Doe het zelf

Welke effecten hebben de duurzaamheidstrend of de vergrijzing op de Europese doe-het-zelfmarkt? Dit zijn slechts twee van de vele trends die deze dynamische sector constant beïnvloeden. Voor onze klanten maakt accurate en betrouwbare marktinformatie het verschil tussen winnen en verliezen in deze markt.

De effecten van de opkomst van e-commerce, elektrificatie, smart home producten en duurzaamheid veranderen de vraag van uw klanten en de manier waarop ze uw producten vinden en kopen. Een voorbeeld van de complexe wisselwerking van zulke trends is dat de vergrijzing in Europa er voor zorgt dat steeds meer klussen in huis worden uitbesteed aan professionals, terwijl arbeidstekorten er voor zorgen dat die professionals steeds duurder worden, waardoor consumenten juist weer meer klussen zelf gaan doen.

Weten hoe trends uw klanten en eindgebruikers beïnvloeden is onze specialiteit. USP Marketing Consultancy voorziet zowel fabrikanten als handelaren van essentiële marktkennis. Met onze professionele inzichten geven wij antwoorden op actuele vraagstukken waardoor onze klanten met succes kunnen handelen in deze markt.

Klanten waar wij voor hebben gewerkt:

Wij helpen onze klanten met verschillende soorten onderzoeken.

Customer satisfaction

Would you like to increase your turnover by improving customer satisfaction in the construction, installation and home improvement sector? USP conducts customer satisfaction research in these markets to help you succeed. Enhanced customer experience and customer satisfaction is a key factor that helps a brand stand out and grow its market share

Branding

The more distinct your brand is, the more valuable it will become. Being distinct is not that easy when playing in the field of construction, installation and home improvement, however. Professionals tend to stick with their favourite brands. Our branding studies all come down to one common goal: increasing long-term profitability by introducing, maintaining or growing your brand in a wildly competitive landscape.

Customer journey

Any marketer needs to know where and when to converse with his customer. Until not too long ago, customer engagement strategies in the construction, installation, and home improvement industries were pretty traditional and straightforward; (1.) the manufacturer is supplying the wholesaler and (2.) the wholesaler is supplying the professional applicator. A rather easy journey map to draw up.

Segmentation

Customer segmentation can help to better understand the unmet needs of your customers. With the technical products from the construction and installation industry, marketing managers sometimes find it difficult to decide what features and benefits to communicate.

Market exploration

Perhaps you plan to enter a new market with your product or service. In that case, you need to understand exactly what is going on in that market. What are the trends and developments in that market, and who are the most important players?We use a range of methods to identify the market characteristics, such as market size, segmentation, distribution hubs, key media, market developments and sector culture.

Product development

Are your product and service portfolios still competitive within the market? Keeping up with continuous developments like digitalisation or sustainability are extremely important. Product research is vital in the entire product life cycle.

Markt Rapporten

Lees meer over de markt rapporten die beschikbaar zijn voor deze product categorie.

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European Home Improvement Monitor

In this online study, we track the home improvement jobs that consumers do (or outsource to professionals) in and around their homes. We report insights on online orientation, purchase channels, brand preferences and DIY behaviour. The study is held in 11 European countries and is based on 26,400 interviews per year. Detailed category insights are available for more than 20 specific product categories.

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European Mechanical Installation Monitor

This monitor provides a very reliable picture of the condition of the HVAC installation market. Our clients use this monitor to keep track of the developments in the market and to improve their strategies. What is the best way to reach HVAC installers? Should you use push marketing or also pull marketing? And what do they think about the future of the HVAC installer?

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Painter Insight Monitor

The Painter Insight Monitor includes 8 main European markets and 250 professional painters are interviewed per country each year. This provides a comprehensive scope on the European paint market (interior wall paint, exterior wall paint and lacquers) and related non-paint products (acrylic sealants, tapes, wall fillers, wood repair, paint sprayers, brushes & rollers, etc.).