, the more valuable it will become. Being distinct is not that easy when playing in the field of construction, installation and home improvement, however. Professionals tend to stick with their favourite brands. Our branding studies all come down to one common goal: increasing long-term profitability by introducing, maintaining or growing your brand in a wildly competitive landscape.

Customer journey

Any marketer needs to know where and when to converse with his customer. Until not too long ago, customer engagement strategies in the construction, installation, and home improvement industries were pretty traditional and straightforward; (1.) the manufacturer is supplying the wholesaler and (2.) the wholesaler is supplying the professional applicator. A rather easy journey map to draw up.

Segmentation

Customer segmentation can help to better understand the unmet needs of your customers. With the technical products from the construction and installation industry, marketing managers sometimes find it difficult to decide what features and benefits to communicate.

Market exploration

Perhaps you plan to enter a new market with your product or service. In that case, you need to understand exactly what is going on in that market. What are the trends and developments in that market, and who are the most important players?We use a range of methods to identify the market characteristics, such as market size, segmentation, distribution hubs, key media, market developments and sector culture.

Product development

Are your product and service portfolios still competitive within the market? Keeping up with continuous developments like digitalisation or sustainability are extremely important. Product research is vital in the entire product life cycle.

Markt Rapporten

Lees meer over de markt rapporten die beschikbaar zijn voor deze product categorie.

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European Mechanical Installation Monitor

This monitor provides a very reliable picture of the condition of the HVAC installation market. Our clients use this monitor to keep track of the developments in the market and to improve their strategies. What is the best way to reach HVAC installers? Should you use push marketing or also pull marketing? And what do they think about the future of the HVAC installer?

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European Electrical Installation Monitor

This research helps you understand the electrical installer, which is vital for a good marketing strategy and essential for internal discussions. The European Electrical Installation monitor provides insights on what activities installers are doing, how they orientate themselves, what training needs they have, how digital they are, and much more. The key trends in this market are monitored each quarter in seven European countries since 2016.

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European Home Improvement Monitor

In this online study, we track the home improvement jobs that consumers do (or outsource to professionals) in and around their homes. We report insights on online orientation, purchase channels, brand preferences and DIY behaviour. The study is held in 11 European countries and is based on 26,400 interviews per year. Detailed category insights are available for more than 20 specific product categories.