Civiel & infrastructuur

Civiele techniek en infrastructuur is een zeer breed vakgebied. Het omvat alles van de weg voor onze voordeur, tot de dijken en kanalen die onze voeten droog houden, of de havens en transportsystemen waarmee goederen naar onze voordeur kunnen worden vervoerd. Het is een complexe markt die zich bezighoudt met het ontwerpen en bouwen van de aderen van de samenleving en de industrie. USP houdt al tientallen jaren de vinger aan de pols op het gebied van civiele techniek en infrastructuur.

Die tientallen jaren ervaring met onderzoek naar civiele techniek en infrastructuur staan tot uw beschikking. Dankzij onze kennis van deze complexe B2B-markt hebben wij een vliegende start om u te helpen met uw zakelijke uitdagingen. Hieronder vindt u voorbeelden van klanten waarmee we eerder hebben gewerkt en van soorten onderzoeken die we vaak uitvoeren.

Klanten waar wij voor hebben gewerkt:

Wij helpen onze klanten met verschillende soorten onderzoeken.

Customer satisfaction

Would you like to increase your turnover by improving customer satisfaction in the construction, installation and home improvement sector? USP conducts customer satisfaction research in these markets to help you succeed. Enhanced customer experience and customer satisfaction is a key factor that helps a brand stand out and grow its market share.

Branding

The more distinct your brand is, the more valuable it will be. Being distinct is not that easy when in the field of construction, installation and home improvement. However, professionals tend to stick with their favourite brands. All our branding studies come down to one common goal: increasing long-term profitability by introducing, maintaining or growing your brand in a competitive landscape.

Customer journey

Any marketer needs to know where and when to converse with his customer. Until not too long ago, customer engagement strategies in the construction, installation, and home improvement industries were pretty traditional and straightforward; (1.) the manufacturer is supplying the wholesaler and (2.) the wholesaler is supplying the professional applicator. A rather easy journey map to draw up.

Segmentation

Customer segmentation can help to better understand the unmet needs of your customers. With the technical products from the construction and installation industry, marketing managers sometimes find it difficult to decide what features and benefits to communicate.

Market exploration

Perhaps you plan to enter a new market with your product or service? In that case, you need to understand exactly what is going on in that market. What are the trends and developments in that market, and who are the most important players. We use a range of methods to identify the market characteristics, such as market size, segmentation, distribution hubs, key media, market developments and sector culture.

Product development

Are your product and service portfolios still competitive within the market? Keeping up with continuous developments like digitalisation or sustainability are extremely important. Product research is vital in the entire product life cycle.

Markt Rapporten

Lees meer over de markt rapporten die beschikbaar zijn voor deze product categorie.

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European Architectural Barometer

Each quarter, USP’s prediction model forecasts future building volumes in eight European countries. Alongside forecasting volumes, we use architects’ insights to study key trends like BIM, prefab, changes in DMU, the changing role of architects, etc. Knowing where, how and when these trends become relevant is the key market intelligence necessary for sound strategic decision making.

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Contractor Monitor

The main aims of this research are to give construction product manufacturers a good understanding of European contractors (who they are, what they do, how they behave) and the main trends in the construction market.

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European Mechanical Installation Monitor

This monitor provides a very reliable picture of the condition of the HVAC installation market. Our clients use this monitor to keep track of the developments in the market and to improve their strategies. What is the best way to reach HVAC installers? Should you use push marketing or also pull marketing? And what do they think about the future of the HVAC installer?

Laatste nieuws rond Civiel & infrastructuur

Dirk Hoogenboom

feb 23, 2023

Inzichten

Lees meer publicaties over deze product categorie.

Civiel & infrastructuur

Klanten waar wij voor hebben gewerkt:

Wij helpen onze klanten met verschillende soorten onderzoeken.

Customer satisfaction

Branding

Customer journey

Segmentation

Market exploration

Product development

Markt Rapporten

European Architectural Barometer

Contractor Monitor

European Mechanical Installation Monitor

Laatste nieuws rond Civiel & infrastructuur

Aannemers verwachten minder prefab te gebruiken

Besluitvormingsrollen in het bouwproces van gebouwen veranderen

Duurzame bouwtrend: architecten blijven minder maar duurzamere materialen gebruiken

Wildgroei aan duurzaamheidscertificaten zorgt voor onduidelijkheid bij architecten

Sociale media nauwelijks gebruikt door Europese schilders

Architecten verbinden circulariteit vooral met materiele aspecten

Inzichten

Duurzaamheid

Arbeidstekort

Prognoses

BIM

Neem contact op

Dirk Hoogenboom

Jan-Paul Schop

Klanttevredenheid

Branding

Customer journey

Product Ontwikkeling

Markt exploratie

Pricing

Segmentatie

Marktomvang

Driver analyse

Nieuws

Case Studies

Trends

Marktrapporten

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